Printing Industry Commentary & Analysis

A Toast—and Another One—to the Genius of Corrugated

Corrugated packaging protects effectively, presents handsomely, and succeeds environmentally. What’s not to like or to give credit where due?

Traditional Publishing Ebbs, and Oh, Those CMOs

Remember that “content is king” thing? The king is losing money. Worldwide ad agency Carat is forecasting moderate growth in advertising, but major shifts in the way ad budgets are spent. It's a fascinating look at worldwide communications with significant implications for printers of all sizes. And then those CMOs... just when they think they have it figured out, they're getting fired again.

You Are the Package. Do You Like What You See?

We interact with packages so much and so often that we sometimes begin to merge with them—and they with us.

SGIA Expo 2016 Kicks Off in Las Vegas

What happened at this year’s SGIA Expo may have happened in Vegas, but it’s not staying in Vegas. Our report from Day One of the show.

Book Publishing: Printed Books Live On!

Even in today’s digital age, printed books are alive and well. The death of printed books has been greatly exaggerated, and emerging technologies and consumer preferences are converging. This article explores the tools and techniques that can help resolve the supply chain.

Pew Offers Essential Insights into Book Readership

The Pew Research Center's recent report about book reading gives us a peek at the relationship of print and digital media. The report says “A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats.” The chart shows what formats their respondents used in the year prior to the survey. Only 6% were digital-only readers. The report states that 26% read no book in the last year; they may have read other things, but not books. Contrary to many reports about the “demise” of e-books, that has risen from 17% to 28%. It's been stuck there for three years. Print-only readers were 39% (remember: that used to be the entire market of book readers). Print and digital readers are now at 29%. Add the 6% digital-only, and you're at 35%. Content needs to be available in multiple media. Media selection is based on many factors, such as time, convenience, price, income, education, age, and others. Pew also offers insights into the use of audiobooks. The report is free can be downloaded from the Pew Research Center. One other note: when you hear that tablet sales are down or that e-book reader sales are down, keep in mind the versatile use of smartphones and their growing role in content engagement. Among readers 18-29 years old, 22% of them are reading books on their smartphones, 4x more than read them on e-book readers.

The Number 1 Factor in Successful Print MIS Implementations

Implementing Print MIS software is an undertaking that touches every corner of your business. The belief system you go into this process with determines your success more than any other factor.

Thomson Reuters Sees Opportunity in Monochome Book Printing

Thomson Reuters Core Publishing Service focuses on short and long runs of monochrome legal and other publications on lightweight papers. Adding a HP PageWide Web Press T360 with an inline Magnum Flexbook has significantly improved efficiencies for mid-sized to short runs. Learn more in this article sponsored by HP.

Private Equity LOVES Labels – August 2016 M&A Activity

Massive global private equity funds move aggressively into the label and related printing segments, marketing services provider Firespring acquires Jacob North and does good, Supremex rolls up US envelope production, the newspaper chess game goes on and more.

Employment, Shipments, and Profits: The Objects of Inflection?

Employment and GDP reports did not inspire, and July's printing shipments made us ponder. In the printing profits data, smaller did better, again. Ponder this: have print's gargantuans lost their economies of scale? Big was supposed to be better, smarter, and sturdy. It turns out that the big interest in big printers was of the loan payment kind. If pondering makes you hungry, you might consider some food shopping. They say the price of food is down but, alas, we learn it's just less up.

Automation and Wide-Format: Where Are We?

Whether it’s only a select few tasks or an entire production workflow, automation is slowly but surely coming to wide-format printing. How is that possible?

Four of Six Recovery Indicators Fall, Two Now Below Levels of Last Recession

The recovery indicators were hit hard last month last month, with two of them falling below the levels at the start of the last recession. Those levels were the readings of these indicators for December 2007.

Transaction Documents: Consumers Still Like Paper!

Transactional printing is the original variable data printing application. Each bill, statement, invoice, check, or explanation of benefits has content that is unique to the specific individual. Research continues to suggest that business expectations for paperless delivery adoption always exceed realized gains.

Konica Minolta: Moving into Production and Industrial Print

In this article, David takes a look at Konica Minolta and the company’s new strategy relative to Production Inkjet, Industrial Print, and building a Software eco-system, with a different approach than its competitors.

