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The Competent Business

It has never been harder to survive and thrive in the graphics industry. Increasingly, the bar is rising on what is required of owners, CEOs, and employees. Are you thinking about how to improve the overall competence of yourself and your people?

Thursday, February 02, 2023

We all live in the same reality. Our businesses are heavily dependent on technology. Staying current is a constant struggle. Supply chains, or the lack of them, have been a nightmare for most of us the last three years. Customer self-service is here to stay and the ability to provide a hands-free customer experience is proving to be a competitive differentiator. This requires more digital capabilities and talent as automation expands into nearly all areas of our companies. Automation, once looked at in the light of replacing vanishing skills in the industry as the boomers aged out, is now a potentially crucial way to combat a historically tight labor market…and, in case you’re wondering, a labor market that may last several years. Particularly vexing is that the money to stay abreast of all this is harder to get in an inflationary environment.

Internally, process improvement is a major skill that often goes lacking in small to mid-sized businesses. Project management expertise (I’m not talking about the customer service department here) is in short supply. Often overlooked, it is at the heart of implementing new software and other technology. Robust processes for recruiting, hiring, retaining, and developing talent for the future are non-existent in most of our companies.

At the end of the day, what are we left with to deal with this reality we all contend with? Perhaps, the most important answer is: us, as the leaders, and all the people who work for us and depend on us. What separates you and your people from everyone else and their people? Hopefully, it’s the level of competence you and your people possess to do their jobs and fulfill their roles. Are you and yours better? If you’re like most of us, you will say yes. But, like everybody else, you can’t prove it.


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About Wayne Lynn

Wayne Lynn is an advocate of the adage that "you can't manage what you can't measure".  Combining his considerable strengths in leadership, economics, and strategy with broad experience in both public and private companies, he brings focus and discipline to the task of creating and sustaining success in today's chaotic environment.

Wayne has managed businesses ranging in size from $5 million to $500million in annual sales.  He has guided those organizations through a number of diverse market sectors including magazines, catalogs, inserts, direct mail, and general commercial printing.

A student as well as a practitioner of the fine art of business, Wayne's latest focus is on helping business leaders make their companies more viable economically, more relevant in the market place, more adaptive to constant change, and more durable in the long haul.  It's about people, what they know, and how well they execute on what they know.

Wayne can be reached at 704-516-7787 or at [email protected].

Recent Articles from Wayne Lynn

Double-Digit Growth

Double-Digit Growth

First, we pushed the constraint keeping a company from growing out the front door and into the market, the domain of our sales departments. This article will explore how lack of a true priority on customer creation may be the real issue. It might not be as much of a talent issue or lack of motivation as most of us think but, instead, a leadership issue where the true priorities that create growth are not managed. Read More

The Biggest Constraint of All

The Biggest Constraint of All

Outside of competent people, the biggest constraint on the long-term success of your business is the lifetime value of the commercial relationships contained in your customer base. In the article, Wayne Lynn explores how to drive growth when the only constraint you have left is found in the sales department. Read More

Six Keys to Better Leadership Performance

Six Keys to Better Leadership Performance

Wayne Lynn looks at The Six Leadership Actions, which derive from a philosophy that the key to improvement in a business usually comes from the efforts of leadership to drive fear out of the organization, as fear inhibits open, honest, and willing feedback about what the real problems are that are holding a company back from success. Read More

Give Your People Good Leadership

Give Your People Good Leadership

If you want a thriving culture where people are engaged and productive, give them leaders who fit the role. Wayne Lynn describes what good leadership looks like. Read More

Two Keys to Better Employee Performance

Two Keys to Better Employee Performance

Even if automation and AI transform your business into a much lower headcount situation, the employees you are left with will need a couple of key things: good leaders and the assurance their higher-level needs can be met working for your company. Read on to find out why. Read More