Mercury Print Productions – Learning Lessons about Educational Publishing
Digital technology has disrupted and transformed the established teaching and learning paradigm. Today’s students are captivated by the personalization and socialization of online tools - the ability to build large networks of friends; share their thoughts, feelings, and goals; and communicate as they wish. Digital tools are having a tremendous impact on the educational publishing market. This article discusses how Mercury Print Productions is addressing today’s changing market dynamics.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.