Editions   North America | Europe | Magazine


Premium Commentary & Analysis

Where do we go from here?

Rapid changes in communication technology have forced printers and print suppliers to examine their overall strategy and positioning in the marketplace. By focusing on shared value, companies and communities can prosper together.


Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.


About John G. Braceland

John G. Braceland is Managing Director for Graphic Arts Alliance a member run purchasing cooperative. He is also President of JB Solutions, a company that creates and manages purchasing cooperatives in various industries. Previously, he was President and owner of Braceland Brothers, a multi-plant printing company headquartered in Philadelphia, PA.

Please offer your feedback to John. He can be reached at [email protected]


By Clint Bolte on Jul 05, 2011

John Braceland has written an excellant perspective on shared values with key suppliers. Implied is the clear opportunity for printers to learn specifically what their key suppliers are accomplishing in the enviro enhancement arena. Then with permission and attribution these printers can let their customers know via company website, ezine, etc. that these enhanced environmental attributes are now prevalent in or on their clients' printed products.



Join the discussion Sign In or Become a Member, doing so is simple and free