Software is the most important tool for your print business.  Yes, it is more important than your print manufacturing equipment; not in the future, but right now.

The success of your print business is highly dependent on your ability to select, implement, integrate, and execute on top of the software solutions you deploy across your print business. For most print businesses, this is a new reality. Up until now, software has been something they delegated to isolated IT resources with little attention to or consideration of big picture impacts. It is time to look at your software toolset strategically.

This is the number one issue I see with printers and software. The focus is on the tactics; mostly stuck down at the feature or bug level. The feature level is a constant discussion about what is missing or what is coming in the next release. The bug level is what’s broken or what isn’t working as described in the sales process. Tactics are necessary. Tactics are important. Tactics alone will not get you anywhere because tactics don’t point towards any long-term strategic goal. Getting this feature to work, getting this bug fixed needs to be part of an overall strategic plan to get you somewhere. It’s like having a football team who consistently keeps getting first downs but there is no defined end zone, so they keep marching around and around gaining yards but not scoring any touchdowns.