Online Print Marketing: Optimizing for Two Audiences

Inbound marketing is the strategy of choice for online marketing, content is the main ingredient to any successful inbound marketing strategy. Your content has to be optimized for two audiences; your target customers and the search engines.

Man of Letters: Hermann Zapf and the Art of Packaging Typography

Typography for packaging design will never be the same after Hermann Zapf—and always will be.

Sew What? The New Skill Sets for Wide-Format

Printing is easy; it’s all the other stuff that can pose challenges. Producing wide-format output can require a different approach to traditional processes, from selling, to finishing, to transporting. What do you need to know before you take the plunge?

May 2015 – Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries

De-evolution for eBooks Platform? – May 2015 M&A Activity, includes commercial printing, packaging, newspapers, and equipment.

Anti-Counterfeiting Technologies Tell Packaging Knock-Offs To Knock It Off

In a perfect world, food and beverage producers wouldn't have to spend billions to protect themselves against bogus packaging. But, at least they have effective ways to spend the money.

The Dscoop Community Tradition Continues: Dscoop Open in Dublin, Ireland

At the Dscoop Open event (June 3-5 at the Convention Center in Dublin, Ireland), solutions partners shared their perspectives on how to make a “hole in one” with digital printing. This article provides a brief overview of the event’s highlights.

Latest Employment Data in Printing and Content Creation Markets

In spite of recent strength in US commercial printing industry shipments, employment is still on a downward path. The industry seems to becoming more efficient, somewhat from better management, and somewhat from consolidation as weak establishments are aborbed or exit the market. Compared to April, however, the Bureau of Labor statistics estimates that employment increased by about 600, which is common compared for May in recent years. The April public relations employment was very strong compared to the prior year and is up +8.8%. When PR employment is excluded from ad agency employment, the number of employees in agencies is still up +2.1%. The employment data have always reflected the changes in the media market as well as the strength in the economy. Though the economy is slow, advertising agencies have reinvented themselves and are very active in social media and digital media production.

Revised Commerce Department Data Sends Forecasts in Opposite Directions: Will US Printing in 2020 be $90 Billion or $27 Billion?

Data for the end of 2012 and the beginning of 2013 were revised to a slight rise in shipments when the original data showed a steady and significant decline. That period of mild increase was followed by a period of decline that was smaller in magnitude than originally reported.

Accu-Label Enters the Digital Market at a Pace That Wastes No Time

A rapid changeover from conventional to digital production was both the cause and the result of the installation of digital printing equipment at Accu-Label Inc.

Magic Bus

If you happen to have been in Singapore recently—and who of us hasn’t?—you may have caught sight of a new wide-format backlit film that can be used for vehicle graphics. Called eLumiNEX, it has been given a shakedown cruise on a bus.

The Current State of the Graphics & Sign Industry

SGIA’s Dan Marx shares highlights from the 2015 SGIA Specialty Imaging Industry Survey. What equipment is hot? What products are on the rise, and which are on the decline? In what verticals are the hot prospects? And what is the overall market outlook for the wide-format and specialty graphics industry?

Next-Stage Growth Was Front-of-Mind at Digital Print for Packaging Conference

Digital printing for packaging has room to grow and the means to achieve that growth. There was plenty of room for discussion about making it happen at a recent symposium of experts in Tampa.

10 of 11 Months of Increased Inflation-Adjusted US Commercial Printing Shipments

This chart shows how the US commercial printing shipments have been better compared to the prior year for the last 11 months of reporting by the Commerce Department. What's it mean? We're still averaging $400 million per month less than a similar period in 2010-2011, and we're well below the levels of ten years ago by about -$2.8 billion per month. The recent stability may be the result of several factors. First, weak companies are gone as a result of closures and consoPrinting Shipments Rising, Best April Since 2010lidations, leaving companies that know what modern print users need. Second, there has been a generational change in management to owners and executives who are more comfortable with digital technology because they have always used it, growing up with cell phones, video games, and computers everywhere. Third, the big targets for displacement by digital media have been pulverized, and what remains are specialties and applications more appropriate to a multichannel integrated media marketplace. Fourth, there a more companies using business development techniques (tell us about your target audience and how we can make your digital initiatives more effective) rather than old sales techniques (would you like to see my equipment list?). Then again, it could be the calm before another storm. New data networks are on their way, such as 5G, where two hour movies can be downloaded in six seconds rather than six minutes. Print has a good story to tell, but please, don't make it an old story. Print needs to be fresh and new. The market may be stable now, so use this time well to get ready for the market ahead.

