The Key to Z: Managing to a Generational Shift

Did you know there are 68.6 million Gen Zers living in the United States? That’s 20% of the U.S. population! Not all of them are old enough to be entering the workforce yet, but many are. And they are not your grandfather’s employees. And 38% of them are already in the workforce.

Probably the biggest concern Gen Zers have is around climate change and environmental issues. In fact, Gen Zers “see a world on fire,” and they are pragmatists that are inclined to answer the bell. They are more likely to be activists, not only relative to environmental issues, but also with respect to racial injustice, gun violence, and many other issues facing the United States today.

Born between 1997 and 2007, they are “digital natives that have had access to real-time, unlimited and unfiltered content practically since birth,” according to an Ernst & Young (EY) study. It is, by far, the most diverse generation yet. But they are not a monolithic group by any means. The EY study identified five different segments:

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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