US Commercial Printing Shipments Have Rough July

The reversal in trend for US commercial printing shipments went from somewhat benign to significant in July's data. Last year, the industry was relatively stronger than 2014, but shipments have been on a downturn for the last four months of reporting.

Pixartprinting: VistaPrint’s Expansion into Upload-and-Print

Inevitably, Cimpress (parent company of VistaPrint) is expanding beyond its roots with the micro business and the business card product. Pixartprinting, a 2014 Cimpress acquisition, targets the creative professional with a 100% upload-and-print model supporting an ever growing collection of product workflows.

Creative Sign Designs Spurs Collaboration with Dry-Erase Paint

As Creative Sign Designs was preparing to remodel its facility, President & CEO Jamie Harden came across dry-erase paint from ThinkPaint and immediately saw the benefits, both for his own staff and as a potential new revenue stream for the business.

Packaging Innovations Are in the Vanguard of the Fight to End Food Waste

Food waste is a shameful spectacle wherever it occurs. The problem is global, but so are efforts to solve it with new solutions for extending the edible lives of packaged foods.

Future Focus: Becoming a Strategic Customer Communications Partner

When we talked about marketing services five years ago, the focus was on variable data and creating a personalized URL that linked to a landing page with pre-populated information. Although these capabilities are still important, today’s customers are seeking more. They want a strategic partner that will help them with their customer communications strategy.

Making Great Software is Humbling

Coding is one aspect of software. Making great software takes a team of well-coordinated resources. When we oversimplify software to just a coding event, we get unexpected results

Report from drupa 2016: The Latest in Short Run and Digital

What will motivate packaging printers to adopt digital presses? Personalization may be a key selling point, but it isn’t primarily what will drive installation of these machines.

SGIA Expo 2016 Heads Back to Las Vegas

Next month, the annual SGIA Expo heads to its West Coast home at the Las Vegas Convention Center. Two of this year’s big topics are garment decoration and 3D printing—and it turns out they are not mutually exclusive. Here’s a preview of this year’s show.

Real GDP for Q2 Revised Down Slightly to +1.1%; Durable Goods Orders Still Contracting

The latest revision of real US GDP for Q2-2016 dropped from +1.2% to +1.1%. The estimate for Q3 from the Atlanta Fed is above +3%.

Quad/Graphics: A Focus on Defining the Future of Customer Communications

Marketers face many obstacles when communicating with customers. Reaching customers is more difficult than ever before, and marketers often struggle to determine the right media and message. This article explores how Quad/Graphics is helping marketers and publishers capitalize on print’s ability to complement and connect with other media channels.

E-Commerce and US Retail Sales

E-commerce has been running at the rate of 15% annual growth for many years, but is just 8% of retail sales. That seems tiny in relation to what we've seen happen to print promotions like catalogs and direct mail, and the rise of zombie or troubled shopping malls. The problem is that big ticket items, like autos, raise the size of retail sales. Those items may be researched online, but their actual purchase is not made until it is transacted at a car dealer. Restaurant purchases are also a distorting issue in the data. This chart explains it a little better. E-commerce sales is at the bottom (red line). In the second quarter, it was just short of $100 billion. The blue line is retail sales less vehicles and parts. The green line has food service sales deducted. The black line had e-commerce sales deducted, and shows retail sales through traditional channels. Those sales through older channels are lower than they were at the start of the recession. All of the growth in non-auto and non-restaurant retail for the last decade has occurred in e-commerce channels.

Canon Promotes “See Impossible” and “One Canon” Themes at Press Event

At an industry analyst/journalist summit held early this month, Canon unveiled its “One Canon” approach to the business, further integrating Canon U.S.A. Business Group, Canon Solutions America and Canon Information & Imaging Solutions to provide a seamless customer experience. WhatTheyThink Senior Editor Cary Sherburne also interviewed Canon Americas Chairman & CEO and Senior Managing Director of Canon Inc. Joe Adachi during the event.

Creating Customer Convenience with Web to Print

Web-to-Print isn’t for the printer; it is a self-service option for your customers so that ordering from you is more convenient. Customer preference is strongly in favor of self-service options for virtually all business processes, print is no exception.