The Stars Are Aligned for ANRO in Production Inkjet Printing

ANRO Communications is well-known in the printing community for its innovation and thought leadership position. In this article, sponsored by HP, Paul DeSantis, ANRO’s Director of IT, talks about how production inkjet has future-proofed the company’s business.

Top 5 Mistakes with Web-to-Print

Web-to-print is our term for moving customer engagement online. This represents a big change for most traditional business-to-business printers. This article describes the top five mistakes I see when working with printers through this transition from an offline business to an online / self-service customer interaction model.

Commerce Department Revises US Commercial Printing Shipments Data: Revises Shipments Higher for 2013 and 2014

Every May, the US Department of Commerce issues “benchmark” revisions to the manufacturing shipments data it reports. Every month, the shipments report is used by economists and analysts at Government agencies, such as the Treasury Department, but also by banks, businesses, and others, to identify strong and weak areas of the economy, and to forecast future economic conditions. The reports are based on a combination of actual and estimated data from economic models.

Today’s the Day: OSHA HCS Compliance Update

If you work with hazardous chemicals or other substances commonly used in printing operations, June 1, 2015, is the deadline for meeting new requirements to OSHA’s Hazard Communication Standard (HCS), in particular, new warning labels and Safety Data Sheets (SDS). Here’s what you need to know.

Paper Chase: Mcor Pursues 3D Printing Market with Ingredients That Every Printer Knows

Put ink on paper, and you have a print. Do the same thing as part of a process known as selective deposition lamination, and you can have a three-dimensional object in full, ICC-compliant color.

A Look at the 23 Million US "Microbusinesses," Increasing 3x the Rate of Population Growth

A Renewed Focus on Core Print Services and a Slowing PSP-to-MSP Migration

The transition from a Print Service Provider to a Marketing Service Provider has been a topic of discussion for several years now. Although some businesses are making this shift, others are placing a renewed focus on their core competencies. This article cites InfoTrends’ research and explores the challenges that can arise when attempting to make the transition to an MSP.

Microbusinesses Increasing as a Percentage of the Workforce

The Commerce Department released its “Nonemployer Statistics” data for 2013, showing that these businesses increased to 23 million since 2012, and by 30%, three times the rate of population growth, since 2002. Let's call them “microbusinesses.” They are now more than one in seven of the workforce.

The Custom Print Software Project

When you need a custom software solution, think about assembling a puzzle rather than building from scratch. The software landscape is full of integrate-able pieces that can give you ‘expected’ functionality so you can focus your custom development on what makes you ‘unique’.

The Pizza Box—Yes, the Pizza Box—Reimagined

When the moon hits your eye like a big pizza pie, it may be because someone has printed or drawn the moon (or another visually arresting image) on the box.

Two Paper Makers Forge Alliance for High-End Packaging

Trust, a handshake, and an eye on luxury packaging are behind the newly formed partnership between Mohawk and Arjowiggins Creative Papers.

No Letup in Experiments with E-Ink and E-Paper

If e-ink and e-paper haven’t yet taken the world of graphic communications by storm, that doesn’t necessarily mean they never will.

Cordoba Printing Brings Print On Demand to Israeli Publishers with Kodak PROSPER 1000

Adding production inkjet to its book printing operation is enabling Cordoba Printing & Binding of Israel to adjust to drastic changes in the Israeli book market as well as to pursue new business opportunities. Learn more in this article sponsored by Kodak.

Revised Annual US Commercial Printing Shipments Show Stability in Recent Years

Last week, the US Department of Commerce released its annual revisions to manufacturing shipments. Printing shipments estimates were increased a total of approximately $10 billion combined for 2013 and 2014. The data softened the decline in 2013 shipments by a considerable margin and also reaffirmed the recent rise in printing shipments over the last ten months. While shipments in 2014 were still below 2013 on an inflation-adjusted basis, the pattern of the last few years shows a decline in shipments that is more muted than the Commerce Department originally reported. Our advice is the same: this is breathing room that can be used for restructuring of print businesses with forward-looking strategies that can take advantage of the next waves of communications technologies, while implementing sales and marketing processes that are appropriate for the times ahead.

