Printing Industry Commentary & Analysis

The Cross-Media Buzz at Graph Expo 2011

At Graph Expo 2011, software solutions were at top-of-mind for many of the printers participating in the show. Early adopters of variable data and cross-media solutions typically developed "home-grown" systems internally because the available solutions were limited, but this has changed. This article provides examples of two service providers who initially built their own solutions, but ultimately decided that a partner could enable them to focus on their core competencies.

Océ Brings Back Technology for Its New Press Range

Every so often a new technology arrives that may have an impact on changing a market or replacing an earlier technology. Andy Tribute attends a new product launch from Océ and Canon at which they announced a new "breakthrough" technology for digital printing.

Whole is Greater than Sum of Parts in KBA-Donnelley, Xanté-Memjet Joint Ventures Announced At Graph Expo

"Convergence" in the graphic communications industry can mean many things, but at Graph Expo, it describes what happens when vendors pool their R&D resources to create production solutions more formidable than anything they could have devised by themselves.

Remarks by Heidelberg Chairman Provide Appropriate Context for Opening of Graph Expo

Opening-day remarks at Graph Expo by Bernhard Schreier captured the tone of the event and offered a restrained but still optimistic outlook for global print markets.

Ideas that Work for the Education Market

Is the Education Market one of your target markets? If you are planning on selling marketing solutions to the Education Market then you need to have a good understanding of the key challenges for this market.

Agfa and Pitman: One Year Later

In July of 2010, Agfa acquired the assets of the Harold M. Pitman Company. It's been just over a year, and WhatTheyThink takes an exclusive look at the status of the integration.

Three-dimensional Mailers…Gifts that Deliver Response Rates for Marketers

Three-dimensional mail cuts through the clutter to get important messages out to clients and prospects. Although the cost to produce a dimensional mailer is more expensive than standard direct mail, the uniqueness of the mail item gets results that outweigh the costs of production and die-cutting. We explore this concept by looking at the dimensional mail marketing campaigns of Structural Graphics.

Ricoh and Zumbox Join Forces to Simplify Digital Mailbox Solutions for Billers

Yesterday, Ricoh and Zumbox announced an alliance under which mailers can opt to provide their customers mail via Zumbox, the world's first digital postal mail system. WhatTheyThink spoke with Ricoh's Don Dew to get the inside scoop.

Pro-Sourcing, Part 2: Get Marketing, IT, Design, Social Media and Writing Projects Done for Amazingly Affordable Prices.

In part one of this article, we provided the background and the detail of what makes Pro-Sourcing an extraordinary strategy to get project work done and to extend your company's capabilities. Read on for a quick review and some useful techniques for getting Pro-Sourcing projects completed efficiently, reliably and successfully.

Redesign Your Website, Create a New Sales Tool, Update Your Company Graphics…all for under $1,000. Really!

The statement in the headline is true. All the work described above was done, the money paid. Welcome to the world of “Pro-Sourcing”. Now you can complete projects of all kinds, including marketing projects, design, IT or writing projects. Professionally. Inexpensively. Reliably. Quickly.

More on the Digital Mail Revolution, Pitney Bowes' John Schloff Provides Volly Update

Following our recent article on the latest news from Zumbox, a player in the digital mail space, we contacted Pitney Bowes' John Schloff to find out the latest about its digital mailbox offering, Volly. Schloff shares an update, including insight into strategy and plans.

The Digital Postal Mail Revolution, Will it Speed the Demise of the U. S. Postal Service?

For almost a decade, pundits have been projecting that paper mail, especially transactional mail, will be displaced by electronic alternatives. Just like the paperless office, it hasn't happened yet. But there's a lot happening in the digital postal mail realm that could change the picture entirely. John Payne of Zumbox talks about what's ahead.

