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Many of today’s print service providers under-invest in their sales efforts, placing a greater concentration on daily production, mailing, shipping, and distribution. The sales process often becomes an afterthought, but it deserves more attention. This article explores how implementing strong sales managers and sales management processes can deliver double-digit business results.
Thursday, March 02, 2017
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Stay informed. Stay competitive. Stay ahead.Jennifer Bergin joined InfoTrends in November 2016. In the course of her career, she has directed marketing for a number of firms, including BlueSoho, Brown Printing Company, and Eastman Kodak. She is an active member of the community and has served on a number of Boards of Directors.
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