Mobile First: Mobile Technology Is Changing Consumer Behaviors

Mobile facilitates new thinking because its capabilities and tools enable marketers to transform why, when, where, and how audience members engage with their brands. This article explores how mobile technology is changing consumer behaviors and creating new opportunities for highly interactive engagement.

Profits Per Employee Increase

The nearly $15,000 profit per employee of 2000 may not be in the cards for the US commercial printing business any time soon, but it looks like this measure is headed to its second best performance since the end of the recession. Using the latest data for the second quarter of 2015, and adding the previous three quarters to create a full year, profits per employee seem to be headed to $7,700, a thousand dollars more than the level of 2014.

Watching the Wheels Go Round and Round—Or Not

The new UnSquaring the Wheel project from Chris Bondy, Wayne Peterson, and Dr. Joe Webb is a new methodology for transforming print businesses. And it is ideally suited for those looking to add wide-format printing.

New PANTONE EXTENDED GAMUT Coated Guide Offers ECG Standardization for the First Time Ever

Senior Editor Cary Sherburne presents details and insight relative to Pantone’s announcement today about its new Extended Color Gamut Coated guide – what is it and what does it mean for printing and packaging for designers and print providers.

Improvement in Industry Shipments, Profits Improvement Elusive

The 4-quarter moving total of inflation-adjusted US commercial printing shipments have been increasing, but unfortunately profits have not. Q2-2015 four-quarter shipments are up +2.3%, but profits are unfortunately down for the last four quarters -10.8%.

“The September of Canon”

This month, Canon will make a triple play for industry attention with events that illuminate how far it has come as a source of production solutions.

Ricoh Partners with Forbes Magazine at Marketing Rockstars Event

Nearly 2,000 marketers attended, up from about 1,350 last year, to hear 50 speakers from companies including Google, Starbucks, Adidas, Twitter and more. Ricoh was one of 100 exhibitors with a very busy booth that featured lots of information and examples of cross-media marketing solutions, featuring direct mail.

SEC’s Rule 30e-3 Said to Threaten Print Revenues and Employment

The Securities and Exchange Commission wants to modernize the way the investment industry reports on what it does. The plan could include freeing these companies from having to print and mail certain shareholder documents.

Stepping Up to the Data Challenge… What’s Your Role? (Part 2)

Data offers businesses new opportunities to better understand their customers through a limitless number of sources, including purchasing behaviors, interactions, demographics, and history. Last week’s article discussed the challenges that marketers face in today’s data-driven world, and this one explores the strategies that Innovairre is pursuing to help clients effectively use data.

Latest Printing Shipments Reflect Rebound

July's inflation-adjusted US commercial printing shipments continued to outshine prior year shipment levels. This was the best July since 2008 on a current dollar basis and since 2010 on an inflation-adjusted basis. On average, monthly industry shipments have been about $200 million higher than the year before. They are also tracking closer to GDP growth rates, a feat the industry has not done for almost two decades.

Is Your Print Business Sales Focused or Production Focused?

A sales focus is external. A production focus is internal. A sales focused print business leader is constantly asking the question, “How does this activity/investment improve my customer’s experience or business?” A sales focused print leader escorts the external rate of change into the business at a rate that often makes their employees uncomfortable.

Recovery Indicators Mixed with Slight Downward Bias; Sluggish Economy Remains

Four of the six recovery indicators fell last month, but the non-manufacturing new orders indicator remained very strong. World markets had a rocky month, and the NASDAQ fell -7% since the last indicators.

US Commercial Printing Shipments Up for 14 Consecutive Months

US commercial printing shipments were nearly $7.04 billion in July, a $392 million increase (+4.9%) on a current dollar basis compared to 2014. This was the strongest July since 2008.

Packaging Production Will Have a High Profile at Graph Expo-CPP

Packaging professionals who haven’t yet decided whether to invest in a trip to the show still have time to give the idea the serious consideration it deserves.

Wide-Format: A Growing Presence at Graph Expo

As wide-format and specialty graphics play a larger role in the industry, they are also playing a larger role at general commercial printing shows like Graph Expo. Here is a preview of some things to look for at this year’s show.

