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Wooden It Be Nice? Sacramento’s ARB Digital Specializes in Printing On Unique Substrates

From wood, to glass, to textiles, to animal pelts—and even to paper—ARB Digital takes on challenging projects, thanks to founder Alvaro Rodriguez’s background in tech support, color management, and software development.

Monday, August 03, 2015

It was just another day for Sacramento’s ARB Digital when the guy walked in carrying a sheep pelt. “Can you print on this?” he asked. Mind you, this wasn’t some random person carrying around a sheep pelt, but rather a representative of the California Wool Growers Association, an ARB Digital customer. “I said, ‘Well, let’s take a look at it,’” said owner and founder Alvaro Rodriguez. Lo and behold, they could find a way to print on it. “What we had to do was cover it with masking tape. It had more tape than pelt at one point. It was for an award, and the recipient was just thrilled to get something so unusual.”

There is no pulling the wool over Rodriguez’s eyes when it comes to meeting whatever challenge is presented to him.

ARB Digital’s stock in trade is specialty printing, producing one-off items printed on unusual substrates. Think wood, glass, metal, textiles and, of course, animal pelts.


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

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