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Long-Term and Short-Term Print Software Priorities

Your business should be run by your print software systems; your people should run the systems. These print software systems require attention for both short-term initiatives and long-term strategy.

Wednesday, January 25, 2017

Every company has short and long term priorities for virtually every aspect of their business. Software is no exception. You have short term fixes that need to happen to keep the business flowing (e.g. bugs, quick fixes, specific customer integrations) and then you have larger more strategic initiatives that will really move the needle of your business for the long-term (MIS transitions, integrations, etc.)

Unfortunately, the most common thing I see with printers and software is a 100% short term attention to their print software and not nearly enough long-term strategic planning. Do you have an up-to-date picture of all the different print software technologies currently deployed in your business? It does not have to be a piece of artwork or an overly complex diagram – just an up-to-date picture of what’s currently in use and how its integrated or not integrated. Every print owner should have this big picture at hand because every software decision you make needs to “fit into” this picture. All too often owners make software decisions without thinking through the repercussions of adding yet another solution to the mix.

We use the term “technology stack” as being the complete set of technologies involved in the running of your business. The word stack is used because technologies are integrated and there is a hierarchy to your print software setup.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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