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Bobst Is Bringing Inkjet Into Their Analog Mix

Bobst has taken a measured approach to entering the digital print fray. Mr. Bobst often states that he prefers to wait for market entry until he has products that are deserving of the Bobst name and will deliver against the high expectations customers have about the company. While initially they offered a few all digital devices, Bobst has now started to integrate their inkjet print technology into their analog product line.

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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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