Everyone knows how vastly different marketing is now compared to how it was a decade ago. Consumers are constantly connected with their smartphones, tablets, and personal computers. Today’s consumers have tremendous access to information, and there are more avenues through which to reach them than ever before. The average consumer has also become an adept multi-tasker who is capable of using multiple devices simultaneously. This means that marketers need new ways to cut through the clutter and get their messages across. By using a blend of digital and traditional communications, marketers can reach and engage with consumers. Savvy marketers are quickly discovering that relevant data-driven content is the best way to reach target audiences in an oversaturated media environment. These marketers are continually searching for techniques to accomplish the following critical objectives:

In late July, InfoTrends released a multi-client study entitled Service Expansion Opportunities for Document Outsourcing in 2016. This study surveyed 250 enterprise executives in the U.S. and Canada and 300 enterprise executives in Europe (France, Germany, the U.K., and Spain). The objectives for the study were to:

The study probed the challenges that enterprise executives faced when managing the customer communication lifecycle and marketing processes. Among the respondents in the U.S. and Canada, the top challenges included data management, developing a seamless experience across all communication channels, creative services, and delivering a personalized customer experience.