Printing Industries Alliance Hosts Wide-Format Printing Panel

The Printing Industries Alliance hosted an all-day drupa recap at Manhattan’s Club 101. Among the day’s presentations and panel discussions was an extensive conversation about the current state of wide-format graphics and opportunities in the market for commercial printers.

The Lure Of Digital Packaging: A Printing Industry Growth Area

If the rise of digital printing for packaging is starting to look irresistible, there are reasons —technological and market-driven—behind the momentum it is gathering.

Straightforward Economics; Can You be Trusted with “The Good Leads”?

There are signs of economic slowdown despite what cable's talking heads say. The disparity of consumer prices and printing prices help explain the forces of consolidation and why print businesses need to have a constant review of their costs and value creation capabilies. The Australia Census folks may need to paper over a computer problem. Nothing helps improve sales more than leads, sales leads, the good leads.

Understanding the Customer Journey

Historically, marketers have had a relatively straightforward task—to fill the sales funnel and keep prospects moving through it. Marketers would place an advertisement in a newspaper, create a television commercial, or send a direct mail piece to entice consumers to come into their stores to make a purchase. Times have changed.

The Role of Live Events in the Print Industry

Going to live industry events is a great opportunity on many levels – get out of working in your business and focus on working on your business. Building relationships with peers and vendors is critical to your future success, live events are where these relationships are cemented.

Avery Expands Its Reach in GHS Labels

Embracing international standards, OSHA now has a new set of rules for designing labels used with hazardous materials. Label giant Avery offers tools to make compliance easier.

Hyde Opinion: Recent Paper Distributor Consolidation

It’s no surprise that Lindenmeyr has recently announced that it had acquired Graphic Paper, a paper distribution company based on Long Island, New York. According to The Target Report, there was significant M&A activity in the paper industry during 2015, of which seven transactions involved the acquisition of formerly family-owned distributors of printing papers.

The Cube-Shaped Canvas

In the latest installment of our occasional Wide-Format 101 series, we offer a general overview of wall, floor, and window graphics.

drupa 2016 is behind us. Now what?

Printers from around the globe flock to drupa every four-years to see the latest innovations. The highlights of these introductions have already been well-covered by our respected colleagues in great detail. However, the drupa summaries to date do not provide Service Providers with insight into the one key question that every service provider is asking, “How do we feed the beast?” That is, if I make the leap to digital printing, or wish to expand my presence, how do I ensure a profitable stream of work that will result in a return on my investment?

How to Capitalize on the Mobile Addiction

There is little disagreement that smartphones and other digital devices are having a disruptive impact on businesses as well as consumers on a global basis. There is no question that today’s mobile addiction represents a tremendous opportunity for service providers. This article explores how savvy service providers are supporting clients in their drive to reach customers.

Commercial Printing Employment: Production Employees Up +0.7%, Administrative Down -8.1%

Since January 2013, the number of production employees in commercial printing establishments has grown slightly, and is up +0.7%, from 307,700 employees to 310,000. Other employees, which are mainly administrative including sales, are down -8.1%, from 145,000 to 133,300.

Maintaining Multiple Web-to-Print Solutions

Printers get frustrated with complex software solutions, this frustration often results in the purchase of additional complex software solutions. Don’t rush to buy your way out of the challenge – it might be more effective to learn your way out of it by doubling down on your commitment to the software you already have.

How Do You Print a Golf Ball? – July 2016 M&A Activity

Hi-tech inkjet company Xaar makes inroads into US industrial printing market with acquisition of pad printing company, 4over acquires another trade printer, Nationwide Argosy divests last operating company, newspapers consolidate, corrugated segment is active and more.

CI Flexo Technology for Packaging and Family Values for Leadership Are Showcased at PCMC Impact 2016

The Paper Converting Machine Company is North America’s only remaining manufacturer of CI flexo presses. It’s also distinguished by the humanistic style of its leadership—a management philosophy that cherishes employees as family members.

Changes in Employment, the Economy, and Print

Nothing is ever what it seems, and that goes for last week's employment report (again). Ripples of consolidation are seen in printing employment data. There's growth in the advertising and design markets, and pain in publishing. Dr. Joe puts GDP and printing shipments into historical context. The iPhone is a means to explore the topic of trade. No, Dr. Joe's not trading in his iPhone.

