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Web-to-Print Solution Frustration

When people get frustrated with software, they are looking for an easy answer to get closure. One of the most common reactions to web-to-print frustration is to shop for a different solution. Before you start shopping, take a long hard look at your investment in really learning the web-to-print solution you already have.

Wednesday, January 04, 2017

I get an e-mail that includes this sentence at least once per week:

“We recently got a demo of “web-to-print solution X”, we’re thinking of switching from our current solution “Y” which we are endlessly frustrated with.”

Frustration is normal when dealing with business software. I don’t know any print business that isn’t at least mildly frustrated with how their print software works or doesn’t seem to work for their business.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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In conversations with a label converter recently, the General Manager told me that more than once in the last few years key employees had voiced the core belief that “this plant wouldn’t run without me.” Now, you can take this statement a lot of different ways. My initial reaction is concern for the business because the employee that says this is both likely a key player and potentially a risk. Read More

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