Jennifer Bergin joined InfoTrends in November 2016. In the course of her career, she has directed marketing for a number of firms, including BlueSoho, Brown Printing Company, and Eastman Kodak. She is an active member of the community and has served on a number of Boards of Directors.
Savvy print service providers recognize the need to offer relevant, integrated services to an ever-changing market. Investing in the right technologies will play a key role moving forward. This article discusses some of the technological areas that can fuel growth in today’s complex marketplace.
As reaching consumers across multiple channels becomes more difficult, marketers’ budgets are rising to meet the challenge. This article explores how print service providers can add value to the overall marketing strategy through investment in core print products, analytics, and digital integration.
Today’s brands are learning from early mistakes through trial and error, careful consideration of user engagement, and knowledge of effective use to further enhance their mobile strategies. Even non-traditional partners like print service providers are learning how to provide support. This article explores how enterprises can capitalize on the mobile opportunity.
Data is the future. The emergence of combined business intelligence and analytics platforms has fueled what Gartner calls “the democratization of analytics,” under which “every business process becomes an analytics process and every user is an analytics user.” Nowhere is this change more evident than in marketing organizations where analytical expertise is a skill that all marketers must increasingly embrace.
With the advent of data-driven marketing, print providers with agency services are uncovering opportunities in strategy, creative, programming, and content development when it comes to enhancing relevance and results for clients.
Although data-driven marketing is becoming more widely used, it is still in its infancy. This article explores how print providers with agency services are embracing data-driven marketing skills to gain a strategic advantage.
Many of today’s print service providers under-invest in their sales efforts, placing a greater concentration on daily production, mailing, shipping, and distribution. The sales process often becomes an afterthought, but it deserves more attention. This article explores how implementing strong sales managers and sales management processes can deliver double-digit business results.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.