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The Regulated Package: Product Container and Social Contract

Given all of the mandates and expectations placed on packaging today, there may be something socially significant to add to the list of traditional packaging functions.

Tuesday, December 06, 2016

The following is adapted from a presentation by the author on November 11, 2016, at “Changing the Landscape,” a conference hosted by the Flexible Packaging & Label Manufacturers Association (FPLMA). It is published with permission of FPLMA.

The legal and regulatory climate for producers of packages and labels is complex, but its mandates are all ultimately about one thing: ensuring that packaged products deliver on the promises that brands make to the people whose loyalty is crucial to brand success.

If we know anything about the way in which consumers expect those promises to be fulfilled, it’s that the supreme virtue for labels and packages today is simplicity. What consumers are telling us loud and clear is that they're not getting nearly enough of it.


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About Patrick Henry

Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.

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