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Direct Mail in 2016: Print Providers Need to Deliver… and Some Are!
Today’s market holds a tremendous opportunity for direct mail printing. How can today’s service providers better meet marketers’ evolving needs, and what are the essential ingredients for success? This article explores three key areas of focus—data-driven personalization, multi-channel communication, and an agency approach.
By Barb Pellow
Published: January 28, 2016