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Data-Mail, Inc.: Success = Full Service Plus Innovation

Founded in 1971 by Andy and Joyce Mandell, Data-Mail has evolved into a full service print and mail processing company. One of the key principles in the establishment of the company was full service from a single source. This article provides an overview of Data-Mail’s capabilities, technological investments, and campaigns.

Thursday, May 26, 2011

Data-Mail, Inc. is one of the nation's largest volume direct mail production companies. Founded in 1971 by Andy and Joyce Mandell, this firm has grown from modest beginnings to a full service print and mail processing company. Today, its facilities encompass more than 450,000 square feet located in the towns of Newington and Windsor, Connecticut. Every project is completely processed without ever leaving the Data-Mail premises.

Data-Mail has a client base of Fortune 500 companies and major ad agencies based in New York and Boston. With an average production of over 5 million mail pieces per day, Data-Mail has consolidated high-quality offset printing, advanced personalization technology, and traditional letter shop capabilities to create a full service, state-of-the-art print and mail processing facility. Data-Mail employs over 850 people in a three-shift production environment.

Figure 1: Data-Mail’s Facility

Andy Mandell, the company’s Chairman of the Board, began his career selling Addressograph-Multigraph equipment. When asked how Data-Mail was formed, Mandell stated, “I saw a need to transform what I was selling into a service to help companies get direct mail out more efficiently and effectively. There was a customer need and I liked the concept of selling a service versus equipment.”


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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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