WhatTheyThink

Premium Commentary & Analysis

What is Carbon Capture and Why Is It Important?

There is a lot of discussion around companies and governments reducing their carbon footprints, aiming toward carbon neutrality by some date, and changes they plan to make to accomplish these sustainability goals as part of the effort to bring the climate crisis under control. But little is being said about a companion approach: carbon capture and repurposing. This article defines carbon capture and presents its current technological state.

Monday, November 28, 2022

WTIN’s Madelaine Thomas recently conducted a very interesting fireside chat with Dr. Ashley Holding, the founder and principal consultant at Circuvate. The consultancy advises stakeholders from across the fashion and textiles value-chain, including brands, manufacturers, innovative startups, and NGOs, on the development of circular and sustainable innovations, products and eco-systems. The topic of the chat was carbon capture and references a paper published on WTIN: Apparel from Air: Making Synthetic Materials from GHG by Dr. Holding (subscription required).

Thomas also interviewed Christian Schindler, director general of the International Textile Manufacturers Federation (ITMF) for a separate article. He notes that the industry achieving complete carbon neutrality at this point in time, seems impossible—though it’s still important to try, saying: “It’s necessary to work to get as close as possible to net zero.”

Exploring carbon capture is another way to edge closer to carbon neutrality. Dr. Holding explains: “Carbon capture is what it sounds like. It’s about capturing carbon from the atmosphere. And there are really two ways you can think about this. One is actually direct air capture (DAC), so taking carbon emissions from the air itself, which is actually quite a difficult task. But also, for example, capturing it from the emissions which are coming directly from heavy manufacturing, from the flues or chimneys of industrial plants.”


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

U.S. Hemp Goes International

U.S. Hemp Goes International

While the U.S. domestic textile industry is struggling to grow, the U.S. farming industry could play an important role in making textiles more sustainable with arrangements such as the recently announced deal for Panda Biotech to provide U.S. grown hemp fibers to the Indian textile market. Read More

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More

Textile Turmoil: What’s the Latest in the World of Textiles?

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

For its entire 207-year history, Monadnock Paper Mills has taken sustainability to heart. As a privately-owned paper mill, the owners live near the mill and take protection of the environment seriously. Most recently, the company has introduced a new, sustainable alternative to vinyl for retail signage, Ultra Hide PC 100 Blockout Poster. In part two of this two-part video, Julie Brannen explains. Read More