In 2010, there were 13,248 establishments in NAICS 54181 (Advertising Agencies). After a slight contraction due to the Great Recession, agencies started to grow again, peaking at 13,737 establishments in 2018. In addition, we estimate there were an additional 60,994 freelance or sole proprietor agency establishments in 2018. In macro news: initial unemployment claims dip below 1 million.
Online retail is the future of fashion. The NYT’s digital revenues surpass print for the first time in 170 years. WTIN is making its must-read Digital Textile eMag available for free. Has the ever-resilient business card finally met its match? A pictorial celebration of the postcard. The making of one of rock's most iconic album covers. A smartphone case with robotic legs allows a phone to crawl to its charging pad, creepily enough. The last remaining Blockbuster Video store is a retro Airbnb. Electrical outlet covers that double as motion-sensitive lights. Retailers are fleeing NYC. All that and more in WhatTheyThink’s weekly virtual miscellany.
We all understand that it’s important to develop a sound marketing strategy during these uncertain times, and educating your customers is a vital component of this strategy. Businesses like Apple and Microsoft are well-known for offering great on-site training demonstrations so customers can get the most out of their devices. Unfortunately, in-person education isn’t an option during a pandemic. The good news is that there are still many ways to educate consumers and keep them engaged even if a live meeting is impossible.
As digital textile printing continues to gain steam in light of a needed supply chain restructuring for the industry, it can be confusing, especially for new entrants to the field, which ink is best for each fabric type and application. Textiles expert and Texintel CEO Debbie McKeegan explains the differences between five different digital textile printing ink sets.
Just because certain types of personalization have become easier to implement doesn’t mean that the human element isn’t important. On the contrary, it’s more important than ever. Software makes it easier to spit out “personalized” documents, but the people behind those documents still have to think.
The planet earth and its natural resources have not grown in over 4 billion years, yet the population has increased from 800 million in 1700 to almost 8 billion in 2020, all competing for their share and putting great stress on the environment and the population. It is obvious that this rate of growth can’t be sustained without some proactive behavioral changes.
Thanks to a new collaboration between the global design platform Canva and the robust workplace solutions team at Office Depot, small businesses can quickly and easily develop creative content for different kinds of print and non-print applications—everything from reports and posters to menus and yard signs, even social media marketing campaigns.
We’ve been following some of the research on graphene for some time now. Developments and innovations are continuing, especially in the European Union. Here we review the EU Graphene Flagship Initiative and some of the developments related to the textiles and apparel industry, including how graphene can affect advances in wearables.
There will no longer be a Monday print edition of a newspaper anywhere in Wyoming. Amusing social distancing signage from Down Under. How will the COVID pandemic affect architecture? Germany’s shoe-stealing fox. 3D-printed sneakers based on clouds. The Boatswagon boat-car hybrid is up for auction. 8Bit Playing Cards simulate 1980s-era computer graphics. A new, limited edition Etch a Sketch lets you draw circles. All that and more in WhatTheyThink’s weekly virtual miscellany.
Printing shipments for May 2020 came in at $6.42 billion, down from $6.51 in April and way down from $7.21 billion back in January. This may be as dire as shipments get, but we don’t expect to break $7 billion again for a long while.
As the global pandemic crisis has evolved, the print community has sprung into action, converting capacity freed up by declining demand to production of personal protective equipment (PPE) for first-line workers and average citizens. This includes, of course, face masks, which has turned into big business. Read about one example of how a supplier has provided tools to make production of these life-saving masks easier.
Due in large part to the COVID-19 pandemic, businesses are now thinking very differently about their bottom lines, profit projections, and revenues than they were just a few months ago. Keypoint Intelligence’s research has confirmed that most print service providers (PSPs) have seen a drop-off in sales and/or an uptick in cancelled orders due to current market conditions. This article explores smart marketing techniques during COVID-19 and beyond.
