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Advanced Data-Driven Marketing Techniques and the Role of Print

Data is the future. The emergence of combined business intelligence and analytics platforms has fueled what Gartner calls “the democratization of analytics,” under which “every business process becomes an analytics process and every user is an analytics user.” Nowhere is this change more evident than in marketing organizations where analytical expertise is a skill that all marketers must increasingly embrace.

By Jennifer Bergin
Published: March 30, 2017

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Jennifer Bergin joined InfoTrends in November 2016. In the course of her career, she has directed marketing for a number of firms, including BlueSoho, Brown Printing Company, and Eastman Kodak. She is an active member of the community and has served on a number of Boards of Directors.

 

Discussion

By Gerhard Maertterer on Mar 31, 2017

Jennifer,
I agree, that data-driven marketing drives print. We are a print service provider in Germany. Our approach to our customers concerning Big Data is described in our booklet „The new role of print advertising – in marketing automation.“

Let me quote extracts from our booklet: „We live in disruptive times,? and we all have to get through them. Fortunately, the old ?adage still applies: „Life is better together.” That is why our P2B – power2business claim has a number two at its centre."

We communicate this conclusion: "This is precisely where we see? Eversfrank’s consulting team: As the customer, you and your very individual experience in your native business form one part of the equation.? We form the other part, backed up by the power of a longstanding company that is undergoing a process of transformation itself."

Two parties conquering new frontiers together.

 

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