US Commercial Printing Shipments for First Half of 2016 Up +1%; Q2 Shipments Decline

In data released by the US Department of Commerce, commercial printing shipments for June 2016 were down -$58 million compared to last year (-0.8%). On an inflation-adjusted basis, shipments were down -$130 million (-1.8%).

Marketing Isn’t What it Used to Be… Your Customers Want Something Different!

Today’s customers are adept multi-taskers who are capable of using multiple devices simultaneously. This means that marketers need new ways to cut through the clutter and get their messages across. This article explores techniques for delivering relevant data-driven content to effectively reach target audiences.

Recovery Indicators: 3 Up, 2 Down, 1 Unchanged

The NASDAQ had a good month, rebounding by 6.5% last month. Compared to last year at this time, the NASDAQ is up +0.6%, which is a negative return compared to inflation (less inflation it is -0.5% because the CPI is +1.1%).

The Question is the Most Powerful Sales Tool

Customers come to printers to solve communication challenges. Transactional customers get their specific challenges solved. Transaction print is a tough business these days. Printers who inquire about and look to solve bigger picture challenges develop partners with their customers, moving above the transactional level.

GDP Revisions Show Declining Growth Rate Since 2014

The annual multi-year revision of US GDP data was released on Friday. The new data reflect more complete reporting of the thousands of data series that are used in the calculation of GDP and less reliance on estimated data. The revisions cover GDP from 2013 to the present reporting.

Fujifilm Introduces EUCON as the Press That Makes Inkjet Feasible for Flexible Packaging

The disconnect between flexible packaging and inkjet printing is wide, but not necessarily unbridgeable. Fujifilm thinks it has the answer in an innovative LED-UV inkjet press it showed at drupa 2016.

Insight: Four Key Trends Shaping the Industrial Packaging Market

Making packages more recyclable, lighter, shapelier, and safer will be the principal drivers for the industrial packaging market through to 2020.

Pokémon Go… You Might Want to Pay Attention!

Officially launched on July 6, Pokémon Go is a mobile application that is sweeping the nation. This article explores how the app promises to expand the opportunity for Augmented Reality, and also highlights a few other recent examples of the technology.

S&P 500 Real Sales per Share Reflects Struggling Economy

A way of judging the health of the economy is to calculate the inflation-adjusted sales of all of the companies in the S&P 500 and divide it by the total number of public shares. This index should have a natural upward bias. S&P 500 companies are very large, and acquire or merge with other companies, many of which are outside of the 500 companies. Buybacks of stock, which has been a trend of note these last five or so years, reduce the number of shares, or slow the growth in shares, reduce the denominator, again, giving it an upward bias. Instead, this measure has suffered. It peaked in 2007, and has yet to surpass that level. This means that corporate profits, which have generally been good (though slowing lately) have been managed by refinancing of debt to lower interest rates and reductions in costs and expenses. Those better profits are not the result of increased revenues. Slow, sluggish economic growth is reflected in these figures, and is a reminder that one should not look only to GDP as an indicator of the true health of the private sector.

Teach Your Daughters to Negotiate

The recent move by the U.S. women’s national soccer team (USWNT), to ask for a raise is leading by example for women of all ages. Their performance from top to bottom has been exemplary, on and off the field, and for them, this would be a performance-based raise. As it turns out, simply “asking” requires the courage to work against how we’ve been socialized to behave as females.

COT Holdings Celebrates 40 Years in Business

What’s the printing business like in Barbados? Highly competitive, according to COT Holdings’ Nigel Worme. Learn how this innovative company is investing in the future of its business with a brand-new HP Indigo 10000 in this article sponsored by HP.

Highlights: 2016 AWA Global Release Liner Industry Conference & Exhibition

Release liners and specialty tapes may not be the highest-profile segments of labeling, but their applications span a surprisingly wide range of commercial and industrial end-uses. A recent conference in Vienna underscored their role and importance.

The Nutrition Facts Label Gets a Makeover, and the Label Industry Gets a Mandate

In one way or another, the changes will alter the labeling of virtually every packaged food and beverage product. But, label producers expect to be able to take it all in stride.