As the U.S. economy begins to gradually reopen, marketers are wondering what consumers are thinking. Do they intend to return to shopping as normal? Are their feelings about their favorite brands changing? How do they want marketers to interact with them in these new and changing times? An April 2020 survey from Influence Central provides some insight.
Last month, Pat McGrew offered tips and strategies for optimizing your sales workflow. This month, she turns to marketing workflows. When times get tough, marketing often disappears from the radar. For companies that have not been marketing their services, the challenge of remaining visible in a chaotic market is even harder. In Part 1 of this two-part series, Pat describes how to set up a marketing workflow.
Commercial printing has been in decline for the last decade,yet it is still a huge, multi-billion-dollar industry. While the total commercial print volume will continue to slide, digital printing’s share of the pie will continue to grow both in terms of volume and value. This article, sponsored by HP Indigo, looks at three HP Indigo 100K Digital Press customers and the steps they took to push their businesses forward, even as they are dealing with the effects of the global pandemic.
Benson Integrated Marketing Solutions offers a wide variety of small- and wide-format printing, signage, apparel, and promotional materials to the multi-family home real estate market. Early adopters of web-to-print, Benson provides individual B2B sites for customers through which they can order customized materials, and has recently launched a B2C site for COVID-related products.
Do you know how much water it takes to make a single pair of jeans? The answer will likely shock you. In this article, Senior Editor Cary Sherburne explores how a commitment to zero-waste fashion—and some emerging technologies—can save precious water and protect our planet yet still let us enjoy those comfortable jeans and other fashion items.
WhatTheyThink European section editor Ralf Schlözer looks at May 2020 production index data released by the European statistical office. Unsurprisingly, the data showed a big dip due to coronavirus restrictions with a low reached in April and some recovery starting in May—although there are some country-by-country differences. Roughly speaking, the European print industry lost about 30% of its output volume in April.
BoSacks memorializes the late great Folio: magazine. Customized bobbleheads make grea—well, let’s just say they make gifts. A concept for temporary, recyclable promotional items. English communities adopt and reuse iconic red phone boxes. A new book looks at the impending death of local journalism. “Hot Dog Rice Krispies Treats.” All that and more in WhatTheyThink’s weekly doomscrolling miscellany.
In 2010, there were 15,390 establishments in NAICS 54143 (Graphic Design Services). After something of a contraction due to the Great Recession, graphic design establishments started to grow again, peaking at 15,776 establishments in 2018. In addition, we estimate there were an additional 119,037 freelance graphic design establishments in 2018. In macro news: GDP falls off the cliff.
As machine manufacturers increasingly add hybrid functions to textile solutions, production costs go down while throughput goes up; in fact, the EFI Reggiani BOLT can produce more than 5,400 linear meters per hour and can include two analog stations for embellishments such as metallics. These speeds and the accompanying functionality rival traditional analog solutions and have a hugely smaller environmental footprint. Learn more.
As we’ve all discovered, there are challenges with going remote—in addition to the human component, there are also technological requirements (e.g., IoT and automation). In this article, Keypoint Intelligence outlines strategies for preparing for the current and future realities of our changing business world.
Most companies understand the value of data in driving their marketing campaigns. The problem is, most marketers don’t understand or trust the data they have. In fact, when data contradicts preconceived beliefs—the very time data is most important—companies often dismiss the data and go with their guts instead. So what good is it?
Your business is made up of two kinds of processes: predictable ones and exceptions. A well-run business has codified or systematized the predictable business processes so that the humans working in the business apply all their skills to the exceptions.
The winner of SpeedPro’s 2019 Project of the Year Award, Alameda, Calif.’s SpeedPro East Bay, turned an emergency hospital corridor into a pathway showcasing the rich history of Oakland’s Highland Hospital.
Over the last 170 years, Heidelberg has developed many new products, some have rewarded them with great success and others not. As an engineering company, it is in their nature to keep innovating, and as Albert Einstein said, “The only sure way to avoid making mistakes is to have no new ideas.”
