Printing Industry Commentary & Analysis

Do Printing Companies Really Need to Offer Marketing Services?

Do print buyers really want printers to offer marketing services? A recent survey of Print Buyers suggests they don’t. Now what?

Ad Agency and Publisher Revenues

Advertising agency revenues are having a slow rebound from their pullback in 2015. Publisher revenues are still having problems as ad pages and circulation are contracting. Clearly, agencies are finding other areas to garner revenues, especially in managing digital initiatives. Mobile communications are where their latest opportunities are, especially with website redesigns, creating the look and feel of content marketing for their clients, and assisting clients as they sort through the analytics that marketing automation offers.

What Makes Print Ecommerce Weird?

Selling print online requires knowledge of how to both accept artwork and deliver print assets to the manufacturing facility. Generic ecommerce firms don’t understand this which can cause printers to spend their time and money educating resources about what makes print ecommerce unique.

Fashion Fabrics Present Boom Opportunity For Digital Printers

Leveraging inkjet technology into the textile industry is presenting an increasingly compelling opportunity for mainstream print equipment and consumable suppliers, according to the latest research from Smithers Pira.

Imagine Losing Money for Ten Years in a Row And Staying in Business

It’s a famous example of a large public company that defied gravity - Trans World Airlines (also known as TWA for those of us old enough to remember the brand) famously posted ten consecutive money-losing years and continued to operate, essentially living off capital generated from its once successful legacy enterprise. No small company could ever lose money and survive for an extended period measured in decades!

The Future of Book Manufacturing:Integration and Automation

Automation is playing a growing role in book manufacturing, as evidenced by the sophisticated solutions on show at Hunkeler Innovationdays 2017

Data-Driven Marketing: The Opportunity for Print Service Providers

With the advent of data-driven marketing, print providers with agency services are uncovering opportunities in strategy, creative, programming, and content development when it comes to enhancing relevance and results for clients. Although data-driven marketing is becoming more widely used, it is still in its infancy. This article explores how print providers with agency services are embracing data-driven marketing skills to gain a strategic advantage.

With Software Changes Maximize Learning, Avoid Fear

Mistakes are part of our lives and our businesses. Nobody likes to make them, how you react to your mistakes dictates what kind of business culture you’ll create. Software changes are an excellent environment to create a learning culture and avoid a fear based culture.

Once Again, Flexo Levels Up: an Interview with Kodak’s Chris Payne

One constant amidst the turmoil and transformation of Kodak in recent years has been the company’s intense focus on R&D for its flexographic printing technologies. To hear Chris Payne tell it, concentrating on flexo has yielded some of Kodak’s biggest strategic dividends in the aftermath of its emergence from Chapter 11 bankruptcy in 2013.

The Changing Face of Web to Print

It’s been more than two decades since the first flurry of web-to-print solutions hit the market in the midst of the 1990’s dot-com boom, and these solutions have continued to evolve. Today, the next generation of web-to-print solutions are gaining steam as pure-play cloud-based solutions that provide the Uber- or Amazon-like experience consumers expect today. Senior Editor Cary Sherburne delves into experiences of forward-looking firms who have adopted these next-generation solutions.

Economy Sending Conflicting Messages? Or Is It?

“Just because you can, doesn’t mean you should” is the way the saying goes, and claiming some credit for a good job report on Friday was probably not wise. That old political rule of claiming credit for what happens on your watch though not caused by you has the underside of getting the blame for what you did not do. An important GDP forecast shows a very weak Q1, and the content creation businesses of advertising and design had declines in employment. Perhaps some weak economic conditions are what’s needed to get the Beltway’s priorities into the right order.

Conversations on Print - Ep 1: Make Print Easier to Buy - Featuring Jerry Kennelly

Jerry Kennelly started his print career in a sweat shop run by his parents in their basement. When a wall in your house has to be removed to get the press downstairs, you know you might be working the 3rd shift someday. Jerry is an entrepreneur, founder of Stockbyte, Tweak and the Junior Entrepreneur Programme in Ireland. In this podcast we talk about what Jerry has learned and how passionate he is about both the impact and value of print in our digital world.

