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Back In Black: Wide Format 2023—Six Things to Pay Attention to

Here we are in 2023, and one theme in our Fall 2022 Business Outlook Survey was that, for those print businesses that languished during COVID and its immediate aftermath, 2022 was the year they got back in the black. Still, 2022 was a challenging year in many ways. Not as challenging as 2020, thankfully, but still not an easy year to navigate, and there is no doubt that 2023 will present its own challenges—and opportunities. Here are some things to keep an eye on.

Thursday, January 19, 2023

Here we are in 2023, and one theme in our Fall 2022 Business Outlook Survey was that, for those print businesses that languished during COVID and its immediate aftermath, 2022 was the year they got back in the black. As one write-in response put it:

“We’re back in the black and plan to continue that way by offering online ordering of custom wall decor, wrapping paper, in addition to our traditional services.”

Other respondents also pointed out that the “supply chain” issues of last year—particularly the cost and limited availability of paper—forced them to “pivot” (ah, that word again) and built out their wide format printing department.


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

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Friday, June 19, 2026