Mid-Year Progress Report: The 2016 Story So Far

The first half of 2016 is in the books. How is the industry faring thus far compared o last year? Our new Economics and Research Center report looks at the latest economic, technological, and cultural trends affecting the industry.

Look What I Found! Print!

An Olgivy & Mather executive discovers print. We need to discover it, too, looking at print through the eyes of our clients and prospects. It's not that print is dead or not dead, there is a generation of media buyers for whom print is not alive. This ad exec's comments are vital in understanding how to make print relevant and, surprisingly, new.

Color Plus Personalization: Selling the Value of Inkjet

Many marketers are turning to color and personalization to create pieces with strong visual appeal that prompt consumers to take action. This article cites recent InfoTrends research to explore the effects of color and personalization.

Arizona-based bluemedia Takes Unique Approach to Large Format Workflow

Arizona-based large format printer bluemedia has taken a unique approach to workflow that is serving them well, making it possible to efficiently produce large and small projects – including all of the Super Bowl graphics.

Packaging Material Moving Towards a $1 Trillion Milestone in 2020

The demand for packaging is growing everywhere, but the growth is far from being uniform or monolithic. As always, consumer trends and preferences dictate which packaging formats will gain the most market share.

The New OSHA Injury and Illness Recordkeeping Rule Is Final

OSHA’s latest injury and illness recordkeeping rule is now on the books. Now is the time to review your records and safety policies and make sure they are accurate and compliant with. SGIA’s Rick Hartwig walks us through the new rule and requirements and what they mean for print businesses.

How Much Excellence Is in Your Operation?

A new book by former HP Executive Dieter Legat is a how-to guide for getting to operational excellence. Surf the Waves of Opportunity: Lead your business to operational excellence with five things done right, draws on Legat’s many years of operational and consulting experience to provide a working model that can be used in any business.

Dotcom Survivor Retains Print – June 2016 M&A Activity

Dot-com era company, Internet Brands, with backing from KKR, invests in Fodor’s travel guides and commits to maintain print editions, Transcontinental builds flexible packaging division with third US acquisition, Weyerhaeuser completes next step of exit from paper business, ALJ Regional bolts Color Optics onto portfolio company Phoenix Color and more.

Social Media Should Be Part of Your Marketing Mix

When used effectively, B2B social media marketing can be an essential avenue for building awareness. It can also establish you as a thought leader and act as a mechanism for creating an ongoing dialogue with customers. This article explores what social media techniques B2B firms are using, as well as why and how they are being used.

Xerox and RR Donnelley to Merge? What Would This Mean for the Industry?

Say what? Mainstream media is reporting that the two are in talks, and all this in the middle of Breaking Up Is Hard to Do for both companies. Xerox responded to an email inquiry early this morning with this: “All we are willing to share at this point is that we don’t comment on market speculation.” Expected. RR Donnelley has always been extremely close to the vest even when the topic is not material, so there wasn’t any point in reaching out there. But we do have our feelers out to see what we can pick up.

Web-to-Print From the Customer’s Perspective

Web-to-Print software is sold to printing companies. Yet, the primary users of web-to-print solutions are a printing company's customers. This situation is the cause of many issues with the success of web-to-print programs. We have three perspectives at work (only one really matters).

Shutterfly and HP Indigo: The Inside Scoop

At drupa 2016, HP Indigo announced its largest deal ever – 25 HP Indigo 12000s to go to photo specialty printer Shutterfly. This is notable not only for the size of the agreement but for the fact that all 25 units are to be installed over the summer in order to be ready for peak production in the 4th quarter – a monumental task.

Think 3D Printing is Not for You? Think Again!

3D printing was one of six focused areas at drupa 2016. Most printing operations are probably wondering how this can apply to their businesses. Senior Editor Cary Sherburne has some ideas to share that will shed light on the subject.

Next Stop, Industry 4.0: an Interview with Anthony Thirlby

A master printer, a consultant, and now, the leader of Heidelberg’s Prinect workflow software business, Anthony Thirlby has a framework for process automation that he says can transform every printing plant.

