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The Key to Z: Managing to a Generational Shift

Last summer, we asked our readers, “Are you ready for the Gen Z work force?” As we enter 2023 and the balance between open jobs and available employees still has not balanced out, it’s time to revisit this topic again. Remember that Gen Zers will make up 25% of the workforce by 2025, when they will range in age from 13 to 28. They are a rich source of potential employees—now and for years to come. We thought it would be good to review what they are looking for, how to hire and retain them, as we enter 2023 with an economy this is still a bit chaotic.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].


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