Tsunami Coming: Prepare Now

You remember the effect the Internet had on your business from 1995 through today? It’s nothing compared to what’s coming your way now. That’s the basis of a new book that is a must-read for anyone who owns or manages a business. Senior Editor Cary Sherburne speaks with Scott Stawski about Inflection Point: How the convergence of cloud, mobility, apps and data will shape the future of business.

Stepping Up to the Data Challenge… What’s Your Role?

Corporations are increasingly relying on data to learn about customers, invest in new products and services, adjust sales and marketing activities, and assess new market opportunities. This article discusses the challenges that marketers face in today’s data-driven world.

Q2 GDP Revised Up, Bigger Rebound from Q1... But What's Ahead?

The first report of Q2-2015 real GDP was +2.3%, and now it's been raised to +3.7%, well ahead of forecaster expectations. On a longer-term year-to-year basis, the growth rate is +2.5%, still almost a full percentage point below post-WW2 average.

Longer term rate +2.5%. The effects of inventory increases is still a major factor in the growth, but there were other positives in the report implying that Q2 was broadly better than originally thought. There are concerns among professional forecasters that the inventory buildup will result in slower growth as those stockpiles are reduced. Considering that two thirds of the third quarter is almost complete, we know that international trade is being disrupted by currency and solvency issues in China and other countries. The Federal Reserve Bank of Atlanta GDPNow estimates that third quarter GDP will be at +1.4%. Please also note a recent chart where we showed important key indicators that have yet to surpass their recession levels from Q4-2007.

Top 5 Web-to-Print Sales Demonstration Tips

A web-to-print demo is your chance to demonstrate how your print software technology solves the relevant challenges of a specific customer. The key words are “relevant challenges” and “specific customer”. Do your homework so your demonstration addresses what the customer actually cares about.

Is It a Package, or Is It a Warning Sign?

It’s impossible to take controversy out of certain kinds of products—or the packages they come in. More consumer-goods packaging is starting to feel the heat.

Canon on Color A Conversation with Canon Solutions America

In an increasingly complex and demanding printing environment, color management is critical. Senior Editor Cary Sherburne spoke with Canon Solutions America executives to learn more about how Canon is approaching this issue.

Walter G. Anderson Thrives on Change in An Increasingly Complex Food Packaging Market

As consumers demand more variety, food packaging production gets harder to stay ahead of—but not if the producer is as well equipped and as versatile as this market leader.

Dr. Joe: News Corp CEO Whining or Leading, Global Economic Mess is Becoming a Quagmire

The News Corp CEO says that social media companies are responsible for the 'unnatural act' of redistributing content. The company that overpaid for MySpace, failed in social media, repeats the fears of copiers and VCRs from decades ago. We found out that Amazon is a great company and a horrible employer in a story perfect for cross media. Central banks play the devaluation game and say that they were manipulated into doing it. Sure, blame Kazakhstan. How can making something float cause it to sink? Dr. Joe explains it all.

Production Inkjet Printing: Disruption or Opportunity?

Are inkjet presses a disruptive technology? This article will discuss the definition of a “disruptive technology,” determine if the data surrounding inkjet presses fulfills the criteria, and explore the ongoing impact of production inkjet printing.

Study Sees Underlying Strength in the U.S. Market for Flexography

Technical advancements and process improvements in flexography should keep it secure in its key applications. even in the face of competition from digital.

Per Capita Commercial Printing Shipments Stabilize; Forecast Models Project Levels to Continue

The per capita value of US commercial printing shipments has stabilized at nearly $270, and the recent change in the direction of shipments in the last year or so has changed the forecasts. Forecast models place heavy weight on recent history, and that fact has changed the forecast for 2020 to remain at current levels. It was not long ago that the models forecast 2020 consumption at near zero, an unlikely outcome, but one worth pondering. Will shipments stay at these levels? That's unlikely, too, as media formats and loyalties are still changing.

Global Flexible Packaging Market Set for Rapid Growth

Advancements in flexible materials have made them mainstay substrates for food and beverage packaging all around the world. A new report foresees solid growth for the sector in most regions from now through 2020.

The Top Print Software Question: When Will This Be Done?

Print software is eating your budget because software is becoming the tool of choice for industry leaders to create differentiation in the marketplace.

