Business Development: How the Vendors Can Help

An Interview with Kodak's Deb Stranaghan

A key strategy for many suppliers to the printing industry is to offer business development services for their customers. This is most common for suppliers of digital printing equipment, since digital print sales and operations can be different from a typical offset environment. These services, some of which are included with equipment sales and others which are fee-based, can be invaluable in assisting a printing company in reaching profitability with a new investment. WhatTheyThink recently learned that Kodak had made some significant changes to its MarketMover program. We spoke with Deb Stranaghan, Director, MarketMover Business Advantage Solutions, to learn more.

WTT: I understand you joined Kodak from Accenture about a year ago. Perhaps you could provide a little of your background and share with us what attracted you to this position from the world of "big consulting"?

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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