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Appropriateness, Sustainability, and Availability: The Three Big Concerns in Choosing Signage Materials

Whether you are producing printed signage using the inkjet printing technologies we most commonly write about in WhatTheyThink, or constructing signage from traditional building materials, choosing the right material for the right job is perhaps the number-one consideration for any project. At the same time, there are two (at least) factors affecting the choice of materials for signage: availability and sustainability.


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.


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