By Phil McMullin, Pro Graphics Head of Sales, Epson (UK) Ltd.

The post-pandemic world is presenting a wealth of opportunity for the digitally printed wallpaper market. As we increasingly return to many of the elements of our former lives, while adopting some new ways of working, organizations are considering how to create attractive spaces to welcome us back.

Retail environments are looking to tempt customers into their refreshed stores, and corporate office environments are seeking to create thriving workspaces. Then there are those of us who have been stuck at home that now want to do something really special within our own environment. All three of these present a huge increase in the opportunities for bespoke wallpaper and décor production. At the same time, brands, businesses, and consumers have become adept at using digital print to create unique and impactful communications, promotions, and products. Now they are increasingly turning their attention to the creative possibilities that digitally printed, customized wallpaper offers.