Show Me the Money! Study Shows Where the Spending Is

As the saying goes, if you want to know the truth, follow the money. That’s why Target Marketing takes a look at marketers’ spending trends every year. We can talk all we want about what we think is up and what’s down, but the reality shows up in the numbers.

Rocky Mountain High: Canon Debuts the UVgel-Based Colorado

At yesterday’s Canon One event in Boca Raton, Canon Solutions America officially launched the Colorado 1640, the first model in the company’s new line of roll-to-roll wide-format printers based on the revolutionary new UVgel ink technology.

Is Data Enrichment in Your Marketing Services Portfolio?

Data enrichment (also known as data appending) is the process of finding and adding missing or inaccurate attributes in existing data contact lists. This article explores how print service providers can leverage data enrichment services to bring differentiated value-add to clients.

Transformation of a Legacy Print Business – February 2017 M&A Activity

Deluxe goes mobile as strategic plan unfolds, VC fund invests in photo book printer (and brilliant marketer of print services) Chatbooks, the market for retail display and point-of-purchase printers heats up as Orora continues acquisition spree, and more…

Software Features are Trees - See the Forest

Step back and regroup. Stop looking at features and focus on the overall business objectives of your software solutions. All of us (vendors and printers) need to get out of the feature focus so we can make better software decisions AND make the software we have work better for us in spite of the lacking features.

Digital Label Production Still Has A Long Way To Grow

The shift from analog to digital production in this area has already started, with the real growth ahead of us. This offers some perspective on the transition from conventional production to digital production in the label business. While there is significant forward movement in digital, and for the right reasons, it still represents only a small fraction of the total production mix.

Idealliance’s XCMYK Specification Improves Expanded Gamut Printing

For many people, color management is like the weather. Everyone talks about it, but no one ever does anything about it. But new machines with new ink sets are turning what was always a tricky issue into an even trickier one.

Effective Sales Management: Critical for a High-Performing Sales Team!

Many of today’s print service providers under-invest in their sales efforts, placing a greater concentration on daily production, mailing, shipping, and distribution. The sales process often becomes an afterthought, but it deserves more attention. This article explores how implementing strong sales managers and sales management processes can deliver double-digit business results.

Assumptions Are the Enemy of Good Software Decisions

When both parties in the print software sales process make assumptions, poor decisions are made. Money is wasted. Time is squandered. Replace assumptions with clarifying questions so you come to a common understanding of the truth.

How to Avoid the “Oops!” in Print Jobs

What makes for a great print job? Members of an industry discussion group share their insights, both from a client and printer perspective. What can What They Think members add to the discussion? Every now and then, a printing discussion explodes in the public sphere. When that happens, it’s too good not to share. Most recently, this occurred in the LinkedIn Print Production Professionals group. While the overwhelming majority of LinkedIn discussions get no comments and even the most active are lucky to get half a dozen, this discussion generated 66 comments in less than two weeks!

High Hopes for High Demand in High-Barrier Pouches

It’s not just digital printing technology that is affecting packaging, The way that we are packaging is changing as well. For example, have you noticed how many different kinds of food and beverage items are now available in non-rigid containers? Advances in materials and processes for high-barrier pouches mean that wine (for example) no longer has to come only in bottles.

SGIA Becomes an Association Partner with InPrint; Interview with SGIA President Ford Bowers

As interest in industrial printing gains momentum, the inaugural InPrint USA Industrial Print Show will take place in Orlando in April. We spoke with SGIA President and CEO Ford Bowers about industrial printing in general and the upcoming show in particular.

Is Sales Dying?

Dr. Joe wonders what’s happening to sales? The number of sales people in the economy is declining, and they’ve been essentially replaced by computers and server farms. All those sales call reports have been replaced by analytics. All that T&A expense became electrons. Entrepreneurship is critical to a growing economy, but having the right context to the statistics helps put it in perspective. And then there’s trade. Can we change the subject? Some economists are finally writing with clarity about the topic.

GenXers Are Taking Over Print: Now What?

Who knew that finishing was the primary determiner of print quality among print buyers? But this is the result of The Print Media Center’s “2017 Print Buyer Survey.” Now what?

Do You Have the Right Sales Structure for 2017?