Has your Print MIS Estimating Fallen Apart?

Estimating is a core function for Print MIS software, yet many printers fail to implement this part of the system to a trusted level, hence there is a lot of retreating back to Excel. Estimating is a critical function that needs to be part of your integrated and measureable print management information system.

Digital Signage Assistants

In Praise of Packaging Engineering, with Specimens that Speak for Themselves

In a package, you see the design, but you experience the engineering: the underlying combination of technical merits that make it practical to use as well as delightful to behold.

Challenges In Sizing the Sign and Display Market

By all accounts, the sign and display industry is growing by leaps and bounds. But getting accurate sizing data is fraught with difficulties—difficulties that have largely been caused by the very factors that are driving growth.

Why Can’t We All Be Employed by Employers Like Hammer Packaging ?

Rochester, NY, is distinguished for many things connected to the printing industry. Hammer Packaging is keeping that tradition alive in an exceptionally employee-friendly way.

Reinvention: Centered on the Customer

During the 2015 Inkjet Summit, service providers acknowledged that much of the innovation in their markets was done in collaboration with customers and driven by the dynamic changes in the clients’ specific businesses. This article explores how inkjet technology is delivering key advantages to transactional printing, direct mail marketing, and publication printing applications.

NAICS 323 US Commercial Printing Establishments

These data about US commercial printing establishments are from the newly released 2013 County Business Patterns published by the Bureau of Labor Statistics. At the turn of this century, there were nearly 38,000 establishments engaged in commercial printing and services; in 2013 there were nearly 27,000. These data do not include inplant printing departments or packaging, but do include label printers and trade services. An establishment is a separate location in a practical definition, and a firm can own more than one establishment. The number of establishments is in response to the size, scope, and nature of overall print demand, but there are other factors.

Latest Analysis of Employment and Retail Sales Data

Dr Joe. digs into the last 2015 GDP trends, last Friday's overall unemployment report, and US commercial printing employment.

Focus, Priorities: The Future of Your Print Business

Looking backwards won’t help you navigate the uncharted waters of the future. The print businesses of the future will adapt to remain relevant in a digital, online, and data-driven world.

Eeewww or Edible? Nanoscience May Have an Answer for Food Packaging

Deciding when packaged food has gone bad is a tough call that we often get wrong. At MIT, they’ve come up with a guesswork-eliminating solution.

Catching the Falling Knife versus Personal Branding – April 2015 M&A Activity

April 2015 –Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries

With Flexcel NX, Kodak Promises to Break New Ground in Flexo Print Quality and Efficiency

Can flexography do a better job with opaque whites, hard-to-hold details, and other hurdles for packaging printing with the process? Kodak says yes.

ISA 2015: Trends and Opportunities

InfoTrends’ Steve Urmano recaps the recent ISA Sign Expo with a rundown of some of the major product announcements, as well as a diverse array of other printing and finishing equipment on display.

First Quarter US Commercial Printing Shipments Up +3.5% Versus 2014

The last ten months of US commercial printing shipments have increased +3% compared to the same months of the prior years. For the first calendar quarter, shipments are up +3.5% compared to the same quarter of 2014. There has not been this kind of growth for about ten years. Please note, however, that the Commerce Department is revising at least three years of historical data next week; it's not possible to determine how the data will change. Assuming the pattern of these data remain the same, it's not a long term bottoming of the shipment level that will turn upward again. The march of digital technologies that offer alternatives to print will continue (read what 5G networks will bring in 2020, for example). It's more likely a pause that should be used to reposition well-running print businesses for the future, consider investing in capabilities and businesses that will take advantage of the new communications innovations ahead, and develop alliances with others whose talents will be needed to do so. This might be 2005-2007 playing out again for us. If your business is growing, don't rest on your laurels. Appreciate the flexibility your business has to prepare for the future and use the time wisely. Never hunker down and wait for things to play out.