RPI's Bellamy Comments on Acquisition of Netherlands-based Paro Group BV

On August 25th, Seattle-based RPI announced the acquisition of Paro Group BV, based in Eindhoven, Netherlands. The entity in the Netherlands will be known as RPI-Paro to capitalize on Paro branding there. WhatTheyThink spoke with Rick Bellamy, CEO of RPI, and Jan-Paul van den Hurk, owner and CEO of Paro Printing, for more details.

Models for Change Part 2

In part two I look at how manroland and xpedx are working to increase revenues and better position themselves for the future. The ideas of expanding product lines and forming strategic alliance are both reviewed, along with ways to bring new products and services to market.

The Four "P"s of Cross-Media Selling

Selling a cross-media solution in today's market requires four critical attributes, namely Proactivity, Proficiency, Patience, and Performance. This article cites recent research from InfoTrends to outline the four "P"s of a successful cross-media sales approach.

Exploring Mobile Marketing Opportunities Beyond the Barcode

Mobile barcodes are a hot topic in the world of marketing and advertising, and printers have latched onto this technology to add interactivity and value to print media. While barcodes are certainly relevant, there are other mobile marketing services that need to be explored, as they represent a huge untapped opportunity by many service providers.

Recession? Sure Feels Like One

Dr. Joe explains that another recession may have already started, and the thought of that may be all that's needed to create demands for more Fed easing and more fiscal stimulus. The NASDAQ is down -18% from the start of the December 2007 recession on an inflation-adjusted basis. The commodities and consumer inflation trends may actually be slowing right now. Yet again, Dr. Joe explains some of the economic workings that are contrary to the morning news.

Quark Moves On

It was announced last week that Platinum Equity had acquired Quark Software Inc. Without an understanding of the digital media market over the past thirty years this may seem just like another investment by a financial investment company. For those of us who have been involved in the major changes that have happened, to us Quark is one of the key companies that had driven the changes in the industry.

Pouring Another "Cup O Joe": Lenders Talk About Lending (Part 1)

As everyone knows, the recession has made business financing hard to come by. In this two-part "Cup O Joe," lenders to the printing industry report that loan products are available and discuss how printers can obtain them.

The bookstore at the end of the universe

Frank takes a trip down memory lane reminiscing the days of the bookstore and what the future may hold.

Cross-Media Takes Hold: Learning from the Leaders

In July 2011, InfoTrends published a study of more than 280 print/cross-media service providers to understand the current state of cross-media in the graphic communications market. The statistical data highlighted eight key critical success factors for those making the move into cross-media marketing. This article shares key findings from businesses that have already started the cross-media journey.

EFI's Marc Olin Comments on Prism Group Holdings Acquisition

EFI continues its efforts to consolidate the print MIS market with yet another acquisition. On August 3rd, the company announced the acquisition of Prism Group Holdings. Marc Olin, GM of EFI's Software Applications business unit, comments on the reasons for the acquisition and its value to EFI.

Rochester NY Printing Firms Bright Spots in a Difficult Economy (Part 2)

I recently had the opportunity to visit four printing firms in the Rochester/Buffalo NY area and was impressed with their vitality an innovative approach to the business. Their stories are sure to brighten up your summer, as they did mine. Part 2 of a 2-part article.

Rochester NY Printing Firms Bright Spots in a Difficult Economy (Part 1)

I recently had the opportunity to visit four printing firms in the Rochester/Buffalo NY area and was impressed with their vitality an innovative approach to the business. Their stories are sure to brighten up your summer, as they did mine. Part 1 of a 2-part article.

Bell and Howell Aims Campaign at Graph Expo

The next few months will be big for Bell and Howell, as the company plans on releasing a number of new plans and initiatives leading up to the Graph Expo in September. With its new financial structure and new brand, the historic printer hopes to maintain its place in the printing world.

Don't Commoditize… Learn from the Leaders!

Printers have historically undervalued their services due to a manufacturing mentality. They operate under the labor theory of value, which states that the value of a service is determined by the amount of labor used in its production. Because marketing and cross-media service providers are offering a different portfolio of services, there is an opportunity to change both the structure and approach to pricing and be rewarded for value-add.