This feature rounds up some of the highlights of our Technology Outlook article and webinar series specific to wide-format, signage, and textiles and apparel, offering up some product releases and trends from the first half of 2020.
Will Morgan, Senior Research Analyst for Aspire CCS, provides some key takeaways from a new report that takes an in-depth look at the state of cloud computing in Customer Communications Management (CCM) and highlights opportunities for enterprises and services providers who are ready to modernize their communications strategies.
WhatTheyThink European section editor Ralf Schlözer takes a close look at today’s announcement that Heidelberg is selling its Gallus label press business, as well as what the future may hold for Heidelberg.
As the song goes, “getting better all the time (can’t get any worse)”: in June 2020, overall printing employment is up +1.1% from May, although down -15.5% from June 2019. So a lot of the April damage is continuing to reverse itself.
Engineers have developed a glove that translates sign language into speech. A new reusable silicone mask works as well as an N95 mask. Dixie Cups were the Zoom of the 1918 pandemic. Video imagines if Zoom had existed in 1988. What did we use for Internet searching before Google? A web app lets you scream into the Icelandic wilderness. “Rage Yoga.” For pete’s sake, if you make a restaurant reservation, show up. A faked death certificate done in by a typo. Museum curators are getting to the bottoms of their collections. “Smells Like Teen Spirit” sung in Classical Latin. All that and more in WhatTheyThink’s weekly doomscrolling miscellany.
In a little less than a month, Keypoint Intelligence will be analyzing product submissions for its Outstanding Achievement in Innovation Awards to honor new products and technologies that advance the state of the art in Production Printing. Entries will be judged in six categories based on their new applications of technology in terms of quality, productivity, connectivity, workflow, media range, productivity, and environmental impact.
What will the fashion industry look like post-COVID? It is broken in so many ways, and has been for some time, with the disruption of the pandemic laying bare the weaknesses and the fragility of the global supply chain. Check out this summary of the discussion at the Kornit Digital Live Talks event, titled “Business Unusual,” featuring Achim Berg, Global Senior Partner at McKinsey & Company.
How well-versed is your prepress staff in using common applications like Adobe InDesign or Photoshop or Enfocus Pitstop? If their knowledge is limited and what should be simple tasks take hours, you’re wasting time (and money). Well-trained prepress employees can give you a competitive edge and increase your profit margins. John Giles offers some easy tips for boosting your staff’s prepress software skills.
Multi-touch campaigns aren’t just for direct mail and email anymore. Internet search company DuckDuckGo is using the power of coordinated billboard messaging to communicate a more complex message than we typically see on billboards and taking OOH messaging into new territory.
Partnering can solve challenges that you don’t feel comfortable taking on initially. A partnership also helps you grow your expertise in an area so that when you do expand, you’ll make much better investment decisions.
“Sales Workflow.” These seem like two separate concepts, but sales is a process, processes have workflows, and workflows have building blocks. In part two of this two-part series, Pat McGrew explains how customers are one of those building blocks, and how you manage your relationship with them directly impacts your bottom line.
Even as revenues are down in the printing industry thanks to the COVID pandemic, the graphic arts industry is a large industry, not only in the US, but also in Europe. Unfortunately, European data is a bit more difficult to come by. WhatTheyThink European section editor Ralf Schlözer dives into numbers and definitions to kick off a round of European industry sizing data.
Most people understand there is a benefit to wearing a cloth mask to help reduce the spread of the coronavirus. But with so many mask types available, how do you choose the most effective type? Senior Editor Cary Sherburne digs into the latest research on this topic.
Salad bars could be replaced by vegetable vending machines. Will COVID finally kill off the penny? TV shows start using mannequins for sex scenes. A “Rubik’s Cube artist” created a giant portrait of Erno Rubik using 400 of his eponymous cubes. Researchers develop a prototype device for windows that can cancel out outside noise. A terrifying-looking ancient extinct dolphin. Firefighting goats. Librarians use Google Forms to create escape room games. All that and more in WhatTheyThink’s weekly masked miscellany.
