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Traceability in Apparel: A Goal Without an End Point in Sight

The fashion industry has been under fire for some time over its excessive carbon footprint and the pollution it generates. Now a new metric is being thrown into the mix: Traceability. In this article, we define traceability and cite several reports that paint a not-very-flattering picture of progress the industry is making.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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