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Print Software as an Infrastructure Investment

Print software is an infrastructure investment in our increasing online and digital economy. Adopting a strategic infrastructure approach to investing in and implementing print software will be a key differentiator for print businesses moving forward.

Wednesday, July 15, 2015

When you hear the word infrastructure as it pertains to your business what do you think of? Your answer to this question probably depends on your age. Older generations will more than likely think; buildings and other capital investments of the physical nature.

In the technology age, the software that we use to run our business is a huge part of our business’ infrastructure and it is only going to continue to grow.

Software runs our print businesses from order entry to invoice. The investment in software is part of our overall infrastructure, we could benefit from making software decisions more like we make infrastructure decisions.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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Deciding What’s Important

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In conversations with a label converter recently, the General Manager told me that more than once in the last few years key employees had voiced the core belief that “this plant wouldn’t run without me.” Now, you can take this statement a lot of different ways. My initial reaction is concern for the business because the employee that says this is both likely a key player and potentially a risk. Read More