“Shana…they bought the ticket, they knew what they were getting into. I say ‘Let ’em crash.’”

Fans of the comedy classic Airplane! recognize, if not the original, than at least the parody of the old 60 Minutes “Point/Counterpoint” segment in which James Kilpatrick and Nicholas von Hoffman (later Shana Alexander) would debate the issues of the day. (In the 1970s, Saturday Night Live also repeatedly parodied the segment, whence the famous recurring line, “Jane, you ignorant slut.”)

At any rate, this week’s wide-format feature will offer a “Point/Counterpoint” on the topic of dynamic digital signage (DDS). It’s a subject that has been broached in this space on occasion and while digital or electronic signage may seem more than a little tangential to the main point of this site—wide-format printing—it has become clear that digital signage is becoming an highly desired complement to wide-format graphics and printed signage. FastSigns was an early adopter of digital signage, and many of its franchisees have become major players in the DDS market. And last week, SpeedPro Imaging president Boris Katsnelson indicated that his company is strongly investigating DDS systems that its franchisees can offer to customers. So momentum is building.