Q and A: Sustainability in Print

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Q and A: Sustainability in Print

Sustainability is very much in vogue for print corporations. But what sustainability actually means and its role in the industry is evolving and changing, so the directors of the Rochester Institute of Technology’s Sustainable Print Systems Laboratory answered questions for WhatTheyThink’s Stacey Skotzko.

By Stacey Skotzko

Friday, June 24, 2011

Marcos Esterman is an assistant professor in industrial and systems engineering and Sandra Rothenberg is an associate professor at RIT’s Saunders College of Business. More information on the laboratory can be found at http://sustainable.print.rit.edu.

Could you both talk about the history of the Sustainable Print Systems Laboratory?

When Professor Esterman joined the RIT faculty in 2004, his goal was to develop methods and insights for the print industry to support decision making during the product development process. He cofounded the Print Research and Image Systems Modeling (PRISM) Laboratory. In 2007, PRSIM hosted its yearly research roundtable, which included participation from major printer original equipment manufacturers. The need to integrate sustainability considerations into research and development and product development decision making emerged as a major theme.

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About Stacey Skotzko

Stacey Skotzko is a journalist in Washington, DC, and reports on various aspects of Congress for Congressional Quarterly and Congress.org. She has lived in the nation’s capitol since 2008 and is originally from the Chicago suburbs. She graduated from Miami University of Ohio with degrees in journalism and international studies.

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