Access Direct: Reinventing Business with Inkjet Technology

During the 2015 Inkjet Summit, a number of innovators acknowledged the need to leverage emerging technologies to profitably accelerate business growth. This article explores how Access Direct has reinvented itself as a leader in data management, variable messaging, and inkjet printing. It also demonstrates how Access Direct’s actions parallel the advice given in Josh Linkner’s book entitled The Road to Reinvention: How to Drive Disruption and Accelerate Transformation.

Organic Search Success and Duplicate Content

The internet search engines do not like duplicate content; in fact they rank your site lower if you are duplicating content from a site that clearly has the authority to that content.

Make Your Customers the Stars of Your Marketing

Your marketing should talk more about your customers than about you. Compelling marketing content is about telling customer success stories to teach and attract more customers who find your content relevant to their current challenges.

Xerox iGen 4 for Folding Cartons: An Update from Europe

If you don’t think of Xerox’s iGen4 as a packaging press, think again. In Europe, the platform is showing off what it can do in folding cartons for consumer-product and pharmaceutical applications.

PET Project: Label-less Labeling

Every beverage bottle must have a label to identify and brand the product—correct? Not necessarily, says the developer of a direct-printing alternative.

Point/Counterpoint: The Business Case For (and Against) Digital Signage

Dynamic digital signage is becoming a hotter and hotter topic, and while there are ample opportunities for companies to get in on, if not the ground floor, than at least the mezzanine, it’s not to everyone’s taste. Here are some arguments for—and against.

Q1-2015 GDP Disappoints at +0.2%; Will We Hear the “R” Word Soon?

The GDP estimate of Q1-2015 growth was at +0.2% when consensus was +1.0%. The estimate will be revised at the end of each of the next two months. That consensus estimate of professional economists has been revised down regularly since the beginning of the year, with many of the original estimates at +3% or higher.

Symeta: Selling Inkjet, Delivering Value

In what is perceived as a commodity-oriented marketplace, print sales reps struggle to maintain a proper balance between features and benefits. This article explores how Symeta (Brussels, Belgium) has transformed its business with strong sales and marketing and a value-based approach to communications.

Payroll per Employee for Commercial Printing and Content Creation Businesses

The 2013 County Business Patterns report was just released by the Bureau of Labor Statistics, one of the most valuable of all government economic reports. The data are based on Social Security tax filings made by employers. In this manner, the BLS can count the number of business establishments and the number of employees of those establishments with great accuracy from analysis from the mandatory filings of Form 941, submitted with company payroll taxes. As the data show, content creation businesses have much higher per employee annual salaries. This makes these industries very attractive to new employees, especially those starting their careers. The most interesting to me is the rise in public relations agencies. In the late 1980s, the payroll for ad agency workers was about one-third more than public relations. In 2005, they were about the same. In these 2013 data, PR employees are paid about one-eighth more.

Workflow— Reinventing PRINERGY 7 and Kodak

This article is a part of a series of articles by David L. Zwang that focuses on the processes and products that can lead to the transformation of your current workflows and business to prepare you for the new challenges ahead. In this article, Zwang looks at the release of PRINERGY 7, in the context of Kodak’s reinvention.

Growth Opportunities: A Conversation with SpeedPro Imaging President Boris Katsnelson

Founded 10 years ago, SpeedPro Imaging is a network of 120 franchises—or “studios”—located in 30 states that specialize in wide-format printing, from trade show and event graphics, to vehicle graphics, to wall murals, and beyond.

New Workflow Chief at Kodak

We recently learned that Kodak has hired a new workflow chief. Allan Brown, formerly with HP and Xerox, joined the company as General Manager of its Unified Workflow Solutions business. Read what Brown has to say about workflow and Kodak strategies moving forward.

“R&D” on a Digital Press Takes Premier Markings to the Next Level in Label Production

Established seven years ago, this small but visionary shop is a case study in the rise of digital technologies in the label printing segment.

HP Aims to Disrupt 3D Printing with Inkjet Solution Now on Way to Market

By adding a third dimension to what it already knows about inkjet printing in two, HP hopes to develop the fastest and most capable 3D printing solution yet seen.

Launching Additional Brands Online

What’s more costly, opening up a new successful retail location or a new successful online brand/store? The answer is “it depends”. Just because making a new e-commerce site is “cheap” doesn’t take into consideration all the costs of driving traffic and getting conversions.

Transformation: Are You Taking the Right Steps to Change?

