On the Wrong Side of Creative Destruction: Now What?
When things are going well, everyone feels like they're the genius who's making it happen. When things get tough, you have to actually be one. Right now, it seems that Apple is a genius, showing how businesses can transcend the tough economic situations they face. A curious sign of change in employment in agencies and design firms as they now exceed commercial printing employment . Dr. Joe told everyone to consider 2010 as breathing room and to use it to urgently reconsider and restructure. In 2011, it is the time to act. He explains that we have to admit that print is a specialty and no longer mainstream as we position our businesses and beloved medium for some hostile media shifts now underway.
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