In today’s market, you must align your sales organization with your overall business strategy while also accommodating the changing demands of your customer base. This article discusses options for structuring your sales team to deliver better business results.

Is Customer Experience Really More Important Than Sales?

Is customer experience really more important to marketers than sales? Multiple studies say yes.

Consumer Inflation for 2016 at +2.5%, Giving Fed Reason to Increase Rates

Consumer inflation for 2016 was increasing, with December’s reading +2.5% higher than 2015. December’s rate alone was at a +6.6% annualized rate. The chart shows the monthly comparisons as the blue line and the year-to-year comparisons as the heavier red line.

Preparing Questions for User Conferences – Dscoop 2017

User conferences are an incredible opportunity to load up on learning from the speakers, the vendors, and most importantly your peers. With Dscoop next week, this article covers the importance of the well-formed, thought out questions that can help you get the most out of events by preparing and focusing on your learning goals before you arrive!

Michigan Tech Study: 3D Printing Ready for Prime Time

Study on 3D printing concludes that 3D production is now ready for the mainstream and every home. How does this impact MSPs using or considering using 3D printing as a way to get customers in the door?

Packaging and Labels: Is Technology the Primary Driver for Change?

In his new role as Senior Editor of Packaging and Labels, David will be looking at the demands, technologies and the inflection points that are driving the use and growth of digital packaging and labels. The shift from analog to digital production in this area has already started, with the real growth ahead of us. In this article, David takes a look at the some of the drivers and constraints for migration from conventional to digital processes in packaging and label production. There are more moving parts than you might expect.

First Look at Canon’s Océ ProStream Platform

In this article, David Zwang looks at Canon’s new Océ ProStream series production inkjet offering introduced in advance of Hunkeler Innovationdays 2017. The ProStream is a continuous feed production inkjet system targeting the mid-to-high volume commercial printing market. The device leverages Océ technology from its previous continuous feed systems as well as the its sheetfed Océ VarioPrint i300 and introduces new polymer ink set.

Your Customers Trust You… It’s Time to Think About Data!

Corporations of all sizes want to use the data that they have to guide marketing efforts in a more effective direction. Today’s businesses see the importance of integrated service providers, and this article explores how to offer your customers the data-driven marketing services that they need.

Hiring a Developer Does Not Get You Good Software

Building good software takes a (small) village of people with distinct skills sets. Don’t try and build software with only a developer, you’ll end up with software that only developers will want to use!

A Game-Changer for eCommerce Packaging

In looking at some of the changing paradigms made possible through new packaging technologies, Senior Editor Cary Sherburne takes a look at one that is emblematic of those changes. Those large boxes with lots of filler that you get when ordering products online are about to get smaller, if CMC Machinery has anything to say about it.

WestRock Affirms Commitment to Paper – January 2017 M&A Activity

one-two punch. noun. A combination of two blows delivered in rapid succession in boxing, especially a left lead followed by a right cross. Informal: an especially forceful or effective combination or sequence of two things…

Even the Digital Media Markets are Changing in The Third Wave

Sometimes naysayers get it wrong, and Dr. Joe thinks that some of the digital media experts are complaining too much about digital media growth slowing down to “only” 4x GDP. He thinks what they’re seeing are the benefits of marketing automation and a deeper understanding of analytics and ROI that mean dollars are spent more wisely. What does that mean for print? Time to take a new role in a third wave of media change. Are you ready?

Another Great Reason to Use Direct Mail

How direct mail serves a need that digital channels cannot—alerting customers to products and categories they may not be searching for and, in fact, may not even know exist.

Set a Deadline for Print Software Transition

Retiring software solutions can be overwhelming. Continuing to pay maintenance on legacy software solutions is maddening. Start the process of transition by setting a realistic date – draw the line in the sand, rally your troops around what it takes to get from where you are today to throwing a retirement party for your legacy software.

It’s Time to Get Ready for Generation Z!

Due to their nontraditional approach to life stages, marketing to Millennials has been a challenge. Despite this ongoing challenge, there’s a whole new game in town with the rise of Generation Z. This article discusses how Gen Zers engage with brands and highlights tactics that marketers can employ as they strive to keep up with this up-and-coming demographic.