Taking Paper to the Next Level

Creative businesses are leveraging new digital finishing technologies to drive new business, new designs, and entry into entirely new markets for printing and packaging companies. Brands are also turning to paper structures to get their message out and enhance their displays. Learn how digital finishing techniques are revolutionizing the world of paper creations in this article sponsored by Highcon.

Pivotal Moments: A History Lesson

Dan Marx, VP–Markets & Technologies at the Specialty Graphic Imaging Association looks back at pivotal moment in the history of the SGIA Expo.

Inkjet – State Of The Art Or Sci-Fi Fantasy Print?

Parents know this refrain well – “Are we there yet?” – just as they know the answer – “In a little while.” I spend my working life with printing technology and have heard this for many years. In the case of inkjet, this is a recurring theme. And while we are not there yet, we are getting much closer.

Key Indicators that Have Not Improved Since the Recession and Recovery

There are numerous data series that explain that the economy has never recovered from the recession. These are not obscure data series, but mainstream ones. Gross Domestic Product should be the standard for determining the status of an economy (thick blue line). Movements in GDP should be confirmed by other measures. This week's chart uses the start of the recession, December 2007, as the base, which is 100.

The Pathway to Profitability: How Value-added Services can Contribute to Business Growth

To remain competitive in today’s transitional market, printers are embracing the importance of adding value. This article leverages InfoTrends’ research to explore how value-added services can contribute to business growth.

Q: When Is a Package Not a Package? A: When Inspiration Strikes

For many people, an empty package is an artist’s kit full of creative opportunity. Brand owners may not fully appreciate how they benefit when their packaging is repurposed for fun or practicality by end-using consumers.

Transitioning Web-to-Print Solutions

Maintaining and paying for multiple web-to-print solutions is more expensive than you think. Transitioning off legacy systems has positive repercussions for your technical resources and your customers.

“Experience Epson” Event Showcases a Wide Variety of Tech

“Our aim is to become a company that is truly indispensable to our customers,” said Minoru Usui, Global President of Seiko Epson, kicking off “Experience Epson,” a day of interactive demos of a cross-section of Epson technologies, from wide-format printing, to interactive whiteboards, to golf swing analyzers, to Augmented Reality-based headsets, to…well, you name it. The event was held last week in New York City.

Blue Octopus: High Quality and a Helping Hand

Blue Octopus is furthering its ability to create employment opportunities for veterans with disabilities by improving the quality and cost-effectiveness of its printing operations. Learn more about how this entrepreneurial organization is blending print and social consciousness to make a better world, in this article sponsored by HP.

EFI Walks the Digital Fashion Runway - July 2015 M&A Activity

July 2015 –Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries.

Dr Joe: Industry Sales Per Employee Near Historical Highs, Employment in Printing and Content Creation, The Overall Economy

Increasing printing shipments could give him a new name of “Dr. Boom” rather than his old doomish monicker. Employment is up in advertising and public relations, yet again. Dr. Joe swirls in some comments about the overall economy and explains his role in a new management program to be unveiled at Graph Expo.

Reinventing Business: Making the Move to Digital Packaging

According to Josh Linkner’s book entitled The Road to Reinvention: How to Drive Disruption and Accelerate Transformation, some leaders freeze instead of acting because they are concerned about the consequences of change. This article explores how McBattas disrupted the status quo and reinvented itself with digital folding cartons.

US Commercial Printing Shipments +3.5% for First Half of 2015, Exceeding Real GDP Growth

US commercial printing shipments are up about +3.5% for January to June compared to the same period in 2014. The industry has been restructuring, as employment continues to decline. Usually employment and shipment levels move together in a tight range if not almost in lockstep.

What to Measure (KPIs, metrics) in Your Print MIS

The richness of the data your Print MIS can give you can be the stuff you dream about when you wait for your next untimely delivery of manually-produced Excel spreadsheets.

Are We Printing More Nutritional Labels than There Are Eyes Willing to Read Them?

Companies that print food labels work hard to make sure that the information on them is correct. It’s a matter of professional pride and, very often, also one of complying with the law. But, out there in the consumer marketplace, who cares?

Hybrid Press Profile: FFEI Graphium Updated

Flexo and inkjet make a whole greater than the sum of the parts in an advanced UV label press that combines the most useful features of each process.