Making good people decisions about whom to hire, develop, and promote can be devilishly hard. Building good teams of good team players is a roll of the dice without the right data. Wayne Lynn takes a close look at how good teams come together and how behavioral assessments can help pick the right people for the right team.
Based on a conversation with experienced buyer Steve Brown and Kornit’s Omer Kulka, textiles expert Debbie McKeegan digs into the impact of data on creative fashion. As the industry’s most valuable currency, data, when used correctly, has the power to transform the industry and paves the way to greater transparency within the supply chain.
Many print service providers have returned to their physical work locations as the United States continues its phased reopening plan. This article highlights information from the CDC to explore how PSPs can limit the spread of COVID-19 while printing.
Canon has the leading market share in production inkjet and has the widest range of production inkjet presses available. With the introduction of the ProStream 1800, they are expanding their commercial production inkjet product line to continue to capture both toner and existing offset produced pages.
More and more, the productivity of your company is based on the ability to efficiently work in the software applications that run your business. Don’t hamstring your mission-critical software applications by starving them of the resources they require.
Today, Millennials outnumber Boomers in the US population, and Millennials and Gen Zs are said to account for more than one-third of the workforce. When we are talking about Millennials, we are talking about us. Is it time to start talking about Millennials differently?
Is there a way to help prevent the spread of COVID-19 through printed materials using an antimicrobial paper treatment? Under the current circumstances, no commercial lab has a suitable test environment or authority to test against COVID-19. However, there may be a suitable solution tested against a similar virus.
The advent of small robots that bypass established robot security requirements (fences, scanners etc.) spawned “fence-free robots,” also known as “cobots” for their ability to collaborate with human operators. Graphic Robotics' Henrik Christensen looks at the current state of fence-free robots and their potential place in printing operations.
The most expensive things you do in your printing plant every day involve talking to clients and physically touching their work. You talk to clients to better understand the work they want you to do, and you touch the work, in prepress or at other points in the process to ensure that the client’s intent is rendered on to the substrate. But every conversation and every touch has a financial impact. While you rely on workflow tools to aid the process, in most companies there are also spreadsheets, whiteboards, and sticky notes used to gather and communicate information about the jobs-in-progress. It’s only natural! However, the more you talk and touch, the less money you make on the job.
Diana Rammell wanted better fitting clothes but was disappointed in the selection of fabrics she could find. So she took matters into her own hands, founding Raspberry Creek Fabrics in 2010 to create more compelling fabric designs. When her dreams got a little out of control, her attorney husband, Justin, stepped in to help. Today, the company produces some 40,000 yards of custom fabrics every month and continues to grow.
More sustainable options for fabric dyeing. Turn your pets’ fur into knittable yarn. Today’s designers are taking new approaches to working with color. LinkedIn now offers audio support for correct name pronunciation. Berlin public transport bans deodorant to promote mask wearing. A Dutch restaurant uses robot waitstaff to enforce social distancing. “Boombox restoration.” NYC’s canceled Shakespeare in the Park heads to radio and podcasting. A municipal councillor in Spain neglects to turn off video while showering during a Zoom call. BMW to offer auto features on a subscription basis. Words of advice: don’t microwave library books. “The Far Side” is back...sort of. All that and more in WhatTheyThink’s weekly masked miscellany.
Getting your customer’s pricing is a critical measure of customer satisfaction. Your customer might not be outwardly complaining, but many print customers are migrating to online solutions that provide immediate pricing. Not every job you produce deserves a manual estimate.
Textiles expert Debbie McKeegan asks why it takes a pandemic to change the fashion industry, which has long been recognized as the world’s second largest polluter. Perhaps change is on the way, with manufacturers forced to re-examine fragile supply chains. Still, a lot will depend on changing consumer demands!