Service providers of all sizes are constantly talking about the need to transform their businesses from commodity-oriented organizations to marketing and communication service specialists. A recent article from McKinsey & Company details six steps for driving revenue and margin improvements, and these steps are discussed in this piece.

Printing Prices Compared to General Inflation

The Bureau of Labor Statistics publishes many indexes of inflation, the best known of which is the Consumer Price Index. The BLS also publishes hundreds of other indexes in the Producer Price Index (PPI) series that track price changes in industries, products, and commodities. This week's chart shows the year-to-year change in CPI (orange line) and the PPI for printing (blue line) on a monthly basis for a little more than ten years. For most of that period, printing prices have lagged consumer prices, often by wide margins. Since December 2004, printing prices are up +14% while consumer prices are up +27%. That is, printing prices are increasing at about half the rate of consumer prices. Or, looked at differently, printing prices are about -10% less than the change in consumer prices: print is getting cheaper every day. But print owners and their workers cannot spend printing dollars when they go to the supermarket; they have to make up for the 10% shortfall in prices somehow. This is difficult since many of the prices printers need to pay for wages and materials more closely follow consumer prices. It's a double-edged problem: lower revenues, higher costs. Profit leaders have figured out how to survive in this environment as they still stand out from their peers. But these double-edged pressures have caused weak companies to leave or offer themselves as consolidation candidates.

Garbage In, Garbage Out, Good Accomplished

How an earth-friendly cleaning products company called method scours the ocean for plastic waste it can recycle into material for new containers.

Temporary Signage and “EMCs” Continue to Rile City Planners; What Aspiring Sign Shops Need to Know

There are growing opportunities for print service providers in signage—both printed and electronic—but it pays to do your homework when it comes to signage regulations.

Interview with Kevin Cushing on Alliance Franchise Brands, Franchising and More

Kevin Cushing, formerly CEO of AlphaGraphics, has accepted the position of President of the Marketing & Print Division of Alliance Franchise Brands LLC (parent company of Allegra Network LLC). Hear what he has to say about the company, franchising in general and the importance of a learning environment.

Sun Chemical Heads to INFO*FLEX with a Full Kit of Packaging Solutions

A vertically integrated ink manufacturer, Sun Chemical takes a concept-to-shelf approach to packaging with a broad range of products and services for printers and converters.

BR Printers Colors the World of Black & White

BR Printers discusses how production inkjet printing is changing the way the company does business and opening up new business opportunities in a highly competitive marketplace. This article is sponsored by HP.

Is Your Print MIS Your Trusted System of Record?

Whether you have recently acquired a new Print MIS system or you’ve been using the same one for a decade, we recommend you assess it as the “trusted system of record” for your print business. This assessment is critical in our increasingly data-driven world.

Not Sure How to Recycle That Package? Look at the Label

The How2Recycle Label is a much-needed visual cue in the right place at the right time.

Print MIS and Data are NOT Boring

Nobody uses terms like exciting, sexy, or compelling when they talk about their Print MIS solution. Your Print MIS isn’t supposed to be sexy; its job is to serve up the story of your business in the form of data collected in a trusted system of record.

What’s My Line? Some Labelers Say, “Linerless”

Eliminate the peel-away part of a pressure sensitive label while protecting it from the adhesive on the backs of the other labels it’s rolled or stacked with: it can be done and is being done in the solution known as linerless labeling.

Software Investment Trends and the Return of Color Management

This article explores the increased interest in color management software among corporate and commercial printers. It cites research from InfoTrends to illuminate how more and more businesses are beginning to recognize the benefits of implementing a color management program.

NFIB Small Business Index Falls

The monthly NFIB Small Business Index took a step back after it nearly reached the pre-recession high. The chart shows that high of a few years ago as a green line. The index fell almost to the bottom of the 2003 recession level. For a few years the Index seemed range-bound between that recession and the lows of the recession of the early 1990s (the two red lines). This particular survey had all ten elements of its index fall, which is highly unusual. The Index bears watching as there are very few data series that follow small business activity.

ISA’s Sign Expo Goes Beyond "Sign and Display"

The International Sign Association’s Sign Expo took place last week in Las Vegas, NV. Richard Romano files his observations from the show.

