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Due to their nontraditional approach to life stages, marketing to Millennials has been a challenge. Despite this ongoing challenge, there’s a whole new game in town with the rise of Generation Z. This article discusses how Gen Zers engage with brands and highlights tactics that marketers can employ as they strive to keep up with this up-and-coming demographic.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Eddy Hagen on Feb 09, 2017
Interesting Barb!
Recently there was also another study that complements your article nicely, about Gen X, Y and Z and how they look at advertising: http://www.millwardbrown.com/adreaction/genxyz/
And the list of characteristics is not only valuable for marketing purposes: Gen Z will soon be part of the workforce... So it's also relevant for their future bosses. And for developers of software, machines.
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