Premium Commentary & Analysis
Reinventing Business: Making the Move to Digital Packaging
According to Josh Linkner’s book entitled The Road to Reinvention: How to Drive Disruption and Accelerate Transformation, some leaders freeze instead of acting because they are concerned about the consequences of change. This article explores how McBattas disrupted the status quo and reinvented itself with digital folding cartons.
By Barb Pellow
Published: August 6, 2015