Top Five Software Trends to Watch at Graph Expo 2011

The theme for Graph Expo 2011 is "Embrace Technology", and software will be a key component of the technology being exhibited at this year's event. Bryan Yeager shares his predictions for the top five software trends to watch for in Chicago next month.

New Font Shop iPad book is a stunning visual experience – and a useful tool for typographers

In mid-July FontShop sent an announcement of the latest edition of their Font Book, announcing that it would be selling later the same day, that it was much larger, and 80 percent lighter! How? They put it on the iPad.

Espresso Machine in NYC's SoHo Brews not Coffee but Print-on-Demand Books

The new Espresso Book Machine (EBM) at McNally Jackson Books is an experiment in non-traditional publishing that just might represent the start of a new paradigm for bringing books to market, one independent bookseller and one print-on-demand title at a time.

Are You Using the Right Economic Benchmarks for Your Business?

Is it real? Is it current? No, we're not talking about philosophy or the timeliness of something, we're talking about financial data. Dr. Joe explains how to use national economic data when comparing your business performance to the economy. Use the right tool at the right time.

Production Inkjet Continues to Affect Book Printing Market

Toronto-based book printer Webcom has built a reputation for providing customers with innovative solutions to the challenges of printing books, catalogs and directories. The company has recently launched BookFWD, a paradigm shift for publishers, powered by a new HP T300 Inkjet Web Press.

Mimeo Acquires CLE; Expands to UK, CEO Adam Slutsky Comments

In July, online printer Mimeo announced the acquisition of UK-based CLE. In this conversation, with CEO Adam Slutsky talks about the reasons for the acquisition, Mimeo's expectations, and hints about future plans.

Getting Products to Market

A major item of news that came out in the week of July 25 was that Fuji Xerox were launching their first high-speed continuous feed inkjet press, the 2800 Inkjet Color Continuous Feed Printing System. Andy gives his thoughts on the similarities or possible coincidences developing in the high-speed inkjet industry.

Models for Change Part One

Printers are faced with unprecedented change in the industry. Each company is examining their own strategy for meeting these challenges. Industry suppliers are facing the same issues. This article looks at how an industry supplier is changing to meet the challenge. These strategies can provide models for change in your company.

Ipex Moves to London, 30-Year Hiatus in Birmingham Ends

In early June, The Informa Print Group announced that Ipex would be moving to London's ExCeL international exhibition and conference centre for its 2014 exhibition. Scheduled for March 26th to April 2nd, 2014, Ipex returns to the city of its birth after 30 years in Birmingham. Learn more.

Leveraging Acquisitions to Accelerate the Pace of Cross-Media Adoption

Rather than building skills internally, firms are aggressively buying expertise to strengthen their offerings and/or add services. Larger firms have begun to purchase smaller organizations that already have made the transition to cross-media. The acquiring firm buys the best practices, expertise, and a book of business, while the acquired firm has access to a larger resource pool. This article highlights some recent examples reflecting this trend.

When Will Newspapers Go Digital?

One of the promises of high-speed continuous feed inkjet presses is that they will change the way we produce newspapers allowing personalization, targeted advertising and short run publications. So far this has not happened. What we have seen is the use of such presses for printing what are termed international newspapers at overseas locations.

On the Wrong Side of Creative Destruction: Now What?

When things are going well, everyone feels like they're the genius who's making it happen. When things get tough, you have to actually be one. Right now, it seems that Apple is a genius, showing how businesses can transcend the tough economic situations they face. A curious sign of change in employment in agencies and design firms as they now exceed commercial printing employment . Dr. Joe told everyone to consider 2010 as breathing room and to use it to urgently reconsider and restructure. In 2011, it is the time to act. He explains that we have to admit that print is a specialty and no longer mainstream as we position our businesses and beloved medium for some hostile media shifts now underway.

