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The Regulated Package: Product Container and Social Contract

Given all of the mandates and expectations placed on packaging today, there may be something socially significant to add to the list of traditional packaging functions.

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Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

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Discussion

By Gordon Pritchard on Dec 09, 2016

Great piece. One thing not mentioned is the consideration of the life cycle of the package materials themselves particularly as far as the recyclability of the packaging materials. Another issue is the lack of brand consistency in regional labeling for special dietary needs. For example, in the UK, the label for some of Campell's soups includes a "V" graphic indicating that they are suitable for vegetarians however that indication doesn't appear on the N.A. labels for the same products with the same ingredients. The same is true for other dietary needs, e.g. halal or kosher - same brand, same product but not labeled as such in different countries.

 

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