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InterACT 2010 Conference - Part II: State of Augmented Reality

Augmented Reality (

 

Virtual Press Clips: Print Firms in the News



Sales of a children’s book, The Adventures of Snooky Under the Sea, raise money in the fight against sarcoma, a deadly form of cancer. But the title made news in a curious way when another “Snooki” tried to register her moniker as a trademark for printed matter and books.

 

InterACT 2010 Conference highlight for In-plants

InterACT 2010;

 

Mixed Projections for Direct Marketing Growth

Based on new research,

 

Report Says Direct Marketing Growth Will Be Slow

The communications industry is on track to post a compound annual growth rate of 6.

 

What’s Your Next Big Equipment Investment?

During yesterday's WhatTheyThink webinar Frank Romano and David Zwang Preview GraphExpo 2010 we polled the audience asking, “What’s Your Next Big Equipment Investment?”

 

Report Says Social Media is a “Time Suck”

As I write this,

 

Standard Mail Volume Grows; Still Below 2008 Levels

Standard Mail volume continued to grow in the third quarter of 2010 following a slight uptick in the second quarter but,

 

Lawsuit Hits Print Company Exec Pursuing U.S. Senate Seat in Wisconsin



Running a small print services company is tough. Running for high public office against a richer opponent is tougher. Now imagine trying to do both under pressure from a civil lawsuit by an unhappy business partner. That, according to press reports, is the can of worms confronting Dave Westlake, a co-owner of High IQ in Watertown, WI, and a Republican candidate in Wisconsin’s U.S. Senate primary election next month.

 

Printer Develops Mailer To Reduce Postage Costs

Sticker shock is common these days when mailers are presented with postage estimates for their direct mail campaigns.

 

Loyalty Cards, Coupons, or Now Both!

Twenty or so years ago when I had more hair and less money I remember clipping coupons.

 

Lessons in Customer Targeting from Triscuit

I just read an interesting case study from the Triscuit brand.

 

JAQK Cellars: Wine from A “Press” in More Ways than One



Joel Templin, Craig MacLean, and Katie Jain, founding partners, JAQK Cellars; David Dees, national sales manager.
Last night, in a tasting at a wine boutique on the Upper West Side of Manhattan, the creators of a new line of premium wines from the Napa Valley made their first bid for attention in the New York metro market. Those who dropped by to sample—including one lady with a live lobster in her tote bag—were intrigued not just by the complexities of the eight varietals on offer, but by the distinctive appearance of their gambling-themed bottles. Tumbling dice. Suits of cards. Points from a roulette wheel. An embedded poker chip. Tightly executed color images on offset-printed paper labels and screen-printed wraps. Meet JAQK Cellars, a brand that comes to market with an exceptional pedigree in graphic design and package printing.

 

RISO/Kodak Deal Adds New Dimension to Inkjet

Today,

 

USPS’ Losses Grew During Q3

The US Postal Service continues to lose money,

 

Why MSP's Must Get Marketing ROI Right

Return on marketing investment has become a hot topic as marketers seek to prove the value of their activities and programs and strive to bolster their credibility in the C-

 

Printing Industries Alliance Declares “Major Victory” for NYS Printers as State Budget Passes with Critical Tax Exemption Retained

New York State’s budget was 125 days late when it finally was passed on Tuesday, but it contained something that printers throughout the state considered well worth waiting for: their continued exemption from the sales and use tax on printed and mailed promotional materials. Printing Industries Alliance (PIA) said that preservation of the exemption is a major victory for printers in New York State. In a message to his members, Timothy Freeman, president of PIA, called the exemption “critical for our industry. It is a significant competitive advantage for New York State printers.”

 

USPS, Mailers Argue Merits of Exigent Rate Increase

The US Postal Service said on Monday that it sees no merit in the Affordable Mail Alliance’s (

 

Reaching Out to Workers, Levi’s Opens A Working Print Shop for Community Use in San Francisco



Workers of the world, unite. You have nothing to lose but your fear of getting printer’s ink on your jeans. As a revolutionary slogan, it probably wouldn’t rouse the masses to the barricades, but Levi Strauss & Co. is hoping that the universal appeal of ink on paper will draw visitors to the craft print shop it has set up in San Francisco. A temporary installation, the shop is part of a marketing campaign through which the apparel maker aims to demonstrate solidarity with America’s working people.

 

When is an e-book not a book but a DVD player?

When is a book not a book?

 

New Business Conditions Report Now Available

It’s that time again,

 

Email Study Says that “Opens” and “Click Rates” are in Decline

Last week’s MailerMailer report showed that success in email has been in steady decline for 5 years.

 

OK, Whatever, but Was the “Ink” Low-VOC?


(detail from original art)
We’re only passing this along, folks. Headbäng, a music blog for heavy metal fans, reports that Watain, a black metal band from Sweden, recently commissioned the printing of a poster in human blood. The job was perpetrated—uh, we mean produced—by Metastazis, a photography and graphic design firm started in Paris and currently based in New York City.

 

Senate Committee To Vote on Keeping Sat. Mail Delivery

The US Postal Service won’t be getting approval for its plan to cut mail delivery to five days per week from the Senate panel overseeing its budget.

 

2D Barcodes Enhance Direct Mailer’s Interactivity

Sportswear manufacturer Brooks Sports Inc.

 

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