Editions   North America | Europe | Magazine

WhatTheyThink

Premium Commentary & Analysis

On the Wrong Side of Creative Destruction: Now What?

When things are going well, everyone feels like they're the genius who's making it happen. When things get tough, you have to actually be one. Right now, it seems that Apple is a genius, showing how businesses can transcend the tough economic situations they face. A curious sign of change in employment in agencies and design firms as they now exceed commercial printing employment . Dr. Joe told everyone to consider 2010 as breathing room and to use it to urgently reconsider and restructure. In 2011, it is the time to act. He explains that we have to admit that print is a specialty and no longer mainstream as we position our businesses and beloved medium for some hostile media shifts now underway.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

Discussion

By Joe Polanco on Jul 28, 2011

You covered a lot of ground in this article. More importantly you are reminding us that we're not facing a temporary bump in the road. When Apple has that amount of cash on hand (not to mention Microsoft, HP, Xerox, etc.) they will affect our world.

I also thought you were right on with your comments regarding how we approach print consumers/buyers. We can not ignore the fact they may be mis-informed about the value of print, but we can not rub their noses in their perceived values to make us feel better.

Joe Polanco
PIA MidAmerica

 

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free