You Need Technical Leadership Inside Your Print Business
As software takes on a larger and larger role in your print business, your technical leader plays a greater role in all aspects of your business performance. With the right internal technical leader, software can deliver almost everything that was promised in the demo! Without the right technical leader, you’re going to feel like your software investment was a complete waste of money.
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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.