Heidelberger Druckmaschinen AG (Heidelberg) is already the undisputed heavyweight champion of offset press manufacturing, but the firm proved that it was equally serious about helping its customers make the transition to a digitized future at this year’s drupa event. Under the motto “Simply Smart,” Heidelberg is now promoting itself as a solutions-oriented service provider that can productively and efficiently support customers in the digitization of their business models.

According to Dr. Gerold Linzbach, Heidelberg CEO, “We’ve always had a strong expertise in engineering, but we realized that our entire portfolio needed to be refocused toward a wider spectrum of the printing industry for us to remain responsive and competitive. Our new strategy incorporates the promise of “More than Machines” and our internal values of “Listen. Inspire. Deliver.” to firmly establish a new sense of ideals among our staff members. Focusing on customer needs and pain points is at the heart of everything we do. We realize that for printers of all sizes, a well-engineered piece of equipment is only part of the equation. At drupa, we demonstrated our ability to deliver smart solutions that will drive productivity and profitability for our customers.”

Heidelberg Highlights New Strategy at drupa 2016