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Offset Litho Is Far from Dead: Realism Goes Hand-in-Hand with Optimism as Sheetfed Offset OEMs Survey the State of their Marketplace

Offset lithography was the predominant printing process of the 20th century, and it has given up only limited ground to alternative printing methods in the 21st. Patrick Henry reports on how manufacturers of offset press equipment still see it as an essential product to deliver and a vibrant business to be in.

Tuesday, December 13, 2022

Offset lithography was the predominant printing process of the 20th century, and it has given up only limited ground to alternative printing methods in the 21st. Manufacturers of offset press equipment say they still see it as an essential product to deliver and a vibrant business to be in.

This would be expected of any OEM with market share to defend and customer loyalty to preserve. But these OEMs are also deeply realistic about changes in demand that have obliged them to adapt their product offerings and their marketing strategies in new ways.

They’re confronting trends in print consumption, technology requirements and human factors that didn’t previously exist.


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About Patrick Henry

Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.

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