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Direct Mail’s Integral Role in the Marketing Mix: A Direct Marketer’s Perspective

Despite the surging popularity of digital marketing, direct mail will continue to play an integral role in savvy businesses’ marketing initiatives. This article cites data from recent InfoTrends research to explore the role that direct mail will likely play in the marketing initiatives of the future.

By Barb Pellow
Published: January 21, 2016

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

Discussion

By Linda Bishop on Jan 21, 2016

Excellent article--reminding me once more why Barb is one of the industry experts who continually get me to rethink what I do.

 

By Ulises Grajales on Jan 21, 2016

Great article that sheds light on the continued, but changing value of print in today's market.

 

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