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Marketing to Millennials: Will Printed Direct Mail and Catalogs Work?
Born between the early 1980s through about 2000, Millennials are a highly connected audience who don’t know a world without personal computers and mobile devices. This article cites recent research from InfoTrends to explore how tried and true direct mail campaigns can still be highly effective within this diverse generation.
By Barb Pellow
Published: March 17, 2016