Padgett Printing Closes, President David Torok Gives Insight

WhatTheyThink was saddened, and quite frankly, surprised, to learn about the closure of Dallas-based Padgett Printing, a respected family-owned printing business that had operated for more than 100 years.

Cross-Media Services: It Takes Marketing and Business Development Focus

Firms that are successfully delivering cross-media marketing services are investing time and resources in marketing and business development. Citing recent research from InfoTrends, this article outlines how savvy print service providers are responding to today's evolving print industry. It also provides examples of companies that are successfully positioning themselves for future growth with cross-media services.

Deconstructing Deals That Didn't Happen (Part 2)

Some M&A transactions in the printing industry fall apart before they reach the signing stage. Other deals, however, come undone after the ink is dry, and often for reasons that should have been obvious all along. New Direction Partners looks at how to stay out of the latter trap.

Is Hybrid Workflow Really "Hybrid" Anymore?

With the rise in prominence of digital printing, the concept of “hybrid workflow” emerged as a way for printers to effectively leverage digital within the confines of their existing offset print workflows. Have print businesses caught on to hybrid workflow? Bryan Yeager gives us an update.

Printing on the High Seas

The Rochester Institute of Technology and Cunard Lines have a unique work-study program. Students are trained in Rochester and then begin a multi-month stint running the ship's print shop. Andy Berghauser describes his experience with the program.

Xerox Hosts Informative Analyst Briefing at Gil Hatch Center

In mid-June, Xerox Corporation hosted a large group consisting of members of the analyst community in Rochester NY for a Document Technology Business Briefing covering both the production and office businesses. A highlight of the event was a talk by Chairman & CEO Ursula Burns followed by a Q&A opportunity.

48HourPrint: An Online Success Story

48HourPrint began its life in 2001 as a magazine publisher, publishing a nightlife magazine for the City of Boston called 411. Noticing the uptick in activity in the world of online printing, the company migrated the business model to the online printing success story it is today.

Monthly Printing Shipments

Every month, the US Department of Commerce and Statistics Canada publish data about shipments of their commercial printing industries. US data are usually available 5 weeks after the close of a month, and Canada about 7 weeks after. The WhatTheyThink Economics & Research Center uses these data to develop forecasts of the industry on a current dollar and on an inflation-adjusted dollar basis. The inflation-adjustment shows a truer trend of industry direction. Canada data are also available adjusted for the exchange rate with the US dollar as well as on an inflation-adjusted basis.

Changing the Mindset, Part 2 of 2

Two weeks ago, Dr. Joe discussed the changes that are underway in media and the amazing gadgets that access them. He continues that discussion, revealing some astonishing data about technology adoption and the change in the economic relationship of advertising agency and commercial printing demographics. Urgency is the new mandate for the print business owner, according to Dr. Webb. That probably means you should read this column right now.

Digital Media: Ready for Primetime

While the digital media publishing market is still relatively tiny compared to the traditional print media market, a mix of hardware, software, and services are positioning digital media for significant growth in the next few years. Bryan Yeager highlights some recent research on digital media trends and points out what we can expect to see on the horizon.

Printing Industries of America Decries Obama Administration Characterization of Print

On June 24th, Printing Industries of America President & CEO Michael Makin sent an email touting his letter to President Obama that objected to the President's characterization of the printed version of the Federal Register (and by association, the entire printing industry), saying people might think "printed material is a dying and irrelevant relic." WhatTheyThink research reveals a different picture.

Zebra Print Solutions: Solving Customer Problems

James DeSena's book The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits through the Roof Today provides strategies for producing high-volume solutions and creating lasting customer relationships. Zebra Print Solutions provides a real-world example of how to enact these policies. Citing an interview with Patrick DiLeonardo, President of Zebra Print Solutions, this article explores the procedures in DeSena's book and how Zebra Print has been able to apply them to its business practices.

Where do we go from here?

