Although they first gained popularity overseas, QR codes are now becoming popular in the United States. This is particularly the case for marketing applications. As is the case in the business-to-consumer (B2C) market, QR codes can be used to bridge the gap between print and mobile in the business world. This article discusses how B2B marketers are leveraging QR codes to expand their reach and improve their return on investment.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.