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You Need Technical Leadership Inside Your Print Business

As software takes on a larger and larger role in your print business, your technical leader plays a greater role in all aspects of your business performance. With the right internal technical leader, software can deliver almost everything that was promised in the demo! Without the right technical leader, you’re going to feel like your software investment was a complete waste of money.

Wednesday, December 07, 2016

As a print business owner, no doubt you are feeling this statement from the famous creator of Netscape and now one of the leading venture capitalists in Silicon Valley Marc Andreessen “software is eating the world.”

I would rephrase for our specific purposes “software is becoming the key tool for your print business to differentiate, reach new markets, offer new products, automate your production, and provide you the insights necessary to make better business decisions.”

Software is now part of almost every print business decision you make. And…


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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This Plant Wouldn’t Run Without Me

In conversations with a label converter recently, the General Manager told me that more than once in the last few years key employees had voiced the core belief that “this plant wouldn’t run without me.” Now, you can take this statement a lot of different ways. My initial reaction is concern for the business because the employee that says this is both likely a key player and potentially a risk. Read More

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