17th EFI Connect Brings Together 1,500 Attendees for Learning, Networking, Inspiration

Artificial intelligence, connecting the dots that no one else sees, and print as the igniter … some key learnings from EFI Connect 2017. The WhatTheyThink team was there and captured some great video interviews. In this post, Senior Editor Cary Sherburne shares the highlights that caught her attention.

Packaging and Labels: Is The Next Big Thing Already Here?

In his new role as Senior Editor of Labels and Packaging, David will be looking at the demands, technologies and inflection points that are driving the use and growth of digital packaging and labels. The shift from analog to digital production in this area has already started, with the real growth still ahead of us.

Employment Stalls; Printing Shipments Fall Sharply in December

The national employment data may have had a headline of +227,000 payroll jobs, but the household survey did not indicate the same. Every year, the report released in February includes revisions to the prior year. The press release from the Bureau of Labor Statistics said that employment was “little changed.”

The Top Estimating System Requirements in the Modern MIS

Estimating is a core function of Management Information Systems (MIS). As companies look to update, upgrade and replace estimating systems, it is important for printing companies and suppliers alike to understand changing business requirements. This article cites a recent RIT research study on the desired features of modern estimating systems.

Is Data Part of Your Company Culture?

Is data-driven marketing a fundamental part of what drives your company? If not, your efforts in that area won’t be sustainable or optimally effective. Oracle recently published an article on that topic, and the WhatTheyThink staff has summarized key points as well as providing a link for the white paper download.

Inside EFI's Purchase of Xerox's Digital Front End Portfolio

Xerox and EFI have further extended their strategic partnership, with Xerox selling its Xerox FreeFlow® Print Server DFE business to EFI. This sale does not include or impact the Xerox workflow solutions that carry a FreeFlow sub-brand name.

It’s 2017… Are You Properly Compensating Your Sales Team?

The way in which organizations compensate their sales personnel is especially important in 2017 because print service providers are projecting sales force expansion efforts based on improved economic conditions, expansion of service offerings, and an increase in customer communications budgets. This article cites recent InfoTrends research to explore how sales personnel should be compensated.

Top 3 Mistakes with Print Software Strategy

Your print software strategy is your responsibility. It requires strategic thinking to both define the challenges and the results you want to create (vision). Don’t make the common mistakes with your print software strategy.

Which Wins the CTA Effectiveness Battle? Direct Mail or Email? Case Study Tells the Tale

Data Services Inc. has published a case study with the side-by-side results of a test on the effectiveness of CTAs use in direct mail and email in the same campaign. The big winner? Direct mail.

Product Spotlight: KODAK PRINERGY Workflow Software 8

There are two major workflows that a job travels through in your print business. The production workflow which results in a printed product and the business workflow which results in an accurate invoice. The job must travel through both workflows; often in parallel and frequently requires some collaboration and/or communication between the workflows to reach both desired results - high-quality print product(s) delivered on-time and an error free invoice.

Top 10 Best New Business Opportunities

The next big communication disruption is upon us. There are many ways print businesses should respond, but focusing on specialty items is one way. This article cites IPMA and WhatTheyThink research to explore opportunities in-plants and commercial printing establishments are seeing in 2017.

Packaging Helped to Drive Sell-Out Attendance at EFI Connect 2017

Packaging is now a significant part of the EFI platform, and the subject got its fair share of attention at the 17th edition of the company’s annual customer-education event.

4Q-2016 GDP Slows to +1.9%, +0.9% Less Inventory Build-Up

The fourth quarter of 2016 ended quiently, with a growth rate of +1.9% compared to the third quarter. That brought 2016 to an overall growth rate of +1.6%.

You Need to Build the Right Salesforce in 2017!

Since so many firms in the graphic communication industry are following outdated staffing practices, they are ill-suited to meet today’s new challenges. This article cites recent InfoTrends research to explore how business owners can staff themselves for success in 2017.

Real GDP for Six Presidential Administrations

A new administration is in Washington, so we created a chart that looks back at general economic conditions of the prior six administrations.