Rapid changes in communication technology have forced printers and print suppliers to examine their overall strategy and positioning in the marketplace. By focusing on shared value, companies and communities can prosper together.

Print Service Providers: Redefining Business Blueprints

David Thomson’s book entitled Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth researched all the American companies that went public after 1980 and grew to produce revenues of over $1 billion. Success in today’s market involves targeting customers with the right benefits bundle, delivering these benefits effectively, and delivering services that offer emotional as well as functional benefits. Citing recent research from InfoTrends, this article explores how print service providers are redefining their own business blueprints.

Postal Vision 2020; USPS at a Crossroads

A confluence of 150 innovative business thinkers and postal influencers gathered in Arlington, Virginia June 15 to consider and craft a bold vision for the American postal ecosystem looking ahead to 2020.

PSDA Revitalized Through New Management Arrangement

Last year, PSDA (Print Services & Distribution Association) announced it had entered into a management agreement with association management firm SmithBucklin, the same organization that manages Dscoop and the XMPie Users Group. WhatTheyThink checked in with PSDA Board President Bill Prettyman and Executive Vice President Matt Sanderson to see how things were proceeding.

Changing Our Mindset, Part 1 of 2

Dr. Joe takes a hard look at the nature of media, the costs and definition of journalism, and what cloud computing means. It's one of those eclectic mixes of data and information that the good Doctor has been known to conjure up. The brew is so big that it has to be spread over two columns! Watch for the next edition on July 11th.

Q and A: Sustainability in Print

Sustainability is very much in vogue for print corporations. But what sustainability actually means and its role in the industry is evolving and changing, so the directors of the Rochester Institute of Technology’s Sustainable Print Systems Laboratory answered questions for WhatTheyThink’s Stacey Skotzko.

Market Transformation: Print Service Providers and In-Plants Step Up to the Challenge

Making the transformation from a print service provider into a cross-media and marketing service provider requires business repositioning, innovation, and redefinition of the overall value proposition. Service providers are working to gain a solid understanding of the next phase in the cross-media value chain as well as the implications for their businesses. Citing recent research, this article discusses how savvy service providers are reinventing themselves as they strive to meet marketers’ needs.

Deconstructing Deals That Didn’t Happen (Part 1)

M&A transactions sometimes fall through. Poor judgment, misinformation, adverse business developments, and personal antagonisms can drive principals apart despite the mutual advantages of deals that should bring them together. This two-part article examines how and why they fail.

Integration: What's It Really All About?

"Integration" is as common of a word in technology as "synergy" is in business. Integration may not mean much to you, but it should because it unlocks opportunities for workflow automation and optimization. Bryan Yeager tells us all about it.

Old Rules Still Apply: Getting Great Response from Your Communications

With all that has changed in commercial communications in the last 25 years…with email and the web…mobile technology…and social media…could direct response rules developed over 25 years ago still be relevant and useful today? In actuality, all the new media and messaging developments have INCREASED our opportunities to create, deliver and analyze measureable communications. Here is a fresh take on old rules of thumb that can dramatically improve response and engagement in prospect and customer communications.

Industry Veteran Joe Demharter Speaks About Current Role at Presstek

Joe Demharter retired from The Pitman Company about three years ago, where he was President for eight years. After two years of taking it easy, he decided to get back in the game. During this interview, he explains why, and offers advice to printers for a successful future.

Six Consecutive Profitable Quarters for U.S. Commercial Printing Businesses

The first quarter of 2011 continued a welcome continuation of profitability for the industry. The industry shakeout of unprofitable businesses, and the better management of healthier businesses continues to create an improved bottom line, but there are still great challenges ahead. The restructuring of the industry will be a continuing process in 2011 and beyond.

Océ and manroland, an update

Andy Tribute attended the recent Océ Production Printing Summit and he comments on new Océ inkjet presses, the offering of pigment inks for certain markets, and the strategic alliance between Océ and manroland.

Will We Be Pining for 2008 the Way We Miss 1998?

