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An Olgivy & Mather executive discovers print. We need to discover it, too, looking at print through the eyes of our clients and prospects. It's not that print is dead or not dead, there is a generation of media buyers for whom print is not alive. This ad exec's comments are vital in understanding how to make print relevant and, surprisingly, new.
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About Dr. Joe Webb
Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.
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