Long-Term and Short-Term Print Software Priorities

Your business should be run by your print software systems; your people should run the systems. These print software systems require attention for both short-term initiatives and long-term strategy.

NYC’s Duggal Visual Solutions Finds “the Final Piece of the Puzzle” in a New Digital Press

There’s very little in the way of graphic output that this omnifaceted imaging emporium can’t offer its customers—and now, with the addition of an HP Indigo 12000 digital press, probably nothing at all.

Pop Quiz: What Would Have Made This QR Code Use Better?

We take a look at a good use of QR Codes that could have been done better. Images are provided, along with a challenge for readers to see what they might have done differently.

EFI Reinforces Its Commitment to Inkjet at Connect 2017

Last week’s EFI Connect in Las Vegas saw some new product rollouts, status reports on recent product introductions, and an alternately lighthearted and frightening look at artificial intelligence.

We lost Derek Kyte and Lucien De Schamphelaere

A Rememberance by Frank Romano

Economic Data Close the Books and Open a New One

The torch passes from one administration to another. How should the new administration be judged for its economics? The economy has a lot of ground to make up and population demographics make its urgency all the greater. The louder one complains on the campaign trail, the more responsible you have to be. What's the real story behind the complaints about trade fairness? It may not be about trade at all, but about what happens after the deal is done.

Technologies to Watch in 2017: Augmented Reality

Due to its ever-increasing acceptance and popularity, augmented reality (AR) is a technology that print service providers need to understand. This article explores the significant value that print service providers can deliver with this up-and-coming technology.

Finding a Niche with Your Print Business

Finding a niche for your print business (a target market with specific pain points) is not about aiming small, it’s about FOCUS and EXECUTION to build a repeatable product offering and to dive deeper into learning about your customer’s problems.

An Inside Look at Thomson Reuters Core Publishing Solutions

At Thomson Reuters Core Publishing Solutions, the focus on lean manufacturing is core to its business. WhatTheyThink recently visited the company’s Eagan MN facility to learn more about the operation. Read the full story.

Dimensional Mail and Influencer Marketing: 2017 Dynamic Duo

This post looks at the importance of influencer marketing and the role dimensional mailings can play in supporting it. Encourages MSPs to help their customers develop targeting techniques to help their customers get products into the hands of key influencers using dimensional mail.

Board Meetings: 2017’s Flatbed Printer Roundup

Our annual rundown of the current flatbed wide-format printer landscape.

2017: A Focus on Marketing Attribution

The digital revolution has put the marketing landscape in a state of flux, making exact attribution highly complex. Nevertheless, attribution is critical because it can provide clear and accurate insights into how, when, and where marketing efforts affect customer actions across devices and channels. This article sites recent InfoTrends research to explore how marketers can leverage data to optimize their marketing mix.

Small Business Index Rockets Up to Mid-2000s Level

The NFIB's small business index came in at 105.8. It has had two months near-vertical increase, now at levels not seen since December 2004 when it was 106.1. It's sheer optimism that small business concerns about taxes, regulation, and the economy will improve. There are many reports about improved confidence, especially among consumers, but it seems like it's too much too soon. While the new administration might be able to provide some regulatory relief in its early days, most of its desired actions require acts of Congress. Those can sometimes take forever... or longer.

EFI Connect 2017 Educational Sessions with Jennifer Matt

User group meetings create a space for you to find peers for collaboration. Use these meetings to find your people. Do not proceed in these disruptive market conditions on your own! I invite you to attend the sessions. For those of you who are not planning to attend, I want to provide you with some of the key learnings that will be delivered.

US Commercial Printing Industry Employment Finishes -2.5%; Consolidation Effects Evident

The US commercial printing industry finished the year with 439,900 employees, down -11,200 compared to 2015. The number of production employees was down -3,100, a -1.0% decrease. Non-production employees represented the biggest change, down -8,400 (-6.0%).

INKredible Insight: Packaging Is Part of the “Omni” in “Omnichannel”

It wasn’t the sole focus of the event, but packaging was well represented in INKredible’s salute to print’s place at the table in the omnichannel environment.

They’re Back… (Buyers of Commercial Printers) – December 2016 M&A Activity

Australian packaging company Orora stakes out US position in retail display, acquiring The Register Group, ICV Partners buys out SG360° ESOP, Cimpress acquires National Pen, Moore DM buys PS/PS Digital and more.

