Premium Commentary & Analysis
Five Steps to Helping Your Clients Optimize the Customer Experience
Customer Experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during the engagement. This article explores why the customer experience should be a top priority for marketers.
By Barb Pellow
Published: June 22, 2017