We wish April showers were dollars flowing into print businesses, but that did not seem to happen. Who would have thought that we would miss 2004-2008, looking at that period as a time of stability? One of our recovery indicators, the NASDAQ, seems to have relapsed and may be heading for rehab. Perhaps the wild and fun ride it had on Ben Bernanke's QE2 has now come to an end. It may not get another cruise until he pilots a brand new ship, QE3, but rumors of that cruise liner's voyage are just that-rumors. QE2's huge midnight buffet was nice, but the economic heartburn may take a while to pass.

Frank Thoughts

All communication will some day be reduced to tweets -- small bursts of information 140 characters in length. They are the bumper stickers of the 21st century. Here are some of mine.

The New Value-Add Equation

With today's generation of high-tech consumers, the use of a multi-media strategy is essential to better communication. In an environment where consumers are "always on," marketing executives must fashion advertising and marketing that is anchored firmly in relevance, interactivity, and measurability. This article provides a look into some of the firms that are stepping up to the challenge of becoming true cross-media partners.

April 2011 U.S. Commercial Printing Shipments Down

April 2011 commercial printing shipments were $7.08 billion, down -$109 million (-1.5%) compared to 2010. Adjusting for inflation, shipments were down -$366 million (-4.5%).

What does the Groupon IPO have to do with print?

What does the Groupon IPO have to do with print? Or maybe we should say, what does print have to do with the Groupon IPO? In a word: Eric Lefkofsky. That would be the Eric Lefkofsky who founded Innerworkings.

Legacy Decisions and Facing Uncertainty

Every established business works with previous decisions, no matter their subject (technology, business strategies, or personnel), they all share a common challenge to change. You are faced with moving from a certain state (your legacy decision) to an uncertain state (the better results you seek).

Mobile’s Not Just About Marketing; It’s About Optimizing Production

Mobile technology is not only changing the ways companies market. It is fundamentally changing the way people conduct business, and the printing industry is no exception. Bryan Yeager highlights some recent mobile developments related to production workflow.

Business Development: How the Vendors Can Help

As printers continue to evolve their businesses to meet the new market realities, one of the challenges they face is how to optimize their operations and market their new products and services. This is an area where suppliers to the industry can provide significant help. This interview with Kodak's Deb Stranaghan outlines the new Kodak MarketMover program, designed to help printers transform their businesses.

QR Codes: A Reality for B2B Marketers

Although they first gained popularity overseas, QR codes are now becoming popular in the United States. This is particularly the case for marketing applications. As is the case in the business-to-consumer (B2C) market, QR codes can be used to bridge the gap between print and mobile in the business world. This article discusses how B2B marketers are leveraging QR codes to expand their reach and improve their return on investment.

BBH Anticipates Sale to Private Investment Firm; Readies for Rebranding

Historically a major player in the printing world, Böwe Bell and Howell is seeking to move beyond it's recent Chapter 11 filing and redefine itself. WhatTheyThink outlines the company's current situation and what lies ahead.

Web to Print – It is the Future for Print

I recently attended and spoke at the Xerox Forum, an event run in Berlin by Xerox Europe. I was speaking on a panel and was asked what I would recommend for printers to invest in within the next year. My answer was that I would recommend developing their Internet expertise in the area of web to print to make it easier for customers to work with them.

You Paid to Have it Printed & Mailed When?

Last Friday I received an advertisement in the mail from a dealership that has multiple locations within the Southeast. They were having an open house at all five of their facilities which included a hamburger or hotdog lunch and door prizes. I read the oversized tri-fold mailer as I walked from the mailbox into the house and then onto the back deck and sat down.

Consolidated Graphics emerge a Resounding Success

This is the second year for Consolidated Graphics (CGX) emerge conference. This is a truly unique event, which I had the pleasure of attending this year. The nearly 500 CGX customers who attended came to learn about new technology, new processes and stay current with the trends in a dynamic environment.