Employment Data Discombobulation Might Require an IRL Meeting

Commercial printing's workforce reflects consolidation and leaner management. Last week's employment data was so haphazard it looks suspiciously like a dart board was involved. The USPS still needs to be Spooner-fed. If this all sounds confusing, perhaps it's time for an IRL with Dr. Joe.

For This Wrap Cup Master, Competition is Education

This year’s FESPA Wrap Cup Master Jim Miller started in vehicle graphics at the age of 15, applying screen printed decals to his father’s Little Debbie truck. Today, Miller Decals installs vehicle graphics and other types of displays for more than 600 customers around the country.

Successful Sales: Finding the Right Talent

The relationship sell that worked perfectly fine just a few years ago isn’t good enough anymore. Many sales managers face a common pitfall—they fail to define the skills that are required before determining a strategy. This article discusses the six capabilities are essential for selling successfully in today’s market.

Recovery Indicators Better than Recent Economic News

The recovery indicators showed better economic activity in June. This ended the second quarter in a manner that seemed contrary to many recent economic data.

Are We Headed to QE4?

This chart shows the Fed's balance sheet in the format known as the St. Louis Adjusted Monetary Base. Prior to the doubling of that balance sheet, it was growing at the annual rate of 6%, which was basically comprised of the long term rates of 1% for population growth, 2% for inflation, and 3% for economic growth.

drupa 2016: A Watershed Event

In this article, David Zwang gives a recap of some of the interesting exhibits, products, and some important trends that came out of drupa 2016.

Fall in Love with the Problems - That Software Solves

The biggest mistake in software decisions is relegating the discussion down to the feature level. The feature is a potential solution to an often ill-defined problem which may or may not be relevant to your business.

May Printing Shipments Up +1.2% Versus 2015; Trend is Flattening

US commercial printing shipments for May16 were $7.37 billion, the highest level in current dollars for the month since 2013. For the first five months of 2016, shipments are up approximately +$476 million in current dollars (+1.4%) and up +$79 billion after inflation (+0.2%)

Start-Up Label Producer Seeks Short-Run, Multi-SKU Opportunities

A new label and package printing company is open for business in Lowell, MA. It's called InTouch Labels & Packaging, and while its start-up footprint may be small, its ambitions are anything but.

Emmy-Worthy Press Conferences at drupa 2016

For journalists, drupa means a press conference marathon. Most of these conferences have great content, and it is important to be able to ask questions of executives during these sessions to be able to bring the most accurate and important news to our readers. In this post, Senior Editor Cary Sherburne highlights four press conferences that are deserving of special recognition.

GCSF Eclipses Previous Fundraising Records with Sum Amassed for 2016 Scholarships

In New York City, industry members who care passionately about education have given nearly $700,000 in scholarship grants to students of graphic communications—all without overhead expenses or strings attached.

drupa 2016: Inkjet Technology and Print Application Trends

Despite occasional clouds on the horizon, there is no better place than drupa to get a first hand sense of the continuing importance and scale of the printing industry. The baton has passed from the offset press manufacturers to the digital printer manufacturers, with HP having replaced Heidelberg as anchor tenant and champion of print at drupa 2016.

Direct Marketing: Staying Up with the Trends

Each year, the Direct Marketing Association (DMA) compiles hundreds of relevant industry stats and facts for publication in its Statistical Fact Book. The publication culls stats from over 60 leading research sources and marketing experts. This article outlines some of the key data points from the 2016 DMA Statistical Fact Book that PSPs should take notice of.

US Q1-2016 GDP Revised to +1.1%

US real GDP for Q1-2016 had its third and final revision in this reporting cycle, and was +1.1% on an annualized basis compared to Q4-2015. Q1 had been reported as +0.5% in its advance report, +0.8% in the preliminary report, and now as +1.1%. Real GDP remains very low compared to the post-WW2 +3.3% rate.

When Sales Isn’t Involved, Web-to-Print Projects Fail

If sales isn’t involved, your business-to-business (B2B) web-to-print project is going to fail. Web-to-print projects aren’t about features (solutions), they are all about solving the right customer challenges.

Greenfield and 100% Digital, ePac LLC Sets Its Sights Exclusively on Flexible Packaging

Digital printing for flexible packaging has been slow to take hold, but a start-up company in Madison, WI, says it is equipped and ready for a fast break into this potentially lucrative market.