Contrary to many assumptions and preconceived notions, the share of transactional communications that consumers accessed electronically declined steadily over the past three years. This article explores how the ongoing COVID-19 pandemic is accelerating consumers’ demands for service providers to communicate with them via their desired channels.
Your print shop is still open and you don’t want to lay off or furlough employees unless you have to, but the work isn’t flowing in like it was. How can you justify keeping them on? One of the answers is to see this as an opportunity to invest in strategies that will pay off in an even stronger, more profitable workplace for everyone long term. Here are five ideas for starters.
The Government has begun releasing details of the recipients of Paycheck Protection Program (PPP) aid. In general, the Treasury Department and SBA have issued $7.2 billion to graphic communications industry businesses, retaining 440,609 industry jobs. We break down loan amounts paid out to industry businesses by NAICS code, as well as the number of jobs retained.
More businesses and brands embrace digital print as an efficient and cost-effective way to reach their audiences. This article, sponsored by Neenah Paper, offers some tips, best practices, and new ideas for using digital printing for direct marketing, and looks at the latest in Neenah’s popular Explore series that uses creatively designed print samples to help designers and printers alike get the most out of digital printing technologies.
In development even before COVID-19 hit, InfoLnkX by SpeedPro is an NFC-based chip that can be programmed to deliver digital, contactless menus to patrons’ phones right from restaurant signage or table decals. But the uses for InfoLnkX go far beyond restaurant applications.
A company’s culture determines how employees feel about working there, the velocity at which decisions can be made, and the quality of those decisions. It’s the difference between a place people work at and a company they work for. Contributor David Kauffman reminisces about his days at Creo and the decision-making culture prevalent there.
Goldman Sachs designs its own typeface—with some important caveats. Art restoration is best done by a professional. Raymond Chandler: king of the opening paragraph. How does a book cover become iconic? French researchers develop a transparent glass facemask. “Opera by phone.” A string quartet performs for an audience of plants. AI-generated fake English words. The Segway is being discontinued; the word “segue” is now safe. All that and more in WhatTheyThink’s weekly masked miscellany.
Last week, Miyakoshi Printing Machinery launched the MJP30AXF web-fed digital inkjet press, focused on the short-run, flexible packaging market. The company is positioning the MJP30AXF for success in the fast-growing flexible food and beverage segment by using water-based, pigment inks that the company says are safe for food packaging. Inkjet Insight’s Elizabeth Gooding takes a look at the MJP30AXF.
Earlier this month was World Environment Day, founded by the United Nations in 1974. It’s a good time to step back and re-examine how the textile industry, the world’s second largest polluter, can make changes to become more sustainable. Textiles expert Debbie McKeegan notes that sustainability can’t be a luxury item; it has to be an essential element.
Customers’ needs are evolving, and many might request office and marketing collateral as well as posters and signage in the same order from their preferred print service provider. Each application will have a unique set of requirements, workflow tasks, and output technologies. This article explores how mass optimization can improve automation and boost workflow efficiency.
Each year, Printing News invites small commercial print business owners to participate in our Top 100 Shops Survey. This article presents the results of that survey, this year’s Top 100 small commercial printers, and profiles of the Top 6.
Every business has projects. Every business treats them differently. The range is enormous; from no project methodology to bureaucratic craziness. Print businesses of all sizes would benefit from a simple project methodology because it can quickly eliminate the most common reasons why things just don’t get done.
Packaging has been going through a digital renaissance of late, and as the printing and converting hardware has been evolving, the workflow software to maximize the utilization of that hardware has been evolving as well. Based on these latest updates and solutions, it is apparent that Hybrid is looking at the requirements of Industry 4.0 and the interconnected business and manufacturing landscape.
On May 1, 2020, the Specialty Graphic Imaging Association (SGIA) and the Printing Industries of America (PIA) merged to become PRINTING United Alliance (PUA). Ford Bowers, President and CEO of the combined organization, reveals many of the details of the merger and what it means for members.