Data-Mail, Inc.: Success = Full Service Plus Innovation

Founded in 1971 by Andy and Joyce Mandell, Data-Mail has evolved into a full service print and mail processing company. One of the key principles in the establishment of the company was full service from a single source. This article provides an overview of Data-Mail’s capabilities, technological investments, and campaigns.

As the Media Mix Evolves, Print Remains Important

Today, digital technologies and applications largely dominate the buzz generated in the worlds of media and marketing. Does that mean that print will fall by the wayside, or is print evolving with the general media mix? Bryan Yeager explores the relevancy and importance of print in a growing world of digital media.

Urgency Gets No Summer Vacation This Year

What do Social Security checks, grandchildren, bedtime and doctors have in common? Dr. Joe explains it all, and has some suggestions about what the industry should be thinking about during summer vacations and summer shutdowns. He's on the "it's 1994 again" rant once more, so you've been warned.

Millions of books, one at a time

In 2008, the production of non-traditional print-on-demand books exceeded traditional book publishing for the first time. Since then, its growth has been overwhelming. The market is now closing in on 10 times the output of traditional titles. What is more amazing is that this growth has been one book at a time.

Democratization of Professional Printed SMB Marketing Materials

Innovation can increase the size of existing markets by expanding the addressable market size. While many printers are looking to expand outside of print, there is still room to expand the print market into previously unaddressable segments by leveraging technology.

Is Memjet a Disruptive Technology? Let's Ask Delphax

WhatTheyThink has published various pieces about Memjet over the last several months, but most of it has been focused on the label and office markets. At the end of last month, Memjet's latest partner was announced-Delphax Technologies, a provider of high-speed digital monochrome printing. The strategy is that the Memjet collaboration will jumpstart them as a player in the color digital market. Article

Printing Industry Suppliers Work to be Green

Printing industry suppliers have worked hard to introduce products to be more environmentally friendly. A number of suppliers are also working to lessen their environmental impact in manufacturing and distribution. Here are a few of the many examples of how industry suppliers are practicing good environmental stewardship.

Reaching the Next-Generation CMO

During the second quarter of 2011, executive search firm Russel Reynolds highlighted the emergence of next-generation marketers who are expanding beyond traditional marketing to span areas such as digital, mobile, and social marketing. This article outlines how executives in the printing industry can support tomorrow's marketing executives and help ensure their own success in the future.

Solving Marketers' Problems with Data-Driven Solutions

To successfully build out marketing services and solutions, companies need to ask what problems they're trying to solve. Data remains a sticking point for marketers; a problem for service providers to solve. Bryan Yeager explores these data-related issues and how they can be addressed.

Standard Register: A Transformation Story

Standard Register is nearly 100 years old, but with its recent rebranding and the transformation efforts being driven by President & CEO Joseph P. Morgan, Jr., the company is placing itself squarely in the 21st Century. It has reported three quarters in a row of profit and has a positive cash flow, a sign that Morgan’s transformation strategy is working.

The L-Shaped Recovery Rolls On

Unemployment went up, but the headlines were happy. Commodities prices drop sharply, but how far they have risen seems to be forgotten. The Fed feels rewarded for its inaction, and Dr. Joe finds a silver lining.

EFI Connect Continues to Grow

EFI held its 12th annual Connect users' conference April 26th through 29th at the Wynn in Las Vegas. Attended by approximately 1,000 customers and a record number of partner sponsors, along with an international group of journalists, Connect was a success by anyone's measure.

March 2011 U.S. Commercial Printing Shipments Up; Twelve Months of Increases

March printing shipments were up, resulting in 12 consecutive months of increase. Dr. Webb explains how the easy comparisons to the prior year are about to end, and that the balance of 2011 will be about the same as 2010. He reviews the upcoming data revisions from the Commerce Department on May 13, the importance of inflation adjusting company financial data, and the shipment rates of Canada's commercial printing industry.

QR Codes Are Everywhere!