Wooden It Be Nice? Sacramento’s ARB Digital Specializes in Printing On Unique Substrates

From wood, to glass, to textiles, to animal pelts—and even to paper—ARB Digital takes on challenging projects, thanks to founder Alvaro Rodriguez’s background in tech support, color management, and software development.

Tukaiz: The Evolution Continues With Launch of Creative Division

Earlier this month, Chicago-based Tukaiz announced the opening of its in-house boutique creative division known as agenz. Highlighting points from a recent Rick Webb book, this article explores how today’s businesses can make the transition to offering agency-oriented services.

Q2 GDP +2.3%, Below Economist Expectations

The Bureau of Economic Analysis released the report of 2015's second quarter GDP. At +2.3%, it was below expectations of financial forecasters who were looking for +2.6%. This advance report of GDP was in line with the GDPNow estimate of the Atlanta Federal Reserve which was at +2.4%.

Inflation Multipliers Updated

Inflation is supposedly tame, but if you're making comparisons of current year financial data to prior years, you still need to adjust for the years when inflation was not. The chart was created from Consumer Price Index data for each of the years specified. When looking at your company history, multiply your data for each year by the multiplier specified. This will give you an approximation for the effects of inflation on your business, and make your historical analysis, especially in the process of budgeting, to be more realistic. Adjusting your data, even in periods of claimed low inflation, creates a sense of more urgent action. Inflation means that to stay at the same level you actually need more dollars. Staying the same is actually a cut.

Motivating Your Team to Use the Print MIS

The data that you rely on from the Print MIS will only be useful and reliable if it is complete and accurate. So, how do you encourage your team to participate completely and consistently in the Print MIS?

Adobe Takes Digital Publishing to New Levels

Adobe is taking mobile app creation to a brand-new level with the launch of Adobe Digital Publishing Solution 2015. Senior Editor Cary Sherburne spoke with Adobe’s Bridget Roman and Colin Fleming to learn more.

Risk: The Biggest Threat To Capturing Ownership Value

Much has been written about what business owners should do to improve the value of their business. So much so, that when it comes to developing a set of priorities to get ready for a sales or other transfer process, uncertainty and confusion reign supreme.

Paper Industry “Unfolds” Deep-Pocketed Image Campaign to Halt Slide in Demand

Paper suppliers have made an all-out commitment to putting a floor under the declining use of their products—including levying a volume-based fee on themselves to pay for the effort.

Sustainability Reality Check: It’s a Journey, Not a Destination

What is the difference between a “green” business and a “sustainable” one? What are some unique approaches to the concept of sustainability that printing companies—large- and small-format—are taking? In the end, it’s not just about making the company sustainable, but rather the entire supply chain.

How Have Big Metro Area Printing Establishments Fared in the Recovery?

Dr Joe took a look at how the number of commercial printing establishments in New York, Los Angeles, Chicago, DC, and San Francisco metropolitan areas has changed since 2010.

The Power of Personalization: Get Data and Get Going!

Today’s marketers are seeking partners that can help them deliver the right message at the right time, while also delivering the most effective data strategies to ensure that offers are not dead on arrival. This article explores how print service providers can capitalize on this opportunity by building data expertise.

Year-to-Year Real Retail Sales Peaked in January, and Are Weaker Since

June retail sales adjusted for inflation fell -0.6% compared to May. Month-to-month changes are somewhat volatile, so it's better to look at the comparisons to the prior year. The chart shows that June retail sales were +1.2% compared to last year, the worst comparison since March 2014. There are signs that the economy is slowing again. In the first quarter, real retail sales were +2.6% compared to the prior year, but this second quarter is only +1.6%. The economy always has conflicting positive and negative data, but this downturn in a key sector of the economy is likely to raise some eyebrows among economists and policymakers.

The Fear of Launching Print Software

Launching any new print software technology can feel risky. With the rate of change in both our businesses and software technology, we have to create a culture that is comfortable with launching early and iterating through issues. It is impossible to predict every possible scenario; it is liberating to accept that finding issues post-launch is part of the plan.

Yes We “Can,” and Do, Says New Promo Campaign for Aluminum Containers

“Open Up to Cans” is what consumers are being urged to do by a can makers’ trade association. But, when it come to beverages, most already have.

Is Small Business Slowing Down Again?