Rolling Out the New Year - Rundown of Rollfed Wide-Format Systems

As we plunge headlong into 2017, let’s kick off the year, as we traditionally do, with a look at the current roll-to-roll printer landscape. Next week, we’ll look at flatbed printers.

Recovery Indicators January 2017

With the Dow Jones and S&P 500 at all-time inflation-adjusted highs. The recovery indicators are stronger than they have been in a while, with very bullish increases in new orders for manufacturing and non-manufacturing sectors, and a strong reading of the NASDAQ stock index.

Third Media Wave May Trap Print Businesses

The beginning of the 2017 should be noisy from a political perspective, but the opportunity for distraction might be the biggest opportunity one can have. Stay focused as we're in the midst of a third media wave that may trap print businesses that have not prepared for it. And then there's the teenager who bought a newspaper. No, not a copy of a newspaper, but a newspaper business. This will be a strange year.

Closing Out 2016 with Color Inspiration

2016 marked my first visit to the Color Conference. Over recent years, the conference has broadened its audience to include more content for designers and brand owners while still sticking to its color technology heritage. Read more to find out why this conference was a great way to end 2016.

It’s Time to Lead with Data

As we move into 2017 and beyond, data-driven marketing is going to get bigger, better, and more integrated into the consumer experience. Technology-savvy, data-driven marketers want to get the right message in front of the right audience at the right time to drive the desired behavior. This article leverages information from InfoTrends’ latest Multi-Client study entitled Lead with Data: Follow with Print to explore some areas of key importance as we enter a new year.

Web-to-Print Solution Frustration

When people get frustrated with software, they are looking for an easy answer to get closure. One of the most common reactions to web-to-print frustration is to shop for a different solution. Before you start shopping, take a long hard look at your investment in really learning the web-to-print solution you already have.

Troy Story 3: Christmas Wrapping

The halls, they are decked, the silver bells, they are ringing, and throughout the land a festive Christmas spirit is finally descending upon us. It’s also the electric company’s favorite time of year, I would guess, and it’s always entertaining walking or driving around and seeing how extravagantly some homeowners festoon their homes—tastefully, garishly, and everything in between—with all manner of lights, inflatables, and giant electric snow globes.

3Q-2016 Real GDP Revised Up Again; Did US Just Emerge from an Unrecognized Recession?

The Bureau of Economic Analysis released its third report of real Gross Domestic Product, at an annualized +3.5% over the second quarter. This is considered the final report, revising the advance report of +2.9% two months ago, and +3.2% in last month's preliminary report. This is important because each release of GDP data is based on increasing amounts of actual reported data. The advance report relies the most on estimates and models.

Printing Industry 2016: A drupa Year to Remember

2016 was a very busy year in the printing industry, but the highlight of the year was drupa … it marked what appears to be a turning point in the industry energy level. Senior Editor Cary Sherburne revisits drupa and other key events that occurred during 2016.

3 Success Factors for Print MIS Implementations

Implementing a Print MIS is challenging, it requires a focus on end results without an attachment to “the way things have always been done”, persistence, and adaptability. Look for these personality traits in the people you assign to lead your Print MIS implementation.

Inside Shutterfly's Highly Automated Production Platform

Visiting Shutterfly was an amazing experience. The company produces hundreds of thousands of orders per day during peak periods across its three U.S. production sites in a highly architected and efficient manufacturing process. Read the article to find out more.

Wide-Format and Specialty Graphics - What's Next in 2017?

Last week, we took a wide-format look back at 2016. What lies ahead for wide-format and specialty graphics printing in 2017?

Technology is Powerful Stuff: Grab On or Duck

“It's not worth it for us” was the comment during a CEO panel that Dr. Joe attended, and that comment was about print. It was hard to take, but he wasn't surprised. What did the comment really mean? Does it fit with the unfolding new media allocation and shake-up ? Then Dr. Joe reviews the explosion in smartphones in information search and sharing, and how it exploded in the start of the holiday shopping season. What does it this mean for print, printers, and consolidation? Dr. Joe pulls it all together.

