WhatTheyThink

Premium Commentary & Analysis

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here.

Monday, May 18, 2026

Recent textile news headlines followed one another in rapid fire and with mixed messaging, depending on where in the globe they were.

The headline from Brussels-based trade group Euratex presents a bleak picture, reminiscent of the 80s in the States when companies were migrating largely to Asian production. Euratex reports that this decline has trended since mid-2022, with textile factories closing every week. They note, “…no single cause explains the downward trajectory. Structurally high energy costs, sluggish consumer demand, rising import pressure from Asia, unfair competition from online platforms, and an increasing regulatory squeeze on European producers have all contributed to a perfect storm of stress points.”

Its president Mario Jorge Machado said in a statement: “If Europe is serious about maintaining its manufacturing base, it must act faster and more decisively. Every week, textile companies are closing and the carbon footprint grows. That is the opposite of what Europe wants to achieve.”


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More

Textile Turmoil: What’s the Latest in the World of Textiles?

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

For its entire 207-year history, Monadnock Paper Mills has taken sustainability to heart. As a privately-owned paper mill, the owners live near the mill and take protection of the environment seriously. Most recently, the company has introduced a new, sustainable alternative to vinyl for retail signage, Ultra Hide PC 100 Blockout Poster. In part two of this two-part video, Julie Brannen explains. Read More

PrintFactory Acquisition by Kornit Digital Boosts Business Opportunities for Both

PrintFactory Acquisition by Kornit Digital Boosts Business Opportunities for Both

In April, Kornit Digital announced the acquisition of PrintFactory. In this Business Update Video, Director Global Strategic Partners Simon Landau provides background on PrintFactory, which has been in the market since 1989, and explains the value to PrintFactory, Kornit, and their dealers and customers of this addition to the Kornit portfolio. Read More