Whether you are producing printed signage using the inkjet printing technologies we most commonly write about in WhatTheyThink, or constructing signage from traditional building materials, choosing the right material for the right job is perhaps the number-one consideration for any project.

You probably also know that there are more choices for printed substrates and constructed sign materials than ever. At the same time, there are two (at least) factors affecting the choice of materials for signage: availability and sustainability.

Signmakers always want to use the best-quality materials for their customers, or the material most appropriate for a given project. As many have learned over the past year, with the “supply chain issues” the industry has been enduring, that isn’t always possible.