“Transformation” has become one of the most overused terms in business today. Some companies use it too loosely to define any form of change, however minor or routine. True business transformation is about making fundamental changes in how business is conducted to help cope with a shift in market environment.

As we move forward into 2017, we will continue to watch the printing industry as it transforms itself through digital reinvention. Today’s organizations will feel significant impacts associated with new media, data-driven marketing, and emerging print technologies. Savvy print service providers are reworking the way they are wired to change their go-to-market strategies so they can sell their services in new and innovative ways.

The November 2016 edition of the McKinsey Quarterly included an article entitled Transformation with a Capital T by Michael Bucy, Stephen Hall, and Doug Yakola. This article provided five key recommendations that can help business executives tilt the odds in their favor when undergoing a transformation. These recommendations hold true regardless of industry segment, and we should all take note as we witness the forces of change within the printing market.