How much of the post-pandemic “new normal” will involve on-demand manufacturing for textile-based products? Already we are hearing from on-demand manufacturers that their businesses are seeing increased demand, both due to the pandemic-related supply chain disruption and a general move in the industry to more efficiency, less waste, and more sustainability. In this story, we provide examples of how an on-demand manufacturer is helping both startups and brands achieve these goals.
Last week, 22Miles—a developer of digital signage and wayfinding systems—launched TempDefend, a highly customizable “protection as a service” solution that integrates dynamic digital signage with thermal cameras to scan visitors to a business or other establishment, generating an alert if the visitor’s temperature exceeds 99.5°.
Pepsi’s Philippines marketing plan goes horribly awry. Social distancing fences bring neighbors closer together. Swiss researchers are developing transparent facemasks. Coronavirus consequence: a coin shortage. A Japanese printing company develops edible pads of paper. One man’s battle with an obstinate refrigerator. Why is Cooper Black such a ubiquitous typeface? Twitter is launching audio tweeting, which can only have positive effects. Basecamp launches a new email platform, for some reason. All that and more in WhatTheyThink’s weekly Phase 3 reopening miscellany.
Some people just love print, and you can count me among them. It should therefore come as no surprise that my bucket list—the things I hope to do before I die—involves visits to a handful of printing museums and other institutions that are sprinkled across the United States and Canada. This article provides a brief overview of my experiences with these locations so far.
What can we expect in the textiles and apparel industry post-COVID-19 and what might the new normal look like? Will there be more room for micro-brands? Will consumers shift focus to more sustainable solutions? Textile expert Debbie McKeegan addresses these and other questions.
Evaluating print software is a process that desperately needs to evolve. Step back and look at the business objectives of the evaluation as a starting point to reinventing your approach to purchasing software.
The COVID-19 pandemic has laid bare the fragility of the global supply chain for textiles and apparel. This is driving brands and retailers to give more thoughtful consideration to how they can streamline that supply chain, bringing production closer to the point of use and eliminating at least some of the inventory risk inherent in the current process. In this article, we explore the role of the digital front end (DFE or RIP) for digital textile printers in making this a viable alternative to the current offshore bulk manufacturing of printed textiles and apparel.
Shoes designed for social distancing. A Japanese zoo raises money selling lion-mauled jeans. An online yarn store helps its customers and suppliers get through the crisis. An album based on bat songs. What impact will COVID have on car design? A gin distillery also manufacturing hand sanitizer gets its bottles mixed up. Reenactors bring a Velázquez painting to life. An upcoming cmic book will be printed using fluorescent blacklight inks. All that and more in WhatTheyThink’s weekly slowly reopening miscellany.
In 2010, there were 7,221 US periodical publishing establishments; by 2017, that number had dropped to 5,279. Magazines have been struggling in the Internet age, with closures and consolidations, but also have been seeing a shift in what constitutes “periodical publishing.” Also: we’re officially in a recession (surprise).
System vendors and paper mills are working diligently to create effective strategies for inkjet printing jobs that require glossy finishes and high coverage levels. These solutions can be separated into inkjet-treated papers and advanced inks and drying systems. Last week’s article discussed the pros and cons of inkjet-treated papers. This piece, the second in our two-part series, addresses advanced inks and drying systems.
Many of you are worried if you’ve got enough cash and other forms of financial capital to get to the other side of the COVID-19 crisis. This is a short-term issue and, if you survive, maybe you’ll have more cash on hand next time we see a downturn. But what if the market and your business changes so much you have people who are no longer relevant? Wayne Lynn explores some thoughts that can help you plan for and be prepared for this issue.
There is growing demand for customized home décor as well as sustainable fabric solutions. Textile expert Debbie McKeegan explores five sustainable furnishing fabrics and why it is important to choose eco-friendly textiles.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.