Big Wall Street Deals Get Done Faster Than Small Business M&A: Here’s Why

How is it possible that corporate giants AT&T and Time Warner reach an agreement on the terms of a merger in only two months while many small business owners languish over deals for six months, nine months, or even years?

When It Rains It Pours

We’re all familiar with the first telegraph message, the first phone call, and maybe the first message sent from one computer to another . But what about the first cellphone call?

Commercial Printing Inflation-Adjusted Shipments Per Employee

The effects of consolidation, a challenging pricing environment, cost controls and productivity measures have sent shipments per employee to unprecendented levels. The prior peak was just before the recession began. The industry is more efficient in many ways, especially with the exit of weak and marginal establishments. But is it more profitable? In the December 15 webinar and in the new Forecast 2017 report, industry profit levels are discussed. Despite reaching new levels of sales per employee, profit levels have become tepid, a sign of tightening market conditions. In the webinar we discussed the possibility that another wave of media change is underway. The last major one was the rise of social media ten years ago, and now the growing impact of mobile media, especially this year.

2017: The Transformation Journey

Although the term is often overused, true business transformation is about making fundamental changes in how business is conducted to help cope with a shift in market environment. This article explores how savvy print service providers are changing their go-to-market strategies so they can sell their services in new and innovative ways.

Sometimes comedy is just the thing: Taking business lessons from improv

Many companies avoid asking tough questions because the discussion can lead to tension and controversy. How can you help promote an open and productive discussion to fairly evaluate potential growth opportunities?

That Was the Year That Was: A Wide-Format Look Back at 2016

2016 is almost over! Whew! So, what were the top growth areas for wide-format? What applications are ascendant? What technologies have emerged and evolved?

New Inkjet Press Lets Graphic Image Label Get Better at What It Does Best

A label shop serving customers on both sides of the U.S.-Mexico border found everything it was looking for, and more, in a highly capable inkjet web press from Epson.

Trump Inside the Beltway: Foggy with a Chance of Chaos

The Presidential transition certainly has its uncertainties. Traditional media had a tough election cycle, and that creates concern what business information executives can rely on as they make their plans. Perhaps they should just keep their heads down and focus on their customers and let the fog and chaos run its course. Small business is very optimistic, it may be too early to be so, but that's not stopping them or the stock markets.

Cimpress Acquires National Pen: The Inside Scoop

Today, Cimpress, the parent company of Vistaprint and multiple other Internet printing brands, announced it is acquiring National Pen, a leader in custom writing instruments. Senior Editor Cary Sherburne spoke with Cimpress CEO Robert Keane to get the inside scoop.

Keypoint Intelligence: Building a Brand Strategy

InfoTrends and Buyers Laboratory, LLC (BLI) recently unveiled a new branding after a long and thorough process of strategic evaluation and analysis. Given the importance of branding to your organization and our recent experience, this article shares the journey that BLI and InfoTrends took to evolve into Keypoint Intelligence. It also outlines the steps that we will be taking to formally establish our combined brand in the market.

“Just One Word: Plastics” – November 2016 M&A Activity

Multi Packaging Solutions in holiday mood, buys gift card printer, OneTouchPoint has the right touch for acquisitions, Novolex bags another one, Fort Dearborn on a roll and more.

You Need Technical Leadership Inside Your Print Business

As software takes on a larger and larger role in your print business, your technical leader plays a greater role in all aspects of your business performance. With the right internal technical leader, software can deliver almost everything that was promised in the demo! Without the right technical leader, you’re going to feel like your software investment was a complete waste of money.

The Regulated Package: Product Container and Social Contract

Given all of the mandates and expectations placed on packaging today, there may be something socially significant to add to the list of traditional packaging functions.

Coming Soon: Hunkeler Innovationdays

Have you ever attended Hunkeler Innovationdays? If not, you are missing one of the most innovative and focused events in our industry. Scheduled for 20-23 February 2017 in beautiful Lucerne, Switzerland, this event is expected to attract more than the 6,000 attendees that graced the 2015 event, with more than 80 exhibitors and 40 dedicated multivendor production lines. Read more.

Commentary & Analysis

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