Print Estimating & Quoting System Product Spotlight: arifiQ

Self-service is a growing preference among customers, pricing transparency is a feature of our online world, and speed is a growing differentiator in all aspects of our business. arifiQ has focused on a pivotal function of print – estimating/quoting; enabling printers to adapt to the new realities of our increasingly digital, online, and fast-paced business environment.

Print’s Representation at the MarTech Conference

MarTech – the Marketing Technology Conference took place March 31, 2015 in San Francisco. I attended to see how print is being represented within the modern marketing mix.

How MarTech Impacts Commercial Printing Business

Industry Analyst Junichiro Yamashita recently attended the MarTech Conference in San Francisco to learn about the latest trends in Marketing Technology (MarTech). He shares his thoughts with our readers about the opportunities and challenges MarTech provides for Commercial Printers.

Vistaprint Hits a Double with Global Acquisition Strategy – March 2015 M&A Activity

March 2015 –Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries.

Online Marketing for Printers

You haven’t updated your website in over two years. You don’t remember if you have a LinkedIn page, you thought someone once tweeted something, and you recently had a customer complain about not being able to find you online.

HP’s New Single-Pass Printer Portfolio

Yesterday, on the eve of the opening of the ISA Sign Expo, HP took the opportunity to launch five new products in its high-end Latex and Scitex families. These are the HP Latex 370, the HP Scitex FB550 and FB750, HP Scitex 11000 Industrial Press, and HP Scitex 15500 Corrugated Press.

Are You Doing Your Part to Make Sure PRINT’S VOICE Is Being Heard in Washington?

Do you know about the joint NPES/PIA program for raising Print’s Voice in the Nation’s Capital? We all complain about Congress not getting anything done, but how many of US actually do anything about it? Here’s a great program that gets the word out about print and pokes at Congress to get stuff done.

Reinventing Your Business: It’s about Telling Your Story!

Because of new and emerging technologies, today’s business owners face a whole new set of challenges. According to Josh Linkner’s book entitled The Road to Reinvention, the way that you position your company and communicate to your various audiences and target markets is a critical component of transforming your business. This article highlights real-world examples of how the art of storytelling can help accelerate businesses transformation.

Number of Employees per US Commercial Printing Establishment

The average number of employees in commercial printing establishments has declined over the years for many reasons. Among large printers, volumes of magazines, catalogs, inserts, and other long run length products produced on web offset and gravure presses have declined, leading to plant closures and consolidations. Desktop publishing shifted work to graphic designers, publishers, and other content creators. That, combined with direct-to-plate and digital printing have nearly eliminated the need for prepress departments. Presses require less staffing than older ones. In smaller printers, copies and digital printers have reduced the need for press operators. Other technologies, such as search engines, e-commerce, advances in administrative software have reduced employment in other functions. Even voice mail, cell phones, and e-mail have gradually reduced the number of staff required to run a printing business.

Adobe Tackles Next-Generation Digital Publishing with Summer Launch of Adobe Publish

We’ve written a fair amount about digital publishing in this space since we believe it presents a good opportunity for new revenue streams for printing firms – not only for traditional publishing applications but increasingly for sales enablement and other enterprise dissemination of information. Adobe is about to take this to the next level with its summer launch of Adobe Publish.

Brother and Domino: An Important New Combination in Industrial Printing

With its acquisition of Domino Printing Sciences, Brother Industries has made a strong move into industrial inkjet printing with applications including high-speed, full-color label production.

Data-Driven: Thriving Print Business in 2020

A data-driven print business starts with a trusted system of record and then as selected meaningful metrics that influence your business decisions and your staff’s daily behavior.

Find Big Challenges - The Sixth Rule of Social Selling

Your role is to enable your customers to meet their needs, grasp their opportunities, and defend against their threats. Whether you like it or not that’s how your customers see your role. If you’re not doing one of those three things, you’re a distracting and useless waste of time. Period.

“Dear Packaging, I Hate You”

When designers forget that that the product experience, not the act of opening the package, is what consumers are paying for, things can get stressful.

Earn Your Access – Fifth Rule of Social Selling

Direct, early access to the real decision-maker – not someone whose power is limited to saying “no,” but the person who has the authority to say the final “Yes” – It’s the Holy Grail for professional B2B salespeople. And it has gotten harder and harder to gain.

