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Marketing Attribution: Building the Case for Print

Marketing attribution is the science of determining what channels are driving desired actions and assigning them appropriate credit. Print is an important channel in the marketing mix. This article highlights recent InfoTrends’ research that attributes the value of print in the mix.

By Barb Pellow
Published: March 10, 2016

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

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