Premium Commentary & Analysis
Brand Owners Are Driving Digital Packaging in 2016
Packaging is defined as all the activities of designing and producing the container for a product. It involves the printable material that encases a consumer item and serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean. Apart from this, packaging is also is a double-digit growth market for digital print technology.
By Barb Pellow
Published: February 25, 2016