Statistics from Mobio Identity Systems, Inc. show that QR code scanning is becoming increasingly popular among U.S. consumers. Magazines, retail establishments, and industry vendors are also beginning to adopt QR codes to entice people into using their mobile phones to interact more deeply with advertising. This article provides compelling statistics and discusses how companies of all sizes are leveraging QR codes to expand their reach.

Is Consolidation the Future? (Part Two)

In a recent article I covered the acquisition of part of St Ives Group, one of the largest web offset printing operations in Europe by a competitor, Walstead Investments, to create the largest magazine web offset printer in the UK. Since then there have been significant developments among Walstead’s competitors that are likely to change the structure of magazine printing in Europe. This article covers the latest developments in this market area

Five Big Picture Trends to Consider as you Position Your Business for the Future

As you consider how to position your business for the future, one important step is to look “outside in”. This means looking beyond your core strengths, even looking beyond the needs of your customers. This involves an understanding of big, broad, macro trends that will influence how people will live and work, as well as where opportunities will exist for businesses like yours in the years to come.

Wrapping Your Head Around Analytics

The term “analytics” is now a common part of the business and technology lexicons due to the increasing importance and ubiquity of data. You may have heard of analytics, but what’s it all about and why does it matter to your print business? Bryan Yeager helps you wrap your head around analytics.

Mercury Print Productions – Learning Lessons about Educational Publishing

Digital technology has disrupted and transformed the established teaching and learning paradigm. Today’s students are captivated by the personalization and socialization of online tools - the ability to build large networks of friends; share their thoughts, feelings, and goals; and communicate as they wish. Digital tools are having a tremendous impact on the educational publishing market. This article discusses how Mercury Print Productions is addressing today’s changing market dynamics.

InnerWorkings Continues its Quest to be a Big Player

Since 2001, InnerWorkings has been swiftly growing and trying to position itself to overhaul the print procurement world. The future does appear bright for the Chicago-based company; however, it still has to work against established trends in printing and angle itself to be different - even revolutionary - from its competition.

Cyril Scott, a CGX Company, Invests More than $10 Million Despite Economic Downturn

Lancaster, Ohio, based Cyril Scott, a CGX company, has invested some $10 million in equipment, technology and people over the past two years, despite a difficult economic climate. Senior Editor Cary Sherburne spoke with Cyril Scott President Matt Coltharp to find out more.

No Time for Social Media? There are options... (Part Four of Four)

In this final part of a four-part series, Senior Editor Cary Sherburne interviews two more printing firms about their social media experiences. Part One examined the reasons why printing firms need to be engaged in social media and reviewed offerings by MarketingIdeasForPrinters that make social media as easy as a click of the mouse. Part Two reviewed the Grow Socially offering for Social Media services. And Part Three looks at the experiences of a supplier, Komori and a printer, Quad/Graphics.

Shocking News! Gas is One-Fifth the Price it Was in 1980: Here's Why

Things are never what they seem in economics, like how we paid $10.78 per gallon for gas in 1980. Dr. Joe explains the strange math that reminds us about the distortions of inflation and the wonder of ingenuity, and how news reporters unaware of them. Pepsi made a huge blunder with social media, but we should be encouraged by their mistake because it should inspire print business executives that they are just as smart as those Ivy League execs with all their market research reports. We may have the ultimate weapon: common sense.

Frank looks at recent industry events

We’ve asked if the print industry can still support multiple trade shows. Now Frank is wondering about trade associations. He went to a couple recent events and he’s reported back to us on what kind of year we’re having on the event circuit.

Devil in the Details: Issues and Answers in M&As

A successful M&A transaction is the sum of many carefully fashioned parts. This month, New Direction Partners and Margolis Becker delve into the details with comments on how deals can be influenced by client concentration; plant ownership; non-compete agreements with salespeople; acquired management teams; post-acquisition price increases; and personally guaranteed debt.

Commentary & Analysis

Insight You Need. Analysis You Trust.