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The Pathway to Profitability: How Value-added Services can Contribute to Business Growth

To remain competitive in today’s transitional market, printers are embracing the importance of adding value. This article leverages InfoTrends’ research to explore how value-added services can contribute to business growth.

Thursday, August 13, 2015

The printing industry is changing at a rapid pace, driven by new production technology changes in demand and competition for time and money from other media. Printers are adapting to changing market conditions to compete in this transitional market, and they are clearly embracing the importance of adding value.

The definition of value-added services can vary depending on an individual’s perspective. According to Investopedia, “value-add” can be used to describe the enhancement a company gives its product or service before offering that product to customers. Incorporating a value-added aspect typically involves taking a homogeneous product with few differences (if any) from that of a competitor, and providing a feature or add-on that gives the product a greater sense of value. Successful service providers are discovering that value-add is an integral part of the pathway to profitability.

According to InfoTrends’ 2014 study entitled The Production Printing Industry in North America: Understanding Industry Transformation, the highest-growth service providers were deriving more than 25% of their revenue stream from value- added services. By delivering value-added services, businesses are able to de-commoditize their products to deliver bottom-line results.


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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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