The NFIB Small Business Index was released this week, “The weakness was substantial across the board, showing no signs of a growth spurt in the near future,” according to Bill Dunkelberg, NFIB Chief Economist. “Declines in spending plans accounted for 30 percent of the Index decline, and weaker expectations for real sales and business conditions another 20 percent. The deterioration in earnings trends accounted for about a quarter of the decline.”

Refining Packaging Cycle Time: The “Last Mile” Power of Digital

Packaging is one area of the printing industry where growth continues. But it is not without its challenges. Learn how leading packaging converters are leveraging digital technology to address time-to-market challenges and developing new revenue streams in this article sponsored by Highcon.

2015: The Current State of the Industrial Printing Community

SGIA’s Dan Marx shares some of his organization’s most recent research on industrial printing. What technologies are companies in the industrial printing space using? What products and technologies have they been investing in? Where do they see the most (and least) growth opportunities? What is their business outlook?

Two Keys to Increasing Productivity: Software Automation and Hardware Utilization

One of the keys to effectively running a world-class company is finding ways to constantly increase productivity. This article explores the importance of measuring operational performance and discusses various strategies for doing so.

Print Software as an Infrastructure Investment

Print software is an infrastructure investment in our increasing online and digital economy. Adopting a strategic infrastructure approach to investing in and implementing print software will be a key differentiator for print businesses moving forward.

Interview with EFI's Udi Arieli on FedEx Office's Use of EFI Workflow and Productivity Technology

Yesterday, EFI and FedEx Office announced that FedEx Office is using EFI products for a more cost-effective and streamlined delivery of professional print services. I spoke to Udi Arieli, EFI’s Director, High End Market Business Development, EFI Productivity Software, to get the scoop for this WhatTheyThink exclusive.

Fortis Solutions Group Grows by Acquisition and by Technical Leaps and Bounds

An investment banker turned label printer is building a network with a widening geographic reach and a deepening capability in flexo and digital production.

Cloak and Dagger Inks Fight Counterfeiters – June 2015 M&A Activity

Analysis of June 2015 Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries

The Great, Outdoors: Attention to Detail Goes a Long Way Toward Creating Effective Outdoor Graphics

New applications for outdoor graphics are appearing all the time, and new printing technologies are revitalizing some older applications. Some considerations if you are looking at outdoor graphics, and a look at one South Florida shop that has carved out a niche in the great outdoors.

Cross-Media? Multi-Channel? Omni-Channel?

UK-based Blackdog Digital is a terrific example of a company that has morphed from being a commercial printer to a digital printer to a variable data printer to a full-service provider of cross-media campaigns. Blackdog’s Phil Copperwheat shares his thoughts on the company’s transformation and what other companies need to do to get in the cross-media game.

Inflation-adjusted US Commercial Printing Shipments Better than 2014

Commercial printing shipments have been much higher than they are in today's market, but the bounce off the lows of 2014 this year have been notable. The comparisons toward the end of 2015 will be harder to top since the industry started to show this bounceback at the end of 2014. The transformation of commercial printing businesses has been an arduous one, with volume declines of many mainstream products, but a rise in specialty applications. Those new applications are often based in digital printing, such as wide format specialties. There's also a new generation of print business managers who are not burdened by the myopia of history, where print was paramount. These executives and owners have grown up with computers and gadgets and have a better sense of print's new role in media communications

Two Sides North America Defends Paper and Print on Many Fronts

Corporate promulgators of spurious “green” claims that disrespect printing, be warned: a riposte and a recantation may be in your future.

OneTouchPoint: Delivering on the Promise of Customer Intimacy

Without leaving their homes or offices, individuals can assess and evaluate an array of products and services. The most successful firms understand that the lifetime value of a customer is more important than the value of the initial transaction. This article explores how Kohler Co. partnered with OneTouch Point to stand out from the competition and maximize the value of long-term customer relationships.

Technical Staffing for Printers – Top 3 Characteristics

Staffing your technology is as important as staffing your presses. The top characteristics for good technical resources: understand the limits of your knowledge, resist making assumptions, and see opportunities rather than roadblocks.

Not with A Pop, but A Whimper

What would Bubble Wrap be without poppability? Alas, we are about to find out.

