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Stepping Up to the Data Challenge… What’s Your Role? (Part 2)
Data offers businesses new opportunities to better understand their customers through a limitless number of sources, including purchasing behaviors, interactions, demographics, and history. Last week’s article discussed the challenges that marketers face in today’s data-driven world, and this one explores the strategies that Innovairre is pursuing to help clients effectively use data.
By Barb Pellow
Published: September 3, 2015