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How to Work a Trade Show!

Sometimes it helps to have a refresher! Trade shows are wonderful opportunities to catch up with industry friends, learn about products, and get ideas. The challenge is making sure you bring back the information you were looking for! Everyone needs to put their best foot forward! Here are considerations for printers and vendors as the next set of shows gets underway!


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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.


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