Getting to Know HP’s Eric Wiesner

As our readers may know, Aurelio Maruggi led the InkJet High-speed Production Solutions (IHPS) division at HP since its inception and has recently moved to a new role within HP. He spent a lot of time with customers and really understood the business and their needs. His successor, Eric Wiesner, has a very different background, but one that is equally valuable to HP and customers alike. I had the chance to speak with him recently about his background and his thoughts about the future.

Business Success Is All in the Family at Prystup Packaging Products

This privately owned folding carton company follows a straight line from its family values to its strategies for business growth.

The Next Wave of Digital Publishing: Employee Engagement

We’ve been writing about the adoption of digital publishing tools for publishing and sales enablement. The next wave for this discipline is a natural: employee engagement. We spoke with Douglas Fajardo, CEO of Mirum Miami, an agency working with Sony Latin America, about the impact Sony’s employee engagement app is having on its employee on-boarding process.

Selling Print to an Informed and Predominately Online Buyer

As the online world continues to expand, your prospects and customers can become more educated buyers. Your response to this is to invest in your online presence so that first impressions count.

Conferees Roll Up Sleeves for Close Look at Growth of Sleeve Labeling Market

Sleeves are coming on strong as labeling options as numerous technological advances make them more attractive to work with. A recent event in Florida covered some of the most important ones.

EPS Doublet Brings Amazing Innovation to Experiential Marketing with Production Inkjet

Colorado-based EPS Doublet creates amazing event experiences for its many marquis customers and is an expert in experiential marketing. See how the company leverages large- and small-format digital printing to bring innovative solutions to its customers in this article sponsored by HP Graphics Solutions Business.

The Big Wide Word: Marketing Tips for Wide-Format Shops

OK, so you’ve invested in wide-format printing capabilities, the equipment is up and running, the staff is trained, and you’re ready to RIP. How do you get work to run on that equipment?

What’s Your Digital Quotient?

According to McKinsey & Company, following the leader can be dangerous to your future profitability. This article explores four steps for optimizing performance in today’s digital world, and also discusses the importance of developing a digital quotient.

Interest Rates Have Rising Since the End of 2011

We all know how the markets seem to panic when the Fed hints that rates will be rising soon, but they already have. That is, the markets have been pushing up the inflation-adjusted 10-year US Treasury since September 2011 by 420 basis points (4.2 percentage points). The rate is now the highest since June 2010, at 2.33%. This measure can be volatile because of the inflation adjustment. We used the year-to-year inflation rate as measured by the Consumer Price Index for that reason. There are Fed governors who believe that they have great latitude to be patient with a rise in inflation since their target of +2% annual inflation has not been met. This means that they believe they have a cushion of “banked” uncreated inflation that they can use up before they move aggressively. Whatever the case, a 25 basis point rise in short term rates is not much, as they might actually be catching up to the marketplace that has already moved and the Fed is already lagging well behind it. They miss an important point. The CPI does not measure inflation in a practical way. If wages are stagnant (though a little better lately), a “mild” 2% rise can be a burden. Median household income is still 4% lower than its peak just after the recession started. A 2% rise in inflation plus the 4% lower income is a 6% difference. That's something that's rarely mentioned in the business press.

Printers 5 Top Challenges with Print Software

Software is mission critical to your business, like other infrastructure investments it takes time and effort to make the best decisions, plan to get the most ROI, and continue to build differentiation in the marketplace. Optimizing your print software investments comes with challenges which every printer faces in order to compete in an increasingly online, digital world.

“Cluster” of Companies Aims to Stimulate Papermaking Industry in the Bay State

There’s strength in numbers—and in “clusters” of businesses like the ones that have come together to reinvigorate paper manufacturing in Massachusetts.

CxF3 and Color Management – exciting things to come

In this article, David Zwang looks at the evolution of Color Management in light of the recent approval of CxF3 as a standard by the ISO, what exciting new things it can bring to the process of Color Management in design and production, and what the future holds.

EskoWorld 2015: Dreams for Tomorrow

The community of U.S. Esko users descended upon the Fairmont Scottsdale Princess in Arizona earlier this week to sharpen their skills, answer questions, get product roadmaps, and network with Esko executives and engineers as well as a diverse group of their peers.