Is it Time to Reinvent Your Business? Can You Afford NOT To?

The relentless pace of change is exacerbating the challenges that business owners face today. According to Josh Linkner’s book entitled The Road to Reinvention, leading companies are disrupting the status quo to achieve growth and economic gain. This article explores how businesses can take Linkner’s advice to avoid losing ground.

Know Your Wide Format Inks!

Herein a basic primer on today’s ink options for wide-format printing, from solvent and eco-solvent to UV, from latex to dye-sublimation.

Enrich Your Network – Fourth Rule of Social Selling

One common trait is shared by all of the highest-performing salespeople I know. Each one works steadily and intentionally to increase his or her Sphere of Influence.

Winston Packaging Moves Into Its Second Century With a Speed Record and a Winning Game Plan

This North Carolina packaging printing firm has earned its place in a demanding market through stringent quality control, smart technology investments, and ultra-efficient production workflows.

Online Engagement: Thriving Print Business in 2020

The online channel is in the language of the customer and you have to compete to be found. These fundamental characteristics of this channel should drive your online presence at every level.

Sharpen Yourself! – The Third Rule of Social Selling

Some B2B salespeople I encounter baffle me. My work brings dozens of them across my path each year. There’s a significant segment who claim to desire and expect productive careers but who show almost no sign of investing in themselves. I don’t get it.

2nd Rule of Social Selling - Reject Funnelism

I have a confession to make. I’m not a Funnelist. I don’t worship at the altar of Funnelism. Never have. It's deadly. Ben Chestnut (founder of MailChimp) was right when he compared the “marketing funnel” to a meat grinder.

Sales and Marketing: An Investment, Not an Expense!

Proactive sales and marketing investments are vital to growing and driving business results. Citing research from McKinsey and Company, this article explores strategies for building superior marketing and sales capabilities.

Real Interest Rates are Rising, Thanks to Low Inflation

The chart shows one of the rates for Treasury securities called the “constant maturity rate,” used to set rates for instruments like mortgages. The line in the chart is that monthly rate less the year-to-year change in the Consumer Price Index for that month. The Fed has worked hard to keep their interest rates below inflation to stimulate the economy, as well as make housing prices rise so that fewer mortgages were “under water.” It hasn't worked that well, but that's a different topic for a different day. But with all of the worries about the Fed raising rates, the combination of their inertia and changes in the inflation rate may be producing what they've wanted: a Seinfeldian case of “nothing” becoming something. At the end of 2011 the real rate in the chart was -3%, and the last observation in the chart is about +1.5%, a 450 basis point move. For about three years, the CPI has been below the Fed's target of 2%, and in December and January it was negative. February CPI was just reported as an annualized 2.4%, so this rate rise may disappear soon

Sustainable and Green: Do I Still Need to Worry About Compliance?

Standards for “green” or eco-friendly printed products and processes are still in flux, and don’t always gibe with environmental compliance reporting requirements. It pays to know what the differences are.

Social Selling: Rule #1 – Don’t Be Creepy

The horror in his face made me laugh out loud. I was in a videoconference coaching session with a VP, Sales & Marketing. I was coaching some of his salespeople and to track with them, he was doing with me what they were doing. He and I had designed a new business development process from the ground up, and were vetting each stage and step. We were deep into the process, and focused on how to gain access to a decision-maker.

Packaging Plants Are on the Rise

While we are waiting for flowers to bloom in the spring, we can admire the recent crop of plant openings or expansions in various segments of the packaging industry.

CRON-ECRM Joint Venture Declares Bid for Leadership in CTP

A Chinese computer-to-plate systems manufacturer and an American counterpart have joined forces to offer CTP devices that they say are as good as if not better than any other such solutions now on the market.

Production Inkjet—The Next Wave: It’s not a wave; it’s an explosion!

In this article, David reviews how four companies are using the technologies he has been reviewing to their advantage. Wilen Direct, K&H Integrated Print Solutions, Hansaprint and Documation have implemented current generation inkjet presses from Kodak, Canon Océ, HP and Ricoh, respectively

Thriving Print Business in 2020: Diversified, Online, and Data-Driven

Expand your thinking in many directions, beyond the four walls of your manufacturing operations, beyond your business into your customer’s business, and beyond print to the other communication methods that are complimentary to print.