Mixed Signals, Chaos, and Bureaucracy

Last week, the polls were wrong and Brexit rattled the markets. But the people most worried were central planning bureaucrats who wonder how to make sure it never happens again. The number of business establishments and microbusinesses are still growing. Durable goods orders send another recession signal. It’s another week of mixed and mixed up signals, something economists like because it makes them look busy.

Key Themes at drupa 2016 Bring Industry 4.0 to the Forefront

By all accounts, drupa 2016 was an amazing show for both exhibitors and attendees. In this article, Senior Editor Cary Sherburne highlights some of the important trends coming out of the show, including drivers bringing Industry 4.0 – the fourth industrial revolution – to print.

Changing the Conversation: Helping Customers Leverage Postal Promotions

Marketers understand that direct mail is one of the most powerful ways to communicate with current customers, especially when it comes to new customer acquisition and reactivating dormant accounts. The USPS’s recently announced 2017 Postal Promotions are designed to help direct mailers maximize the value of the communications that enter the mailstream.

Industrial Production Continues its Negative Turn

The Fed’s own data probably caused them to have a more dour outlook about the economy. The chart shows that US industrial production started slowing at the end of 2014 and has been in outright contraction since Fall 2015.

Predictive Analytics: The New Productivity Weapon For Commercial Printers

In many instances, predictive analytics is discussed in reference to improving marketing and/or sales performance. However, numerous industries today are benefiting from the use of predictive analytics to improve operational efficiency.

drupa 2016: the Package Tour (Part 2)

The business of printing labels and packaging is changing with almost unnerving speed. Made reassuringly clear at drupa was the fact that new technologies for label and packaging production can give printers the capabilities they must have.

Wide-Format 101: One for the Cutters

In the latest installment of our occasional Wide-Format 101 series, we offer a primer on basic finishing processes, specifically rollfed cutters and flatbed cutting tables.

Heidelberg: Delivering on the Digital Promise at drupa 2016

Heidelberg is already a champion of offset press manufacturing, but the firm demonstrated that it was equally serious about helping its customers make the transition to digital at this year’s drupa event. This article explores how Heidelberg is promoting itself as a solutions-oriented service provider that can productively and efficiently support customers in the digitization of their business models.

Advertising Rebounds in Q1-2016 v 2015; Publishing Still Struggles

Advertising agency had a much better first quarter than last year, up by nearly $3.9 billion on an inflation-adjusted basis (+16.5%) according to the most recent Quarterly Services Survey. Advertising revenues had slipped in 2014 and 2015, in similar pattern to the decline in durable goods and other manufacturing orders and shipments.

Prices for Advertising Rise for Magazines, Stable for TV and Newspapers, Down for Digital

The chart shows that magazine advertising has gone up by more than 20% since 2010, but it's hard to know how much might have been bundled in those prices. Pricing reports sent to the Bureau of Labor Statistics are supposed to be in constant units, but it's hard to determine those in service environments, and it's hard to quantify a wink or a nod in an advertising agreement.

The User Experience is the Print Software Product

User experience is the product. 1,000 features does not necessarily equate to a valuable product. When features are embedded into a confusing an cumbersome user experience – they don’t get adopted.

drupa 2016: the Package Tour (Part 1)

drupa 2016 wasn’t exclusively a packaging show, but for label- and packaging-minded visitors, it might as well have been—there was that much to see and be impressed by.

Sticky Discipline for the Label Business – May 2016 M&A Activity

CCL Industries’ establishes international niche positions acquiring label printers at a steady pace, Oliver Printing transitions to carton printing and forms platform company for Pfingsten, M&A activity resumes in commercial printing segment, Dex Media files “Chapter 33”, and more.

Wide-Format at Drupa—Wrapping It Up

Week two of drupa brought few major announcements, but wide-format offerings were hardly inconspicuous.

drupa 2016: About Adding Value to Print!

Many printing companies attended drupa 2016 to understand the latest industry innovations that would increase business and improve profitability. The vendors that participated in this year’s event were focused on demonstrating applications that expanded margins and helped service providers identify new markets and opportunities. This article explores just some of the ways that the industry continues to bring new value to print.

Commentary & Analysis

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