Ad Agency Revenues Still on the Rise, Up 40% Since Start of Recovery

Since the start of the recovery all the way back in mid-2009, advertising agency revenues have increased by +$32 billion, +40% since that time. There are many economic indicators that have never recovered (such as full time jobs) but ad agency revenues have blown through the pre-recession high of $91 billion and is now running at the rate of $112 billion annually. The agencies have had this performance because they are immersed in the media upheaval, riding and stoking the changes in communications formats on behalf of their clients. Wages have followed this shift in media, and has been documented by us before. The average public relations pay is about $10,000 more than the averaged of all agency wages. Book publishing industry revenues have stabilized, and trends of newspaper and periodical publishing revenues are still down, but at a lesser rate.

Signs and Wonders: Digital Begins to Transform Indoor and Outdoor Displays

Smart screens that look back at their onlookers are only the beginning of the changes that digital technology will bring to signage and display markets that used to belong to—but now must be shared by—conventional print.

Web-to-Print Differences: In-Plants vs. Commercial Printers

InfoTrends’ research has uncovered some key differences in web-to-print adoption among commercial printers versus corporate in-plants. This article leverages recent research to explore some of the differences in how these two groups use web-to-print technology.

Online Print Marketing: Optimizing for Two Audiences

Inbound marketing is the strategy of choice for online marketing, content is the main ingredient to any successful inbound marketing strategy. Your content has to be optimized for two audiences; your target customers and the search engines.

Man of Letters: Hermann Zapf and the Art of Packaging Typography

Typography for packaging design will never be the same after Hermann Zapf—and always will be.

Sew What? The New Skill Sets for Wide-Format

Printing is easy; it’s all the other stuff that can pose challenges. Producing wide-format output can require a different approach to traditional processes, from selling, to finishing, to transporting. What do you need to know before you take the plunge?

May 2015 – Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries

De-evolution for eBooks Platform? – May 2015 M&A Activity, includes commercial printing, packaging, newspapers, and equipment.

Anti-Counterfeiting Technologies Tell Packaging Knock-Offs To Knock It Off

In a perfect world, food and beverage producers wouldn't have to spend billions to protect themselves against bogus packaging. But, at least they have effective ways to spend the money.

The Dscoop Community Tradition Continues: Dscoop Open in Dublin, Ireland

At the Dscoop Open event (June 3-5 at the Convention Center in Dublin, Ireland), solutions partners shared their perspectives on how to make a “hole in one” with digital printing. This article provides a brief overview of the event’s highlights.

Latest Employment Data in Printing and Content Creation Markets

In spite of recent strength in US commercial printing industry shipments, employment is still on a downward path. The industry seems to becoming more efficient, somewhat from better management, and somewhat from consolidation as weak establishments are aborbed or exit the market. Compared to April, however, the Bureau of Labor statistics estimates that employment increased by about 600, which is common compared for May in recent years. The April public relations employment was very strong compared to the prior year and is up +8.8%. When PR employment is excluded from ad agency employment, the number of employees in agencies is still up +2.1%. The employment data have always reflected the changes in the media market as well as the strength in the economy. Though the economy is slow, advertising agencies have reinvented themselves and are very active in social media and digital media production.

Revised Commerce Department Data Sends Forecasts in Opposite Directions: Will US Printing in 2020 be $90 Billion or $27 Billion?

Data for the end of 2012 and the beginning of 2013 were revised to a slight rise in shipments when the original data showed a steady and significant decline. That period of mild increase was followed by a period of decline that was smaller in magnitude than originally reported.

Accu-Label Enters the Digital Market at a Pace That Wastes No Time

A rapid changeover from conventional to digital production was both the cause and the result of the installation of digital printing equipment at Accu-Label Inc.

Magic Bus

If you happen to have been in Singapore recently—and who of us hasn’t?—you may have caught sight of a new wide-format backlit film that can be used for vehicle graphics. Called eLumiNEX, it has been given a shakedown cruise on a bus.

The Current State of the Graphics & Sign Industry

SGIA’s Dan Marx shares highlights from the 2015 SGIA Specialty Imaging Industry Survey. What equipment is hot? What products are on the rise, and which are on the decline? In what verticals are the hot prospects? And what is the overall market outlook for the wide-format and specialty graphics industry?